One of the advantages of a small business is personalized service; however, so many SMBs still do not maintain a manageable customer database. A small business can spend years developing relationships with customers and collecting their information in an effort to nurture loyalty; but if that customer data is stored improperly, it will never be […]
In February of 2016, Google confirmed it is removing ads that are shown on the right side of desktop search results. This means the total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven. With less real estate available we expected to […]
PALM BEACH GARDENS, FL, October 13, 2015 – Strategic Marketing Inc., and digital partner SmartLink Inc., announced this week that they have added four new accounts to their distinguished client list. Voted one of South Florida’s 25 Top Advertising Agencies by the South Florida Business Journal, Strategic Marketing, Inc. has been retained by Palm Beach […]
PALM BEACH GARDENS, FL , October 8, 2015 – SmartLink Internet Strategies has launched an informational and e-commerce website for NET effect™, a roll-on insect repellent. The user-friendly site caters to individuals who enjoy the outdoors, but not the inconvenience of using the traditional aerosol bug sprays. NET effect™, provides a convenient solution for the […]
With so many self-serve marketing solutions available to small and medium-sized businesses (SMBs) today, it is easy to see why a business owner might want to keep all marketing efforts in-house. After all, no one else knows a business like the owner. So does the advent of marketing solutions like paid search, programmatic media buying, […]
The aim of marketing is to know and understand the customer so well the product or service fits him perfectly and sells itself. -Peter Drucker When you achieve the dynamic of providing a prospective customer with exactly what they need, you have the opportunity to build a customer for life. And a loyal customer is […]
We interrupt this blog to make an exciting announcement. Strategic Marketing has once again been recognized as one of the top advertising agencies in South Florida. The South Florida Business Journal ranks agencies every year, and this year we rose to #11. Not only are we one of the largest firms in South Florida, we […]
Question: If most soaps work pretty well and all of them smell equally fresh and clean, how do you make yours stand out? Answer: You don’t sell the soap, you sell an idea. Dove stopped selling soap years ago when it began selling an image instead. Like a lot of major brands, Dove is relating […]
Is email is the handiest tool ever invented or is it a life-sucking monster that has taken over our everyday existence? Is Social Media taking over email?
Only about 5% of U.S. brand names ever become generic terms. If your brand reaches such a level of popularity that its name becomes a commonly used noun enjoy your accomplishment.