In our series to celebrate Women’s History month, this week we will get to know a bit more about our Web Developer, Juliana Katz. Juliana is from Brazil and she brings many ideas to the table. With an interesting background, she fits like a glove in our ever-evolving team of professionals.
How did you get to the position you have today? Can you share your professional story?
I went to school for Media Communications with an emphasis in Advertising & Marketing, so it was a lot of theory, reading, and writing. However, I saw so many more opportunities for designers in the job market so I started to learn design. After I learned enough to do my homework, my classmates started asking me to do their graphics homework, too. That’s when I figured I would not be jobless after graduating because what I was learning was in demand. After graduating I got a job at an ad agency as a Junior Art Director. After that, I was offered a job with a company I interned with two years before. That was a great opportunity to get a 360-degree overview of digital marketing. It was a “learn-as-you-go” experience. While there, one of the projects I was in charge of was project managing the rebuild of the company’s new website that a third party was doing. That was a big challenge in many ways, but I learned a lot about web development, user experience, cybersecurity and the tech industry. After that, I felt confident enough to start building websites by myself. I produced many freelance sites before I had a portfolio good enough to apply for jobs as a web developer. In 2015, I switched from the Carnival in Rio de Janeiro to Mardi Gras in New Orleans, and I got a full-time job as a Web Developer in there before coming to Florida.
How hard or easy was it to get in the job market when you started?
Not too hard. To me, going to college was so crucial in my career because of the network of people and relationships that I built there. All my internships and jobs I attained was because someone was working at a company that needed someone with the skill set I possessed.
Was working in the Advertising and Marketing industry always on your radar?
I always knew I was going to do something related to business, and after taking a gap year after high school I decided that I wanted to work in the advertising industry and make commercials for the Super Bowl.
What are some characteristics of a great leader in your perspective?
From all the people that I worked for, empathy is by far the greatest quality my leaders could have. It’s so nice when the person you work for understands your strengths and weaknesses. The work flows easier.
Any life lessons that you learned in your career that you believe helped you to make it where you are today?
In my past experiences, I learned a lot from working in companies of different sizes and in different countries. And now I have the mindset “to always hope but never expect anything from anybody” and to make learning a way of living. Being self-taught and a go-getter is what has determined in where I am today.
Do you believe in the power of diversity?
We as human beings tend to like “the comfort zone.” But I have learned that I needed to be comfortable with the uncomfortable to do a great job. As soon as we start exploring other perspectives, we can see the existence of a whole other world of opportunities out there, and I think it’s interesting that we can explore and come up with unexpected ideas.
Do you think that the women in leadership make any difference in your organization?
Women that work here have many challenges every day. If it wasn’t for them nothing would run as smooth as it is. They are the knots that tie together this whole ship we are sailing on.
In this fast-paced market, people are always trying to do things better, faster and smarter. Can you share how you made a project more efficient and less expensive?
Managing all the websites we host with just one software is a time saver. In addition, I introduced a product called FullStory that is a tool that captures insights that help in our software development.
What’s your superpower?
Having the ability to be a central brainer is really nice. What I mean by that is that using the left side of the brain and the right side at the same time is part of my job. I can be in the creative flow of making a killer website design with lots of subjectivity and jump to a technical bug and function the same way.
Any advice for entrepreneurs or businesses that want to partner with Strategic Marketing?
It doesn’t matter if your brand is big or small. Your business is going to be taken care of the same way. And be patient because it takes time to make excellent things.
How does your career background contribute to your work at Strategic Marketing today?
The experiences I had along my career gave me the right mindset to be more mindful of my work and to know very quickly what is going to work and what will not. I believe in Malcolm Gladwell’s advice that takes you 10,000 hours to become good at something. That’s why I am always learning.
How would you describe your working style?
I am a team player. It took me some time to develop this skill, but everything I learned along the way was worth it. But that doesn’t mean that I can’t work on my own when I have to.
Any company run or founded by women that you would like to have as a client?
I listen to a lot of podcasts in my commute to work and one of these days I was listening to “How I built this” by NPR when I learned about how the cycling studio SoulCycle was founded. It would be interesting to work with Julie Rice. She is awesome.
The sunshine state is home to many great marketing firms, all looking to earn your business. With so many players in the game, you’ll want to quickly rule out the weaker firms if you intend to work with the best. Although every business has different needs and goals, the common denominator is the need to produce results. The best marketing firms in South Florida provide a range of services that will produce for their clients the best possible results for the investment. Read on to learn about several offerings and attributes that separate the great from the merely good.
Traditional and Digital – The Perfect Mix
While current marketing philosophies are undoubtedly trending toward the digital space, we shouldn’t neglect the power of traditional advertising, such as television, radio and print. Rather than pitting the two against each other, the best marketing firms in Florida will make sure that your traditional efforts work in synergy with your digital presence. For example, featuring your ads on the best radio and TV stations in South Florida while showing up on local maps in Google will keep your business both top-of-mind and easy to find. With integrated branding and communications across these mediums, you can expect to see positive results.
Truly Automated Services
Marketing automation has become a surefire way to reach your goals more efficiently. The best marketing firms in South Florida offer turnkey solutions such as fully automated review generation, directory listings management and pay-per-click services. Firms that take advantage of innovative software developments and automated capabilities will help drive consistent results for your marketing campaigns. Florida is home to many businesses trying to adapt to the latest advertising trends, so you want to work with a marketing firm that keeps up with the times.
On-Site and Off-site Optimization
Correctly optimizing your website is of vital importance when attempting to convert visitors into leads. However, the value of off-site optimization is also crucial to the success of your advertising efforts. When choosing between marketing firms in South Florida, look for the availability of off-site optimization services such as review generation and reputation management. These services, combined with the optimization of your website and landing pages, will help ensure your paid search campaigns are supported by strong organic results
Full transparency with your agency is a valuable asset that should not be overlooked. The best marketing firms in Florida will offer detailed robust reporting and access to performance metrics. Rather than taking their word for it, make sure that you can see the data for yourself. This will go a long way in establishing trust and accountability with your marketing firm. Work with an agency that fights for your ROI and makes the best use of your marketing dollars.
Established and Reputable
Although there are a number of great start-up agencies in South Florida, the most reliable firms to work with have been established for many years and hold a record of accomplishment. Marketing firms in South Florida that have overcome the growing pains and persevered through the ever-changing marketing landscape are the ones best prepared to bring you success. When separating the good from the great, look for an agency that has fortified its reputation and is equipped with the knowledge, technology and dependability to help you attain your goals.
The Best Marketing Firm in South Florida – Strategic Marketing
Strategic Marketing is a full-service marketing firm in Florida, offering over 25 years of experience. Our expertise extends across a wide range of digital and traditional services, from reputation management to print advertising, website development and everything in between. While we also work with national brands, we love serving local South Florida businesses. If you’re looking for the best marketing firm in Florida, look no further! Strategic Marketing has the tools and solutions to help you reach your marketing goals effectively. If you’re ready to work with an agency that you can count on, contact us today by visiting our contact page or calling (561) 688-8155.
South Florida is a densely-populated area, and with millions of users accessing the internet and searching for particular products or services any time of day, many local businesses can utilize online advertising to reach prospective customers. However, aside from the large consumer population, many businesses are faced with a substantial amount of competition, as well. The South Florida online advertising landscape can be especially competitive, but local businesses can still find success with various online advertising techniques, such as:
Whatever your business’s goals are, there are digital tactics that can help you reach your target audience, drive traffic to your site and increase conversions. Here are some tips on how you can get the most out of South Florida online advertising.
Accurate Audience Targeting
There is no shortage of consumers in South Florida. In fact, South Florida cities are among the fastest growing in the state according to a study by Florida International University’s Metropolitan Center. With much of Florida’s population residing in South Florida, it is easy for businesses to strive for quantity rather than quality when it comes to choosing their target audience. However, the key to increasing conversions and your return on investment (ROI) is to reach qualified leads with your ads. When you’re setting up your South Florida online advertising campaigns, take the time to identify your target audience and make sure you are segmenting the South Florida population appropriately. For example, businesses trying to reach millennials might have better luck in South Florida than those targeting retirees, as there are more millennials in South Florida than retired individuals. Gather consumer data from multiple sources to ensure your campaigns are including a comprehensive target audience, which can also indicate whether you need to adjust the geographical parameters of your advertising campaign.
More Creative Images and Videos
There is a lot of competition in South Florida, which means businesses must be creative and think outside the box to really stand out in the minds of consumers. You want your ads to elicit a positive reaction from users, making them intrigued and eager to find out more about your product or service. There are a number of techniques used by marketers to make ads stand out, from emotional appeal and humor to implementing discounts and utilizing specific color palettes in the ad. For instance, millennials are typically drawn to messaging that is more emotional and entertaining, giving brands leeway to be more creative and inventive with image and video use. On the other hand, if your target audience consists of the “snow-bird” population that South Florida is known for, you may find more success including discounts and specials within your ad display. Regardless of the technique, your online ads are the most effective when you’re targeting the right audience. Once you’ve identified key consumers, it is easier to determine the best way to get your message across, ultimately making your message resonate and increasing your ROI.
Show Your Emotional Side
When appealing to the emotional side of your prospective customers, don’t forget to show your brand’s emotional side, as well. Ultimately, consumers need to feel a connection with brands in order to trust them enough and make a purchase. Communicate what is important to your brand. This will make way for common ground between your business and your prospective customers that share similar beliefs, giving them the ability to open up and have respect for your brand as a whole. Of course, remember to steer clear of things that may spark controversy and fuel negative emotions and responses from your target audience.
Expert South Florida Online Advertising
Strategic Marketing has been a mainstay in South Florida for over 25 years, making us experts in the local consumer landscape and trends. We are a full-service advertising and marketing agency, offering both digital and traditional advertising tactics to South Florida businesses and beyond. We create comprehensive South Florida online advertising campaigns that give your local business a reputable and lasting impression among your target audience. To learn more about our services, visit our services page or contact us by calling (561) 688-8155.