West Palm Beach Advertising Agencies Archives - Strategic Marketing

Database Marketing for SMBs: How to Build a Database to Drive Your Campaigns Online

One of the advantages of a small business is personalized service; however, so many SMBs still do not maintain a manageable customer database.  A small business can spend years developing relationships with customers and collecting their information in an effort to nurture loyalty; but if that customer data is stored improperly, it will never be […]

Google Removes Text Ads from Right Side of SERP

In February of 2016, Google confirmed it is removing ads that are shown on the right side of desktop search results. This means the total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven. With less real estate available we expected to […]

Leading Palm Beach Gardens Advertising, Marketing and Public Relations Firm to Expand Client Base Once Again

PALM BEACH GARDENS, FL, October 13, 2015 – Strategic Marketing Inc., and digital partner SmartLink Inc., announced this week that they have added four new accounts to their distinguished client list. Voted one of South Florida’s 25 Top Advertising Agencies by the South Florida Business Journal, Strategic Marketing, Inc. has been retained by Palm Beach […]

SmartLink Announces the Launch of Neteffectrollon.com

PALM BEACH GARDENS, FL , October 8, 2015 – SmartLink Internet Strategies has launched an informational and e-commerce website for NET effect™, a roll-on insect repellent. The user-friendly site caters to individuals who enjoy the outdoors, but not the inconvenience of using the traditional aerosol bug sprays. NET effect™, provides a convenient solution for the […]

Why Hire a Full-Service Marketing Agency?

With so many self-serve marketing solutions available to small and medium-sized businesses (SMBs) today, it is easy to see why a business owner might want to keep all marketing efforts in-house.  After all, no one else knows a business like the owner.  So does the advent of marketing solutions like paid search, programmatic media buying, […]

Want More Brand Ambassadors? Here’s How:

The aim of marketing is to know and understand the customer so well the product or service fits him perfectly and sells itself.       -Peter Drucker When you achieve the dynamic of providing a prospective customer with exactly what they need, you have the opportunity to build a customer for life. And a loyal customer is […]

Dove Isn’t Selling Soap

Question: If most soaps work pretty well and all of them smell equally fresh and clean, how do you make yours stand out? Answer: You don’t sell the soap, you sell an idea. Dove stopped selling soap years ago when it began selling an image instead. Like a lot of major brands, Dove is relating […]