The Women of Strategic Marketing – Juliana Katz
In our series to celebrate Women’s History month, this week we will get to know a bit more about our Web Developer, Juliana Katz. Juliana is from Brazil and she brings many ideas
How to Find the Best Marketing Firms in South Florida
The sunshine state is home to many great marketing firms, all looking to earn your business. With so many players in the game, you’ll want to quickly rule out the weaker firms if
South Florida Online Advertising Tips
Whatever your business’s goals are, there are digital tactics that can help you reach your target audience, drive traffic to your site and increase conversions. Here are some tip
South Florida Advertising Agencies Grow Local Businesses
How South Florida Advertising Agencies Benefit Local Biz South Florida is known for being a fantastic vacation destination, as well as being home to millions of people who live her
When to Consult with a South Florida Marketing Agency
Many business owners, especially those with small to medium-sized businesses, get accustomed to doing everything in house with their own team of employees. There is a common mental
Rock On Groupon
What happens when you turn down a $6,000,000,000 offer from Google? Looking into my crystal ball, there are two potential outcomes: 1. They become your biggest competitor and eat y
Radio Advertising 101 Part II
Radio ratings are determined through the very inexact science that is ruled by the god of ratings – Arbitron. Arbitron wields immense powers in radio land, can make or break
Product Placement
Last week’s blog featured movies about advertising. This week we’ll explore advertising in movies also known as product placement or embedded advertising.
Walking Advertisements
Walking Advertisements Advertising comes at us in a variety of forms. We can see and hear ads over a wide range of formats: print, radio, TV, mobile and stationary billboards, inte
Overcoming Advertising Depression
In the late 1920s there were two dominant players in the packaged cereal market – Kellogg and Post. While Post cut its advertising expenditure, Kellogg doubled theirs, aggressive
