Radio Advertising 101 part III
Let’s say a telemarketer calls from Arbitron and asks for your participation in keeping a diary for a week. Statistics show that whether you agree will depend on your demographic
Radio Advertising 101 Part II
Radio ratings are determined through the very inexact science that is ruled by the god of ratings – Arbitron. Arbitron wields immense powers in radio land, can make or break
Radio Advertising 101 Part I
What happens then when we try to put value on something intangible like radio advertising time? In general, the same rule applies. The more listeners tuned in to a certain station
