Radio Advertising Archives - Think Strategic

January 14, 2011

Radio Advertising 101 part III

Let’s say a telemarketer calls from Arbitron and asks for your participation in keeping a diary for a week. Statistics show that whether you agree will depend on your demographic

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Audience Demographics Estimates Radio Advertising

January 10, 2011

Radio Advertising 101 Part II

Radio ratings are determined through the very inexact science that is ruled by the god of ratings – Arbitron. Arbitron wields immense powers in radio land, can make or break

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January 5, 2011

Radio Advertising 101 Part I

What happens then when we try to put value on something intangible like radio advertising time? In general, the same rule applies. The more listeners tuned in to a certain station

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