South Florida is a densely-populated area, and with millions of users accessing the internet and searching for particular products or services any time of day, many local businesses can utilize online advertising to reach prospective customers. However, aside from the large consumer population, many businesses are faced with a substantial amount of competition, as well. The South Florida online advertising landscape can be especially competitive, but local businesses can still find success with various online advertising techniques, such as:
Whatever your business’s goals are, there are digital tactics that can help you reach your target audience, drive traffic to your site and increase conversions. Here are some tips on how you can get the most out of South Florida online advertising.
Accurate Audience Targeting
There is no shortage of consumers in South Florida. In fact, South Florida cities are among the fastest growing in the state according to a study by Florida International University’s Metropolitan Center. With much of Florida’s population residing in South Florida, it is easy for businesses to strive for quantity rather than quality when it comes to choosing their target audience. However, the key to increasing conversions and your return on investment (ROI) is to reach qualified leads with your ads. When you’re setting up your South Florida online advertising campaigns, take the time to identify your target audience and make sure you are segmenting the South Florida population appropriately. For example, businesses trying to reach millennials might have better luck in South Florida than those targeting retirees, as there are more millennials in South Florida than retired individuals. Gather consumer data from multiple sources to ensure your campaigns are including a comprehensive target audience, which can also indicate whether you need to adjust the geographical parameters of your advertising campaign.
More Creative Images and Videos
There is a lot of competition in South Florida, which means businesses must be creative and think outside the box to really stand out in the minds of consumers. You want your ads to elicit a positive reaction from users, making them intrigued and eager to find out more about your product or service. There are a number of techniques used by marketers to make ads stand out, from emotional appeal and humor to implementing discounts and utilizing specific color palettes in the ad. For instance, millennials are typically drawn to messaging that is more emotional and entertaining, giving brands leeway to be more creative and inventive with image and video use. On the other hand, if your target audience consists of the “snow-bird” population that South Florida is known for, you may find more success including discounts and specials within your ad display. Regardless of the technique, your online ads are the most effective when you’re targeting the right audience. Once you’ve identified key consumers, it is easier to determine the best way to get your message across, ultimately making your message resonate and increasing your ROI.
Show Your Emotional Side
When appealing to the emotional side of your prospective customers, don’t forget to show your brand’s emotional side, as well. Ultimately, consumers need to feel a connection with brands in order to trust them enough and make a purchase. Communicate what is important to your brand. This will make way for common ground between your business and your prospective customers that share similar beliefs, giving them the ability to open up and have respect for your brand as a whole. Of course, remember to steer clear of things that may spark controversy and fuel negative emotions and responses from your target audience.
Expert South Florida Online Advertising
Strategic Marketing has been a mainstay in South Florida for over 25 years, making us experts in the local consumer landscape and trends. We are a full-service advertising and marketing agency, offering both digital and traditional advertising tactics to South Florida businesses and beyond. We create comprehensive South Florida online advertising campaigns that give your local business a reputable and lasting impression among your target audience. To learn more about our services, visit our services page or contact us by calling (561) 688-8155.