How South Florida Advertising Agencies Benefit Local Biz
South Florida is known for being a fantastic vacation destination, as well as being home to millions of people who live here full time. With so many consumers from different demographics with varying interests, South Florida is a great place for businesses. Whether you’re starting a business, adding a location or moving your entire enterprise here, South Florida advertising agencies can help your business grow and ensure it thrives in the unique consumer landscape.
South Florida advertising agencies know that tourism plays a large role in the state’s economy and the success of local businesses. With picturesque beaches and warm temperatures year round, tourists flock to the southern part of the state month after month. Whether they’re coming from across the country or just upstate, the continuous influx of new prospective customers provides countless opportunities for local businesses to boost sales. Local agencies are aware of this and know that appealing to tourists is a large part of their strategies. South Florida agencies use certain advertising and marketing tactics, such as Facebook advertising and social media marketing, to reach consumers across the country who are planning a trip to South Florida.
Gaining new customers is only half the battle. Repeat customers contribute to the success of local businesses, and for South Florida, that means retaining locals as loyal customers. With such a dense population, there are boundless opportunities for businesses to focus on customer retention. There are a number of different digital and traditional methods that agencies use to promote businesses locally. Whether it’s a direct mail campaign, review generation or television advertising, South Florida advertising agencies know the best ways to reach local, full-time residents based on your business and target audience.
Partner with a Mainstay of South Florida
Strategic Marketing has been helping local businesses flourish throughout South Florida for over 25 years. As a full-service marketing and advertising agency, we provide a number of different services to our clients based on their business’s individual goals and industries. We have endless resources that we utilize to get our clients the highest return on investment, including media contacts and extensive analytics and reporting tools. From media buying and direct mail advertising to website design and pay-per-click advertising, we have the skills and knowledge to make your businesses successful in South Florida. To learn more, visit our services page or contact us today by calling (561) 688-8155.
Signs You Might Need a South Florida Marketing Agency
Many business owners, especially those with small to medium-sized businesses, get accustomed to doing everything in house with their own team of employees. There is a common mentality that no one knows the customer as well as the business itself, so many business owners opt to do their own marketing and advertising on top of everything else that is involved with running the business. A South Florida marketing agency can help take some of the stress away that comes from marketing and growing your business. Below are some scenarios and signs that you might need the help of a South Florida marketing agency.
Your Business is a Startup
South Florida is a very competitive marketplace. When you’re just starting out, you want to invest all of your time, money and effort into all of the things that will make your business function on a day-to-day basis. This means you most likely won’t have the time, resources, or possibly the experience to properly market your business which is crucial, especially for startups that want to boost brand awareness and get new customers to your store. In this case, it is usually best to get help from a South Florida marketing agency. They will have the resources and capabilities to micromanage your campaigns while your business is starting out, allowing you to focus on getting your business up and running.
You’re Going Through a Rebranding Phase
Whether it’s because of competitive influences, merging with another organization or to reach a new audience, there are many reasons companies and organizations decide to rebrand. There are also many things involved in rebranding that can make the entire process very overwhelming. Leaving the marketing aspect of rebranding to professionals is a good way to ensure your new brand identity is headed in the right direction and appealing to the audience that you intend it to.
Your Competition is Surpassing You
Many businesses find themselves stuck in their current strategies that aren’t helping them stand out from the competition, but they just can’t bring themselves to admit that what they’re doing just isn’t working. Of course, this is not what you want for your business, and you may not want to admit that somewhere along the line something failed. When this happens, you don’t have to throw in the towel. You may just need a fresh perspective and advice from experts who have experience and the ability to test various marketing strategies. They will be able to optimize your campaigns to ensure a positive performance, keeping you a step ahead of the competition.
You’re Constantly Busy
Spreading yourself and your employees too thin is a common mistake that can end up hurting your business. Consistently overextending your employees’ workloads can put a strain on the relationship you have with your employees and can contribute to poor performance and quality of work. If your business doesn’t have a designated marketing department and your employees don’t have the time to learn or take on this task, it could be worth your while to let a South Florida marketing agency step in to take away some of the workload. This will lighten your employees’ workloads, easing stress and allowing them to focus on what they are meant to do.
A South Florida Marketing Agency for Your Business
Strategic Marketing is a full-service advertising and marketing agency that has been a mainstay in South Florida for over 25 years. We have helped countless clients with a variety of different advertising and marketing strategies, both digital and traditional, across a number of industries. We have solutions for any point of your brand’s life cycle that can be custom tailored to meet your business’s individual needs. To learn more about how we can help your business, contact us today by calling (561) 688-8155 or visiting our contact page.
What happens when you turn down a $6,000,000,000 offer from Google?
Looking into my crystal ball, there are two potential outcomes:
1. They become your biggest competitor and eat you for breakfast.
2. Your two year old company, which has experienced the fastest growth of any company, EVER, currently valued at around $7.8 billion and still experiencing unprecedented growth rates, prepares for a $15 billion IPO (and thumbs its nose at the internet giant).
How do you see this playing out? Keep this in mind – the week after they turned down Google’s offer, Groupon signed up 4 million new email subscribers.