Blogs about high impact marketing campaigns and the marketing industry.

The pursuit of better search engine optimization (SEO) to bring about a better return on investment (ROI) has compelled businesses to explore innovative strategies beyond

One of the most powerful tools businesses have at their disposal is email marketing. You may ask yourself, what makes an email so useful? Maybe

Running a successful plumbing business is no easy task. With fierce competition in the market, it’s essential to stand out from the crowd and reach

When cookies were first created in 1994, marketers thought they were delicious. These simple yet powerful tools revolutionized digital marketing overnight, making it into the

While marketing is essential to growing your business, it’s not always obvious where to start. With so many strategies and tactics available, how do you

You’ve probably heard the term “Meta Verification” buzzing about lately, but what exactly are these little blue checkmarks and why should you invest in one?

Creating effective marketing content can be a difficult task because filling a blank page is an intimidating and time-consuming part of the creative process. With

By 2025, more than half of the world’s population will be using email. That’s over four billion people! Email marketing is an easy choice for

Real estate may be about “location, location, location”, but it’s a competitive business to market regardless of where you are. Whether you’re a large company

In the same way that you would not call on a marketer to renovate your home, one would not call on a general contractor to

Despite the rapid growth of Artificial Intelligence (AI) in marketing tech, many marketers remain daunted by the complexity and perceived risks of the concept. Well,

In case you weren’t aware, we are living in a litigious world. Even when you mean well, the law can still drop its gavel down

Video marketing is a powerful tool that has only become more important with time, shorter attention spans, and the multitude of platforms it now applies

You may be familiar with retargeting in digital marketing campaigns, but did you know you can retarget your prospects with direct mail pieces? Reaching out

Whether to outsource marketing or internally manage your marketing is an age-old debate that can be disputed ad infinitum. It’s an everlasting topic because marketing

Every business is in the business of lead generation. New leads are the lifeblood of every business, because without them, your business can’t grow.  And

Recession 2022: How to Thrive in an Economic Downturn First of all – calm down. Panic is bad for business. So, before downsizing your marketing