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A full-service advertising agency can provide your business with an entire range of marketing tools and resources. Rather than going it alone, many businesses partner with an agency in order to improve the planning and execution of their marketing strategy. Effective advertising requires a holistic approach, one which exploits many forms of promotional activity to maximize the connection with the target audience. Choosing a full-service agency to help facilitate this approach will make your life easier while producing measurable results. Here are several important benefits that an advertising agency has Read More
Categories : BLOG, Strategic Marketing
Posted by smi2018
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media planning
Media planning is the process of selecting the ideal mix of media channels for your marketing message. It involves research, analysis, and properly allocating your budget. Media planning is a vital aspect of any marketing campaign, whether it’s print, television, radio or digital. The planning process is a time-consuming task that must be handled carefully in order to ensure the highest return on investment (ROI). There are proven methods that can help you determine the best combination of media to meet your business’s goals and objectives. If you’re brand new Read More
Categories : BLOG, Strategic Marketing
Posted by smi2018
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  Palm Beach Gardens, August 13, 2018– Strategic Marketing is happy to announce that they are the agency of record for BigShots Golf in Vero Beach, FL.  Opening at the end of the summer, this state-of-the-art golf and entertainment facility will be a can’t miss destination for family outings. Located on 10 acres of land in Vero Beach, BigShots is a two-story family entertainment venue that offers a full-service restaurant, sports bar, private event space and 30 climate-controlled tee boxes with ball tracking technology.  BigShots looks to provide a fun, Read More
Categories : Client, Strategic Marketing
Posted by ari
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reputation management
Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can be a major issue if your reputation is less than stellar. While negative reviews can sting, they don’t have to prevent your business from reaching its highest potential. With the right reputation management strategy at the helm, you can put the bad reviews in the past and move your business forward. Thanks to social media and countless review sites, word of mouth travels fast. This Read More
Categories : BLOG, Strategic Marketing
Posted by smi2018
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local search management
When attempting to build your online presence, local search management is a vital component to consider. At its core, local search management creates a valuable opportunity for businesses to market to local customers and prospects. This is extremely important, particularly if you have a business with a brick-and-mortar store, or one that provides a service in a certain area. Properly managing local search ensures that your business is discovered online by local users searching for your goods and services. These also include searches with certain geo-qualifiers, such as city, state, Read More
Categories : BLOG, Strategic Marketing
Posted by smi2018
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