How South Florida Advertising Agencies Benefit Local Biz
South Florida is known for being a fantastic vacation destination, as well as being home to millions of people who live here full time. With so many consumers from different demographics with varying interests, South Florida is a great place for businesses. Whether you’re starting a business, adding a location or moving your entire enterprise here, South Florida advertising agencies can help your business grow and ensure it thrives in the unique consumer landscape.
South Florida advertising agencies know that tourism plays a large role in the state’s economy and the success of local businesses. With picturesque beaches and warm temperatures year round, tourists flock to the southern part of the state month after month. Whether they’re coming from across the country or just upstate, the continuous influx of new prospective customers provides countless opportunities for local businesses to boost sales. Local agencies are aware of this and know that appealing to tourists is a large part of their strategies. South Florida agencies use certain advertising and marketing tactics, such as Facebook advertising and social media marketing, to reach consumers across the country who are planning a trip to South Florida.
Gaining new customers is only half the battle. Repeat customers contribute to the success of local businesses, and for South Florida, that means retaining locals as loyal customers. With such a dense population, there are boundless opportunities for businesses to focus on customer retention. There are a number of different digital and traditional methods that agencies use to promote businesses locally. Whether it’s a direct mail campaign, review generation or television advertising, South Florida advertising agencies know the best ways to reach local, full-time residents based on your business and target audience.
Partner with a Mainstay of South Florida
Strategic Marketing has been helping local businesses flourish throughout South Florida for over 25 years. As a full-service marketing and advertising agency, we provide a number of different services to our clients based on their business’s individual goals and industries. We have endless resources that we utilize to get our clients the highest return on investment, including media contacts and extensive analytics and reporting tools. From media buying and direct mail advertising to website design and pay-per-click advertising, we have the skills and knowledge to make your businesses successful in South Florida. To learn more, visit our services page or contact us today by calling (561) 688-8155.
5 Big Tips for Small Business Marketing
Many businesses struggle to determine the most effective way to market their brand and reach their target audience, and for small businesses that have a tight budget, this can be even more challenging. With the help of some digital marketing tactics, there are a number of cost-effective ways for small businesses to grow their brand while becoming established and recognized in their industry. Below are five small business marketing tips that are perfect to use on a tight budget.
Fresh, relevant content is something that will never go out of style when it comes to small business marketing, and it will only cost a little bit of your time. Consumers value content that is insightful and that they can relate to. Whether it’s in the form of blog posts, videos or infographics, content that provides valuable information or helps solve a particular problem is valuable in getting the attention of your prospective customers. The key with content is to be consistent. In other words, don’t go weeks without providing any content. If you’re struggling with coming up with new topics and ideas, consider sharing something about current events or repurpose old content. In the long run, this helps establish your brand as an authority in your industry and can be a key tool in growing your business.
Social Media Presence
Nearly everyone is on social media, including much of your target audience. A great way to reach them while establishing brand recognition is by creating a strong social media presence for your business. While some platforms such as Facebook do offer paid advertising, the organic aspect of social media can be cost-effective and obtainable for many small businesses because the platforms themselves are free. To get the most out of social media platforms, keep up on posts and interact with your followers on a daily basis. Respond to comments and share your own pieces of content, as well as other articles that your followers may find interesting and useful.
Know the Ins-and-Outs of SEO
Search engine optimization (SEO) is one of the most cost-effective digital strategies that small businesses can utilize. Most consumers turn to the internet first to find products or services, and SEO is what determines where your business ranks in the search results. Ideally, you want to have a strong knowledge of SEO best practices to ensure you rank high and consumers find your business online. Social media links, as well as content and meta data that incorporate relevant keywords, are crucial for SEO. However, there are a number of other factors to consider, as well. For example, page load speed, a mobile-friendly website and consistent business information across the internet are all factors that determine your organic ranking. Remember, SEO is not something that shows results overnight. This is a long-term strategy that will pay off in the long run and is well worth the time investment.
Build Customer Lists
Repeat customers can be a huge asset to small businesses. One of the most cost-effective ways to keep track of your existing customers is to build and maintain lists that can also be used for email or direct mail marketing. Email and direct mail marketing are two small business marketing strategies that are cost-effective and don’t require a lot of time once you’ve perfected your customer list, making them ideal for small businesses. These are great strategies for keeping your business top-of-mind with current customers while also giving you the ability to send more personalized and targeted brand messaging. Use email and direct mail material to send monthly newsletters or tie them into other marketing efforts for a consistent brand image.
Networking is a small business marketing strategy that can cost you close to nothing and get your brand noticed on a wider scale. Plan ahead and set aside time to attend conferences, join workshops or participate in online webinars. During these events, you can connect with industry partners as well as prospective customers to boost brand awareness, all while gaining insight and perspective into your industry’s latest trends. Even outside of particular events, don’t be afraid to introduce yourself to anyone who can help your business grow, either as a customer or industry professional. You never know who you will meet, so be sure to carry business cards with you everywhere!
We are Small Business Marketing Experts
Strategic Marketing is a full-service advertising agency that has helped countless small businesses over the last 25 years achieve their marketing goals. Our expertise lies in both digital and traditional marketing methods, so we can develop a full-spectrum small business marketing plan that is custom-tailored to your business’s needs. Visit our contact page to get in touch with us today, or call (561) 688-8155 to speak with a marketing expert.
How to Save Time with Online Review Management
Your business’s online reputation precedes you when it comes to consumer purchase decisions. Word of mouth travels fast, especially online, thanks to social media and the countless review sites that allow consumers to post their experiences and opinions. This makes online review management crucial for not only building a positive online reputation, but for growing your business and increasing your customer base, as well. However, keeping up with your online reviews takes time, which is hard to come by when you’re a business owner. Below are some tips on how to save time with online review management.
Follow the Rules
Many review sites have rules and general content regulations that businesses must follow in order to be listed and have reviews published on the site. The way you respond to reviews could determine whether they stay published or get removed. For example, responding to reviews with advertising messages, breaches of privacy or criticisms of the publisher are just some instances that could cause your responses to be removed. Save time from having to address the same review more than once simply by following the site’s rules.
Don’t Bribe Customers for Positive Reviews
Not only is this unethical and a violation of FTC regulations, but it would be a great waste of your time to ask your customers for positive reviews by offering incentives and bribes because they won’t be genuine reviews, and this can give past and prospective customers a negative impression of your business. Similarly, posting fake reviews can also be damaging, whether you post them yourself or ask friends, family or employees to do so. Reviews from anyone who hasn’t been a customer can be illegal and cause great suspicion among consumers. Spend your time wisely when it comes to managing your online reviews, and acquire them in a way that is ethical, such as displaying review site logos in your store and on your website so customers know where they can leave reviews.
Don’t Delete Negative Reviews
Instead of going to the ends of the earth to remove or hide negative reviews, use that time to respond to them instead. Negative reviews can be damaging to your business’s reputation, but only if you ignore them. In fact, addressing negative reviews in a timely manner and making a genuine attempt to right any wrongs can encourage unhappy customers to return to your business. So, even if a customer has a negative experience, properly managing your online reviews can prevent you from losing customers and future business.
Know How Reviews Affect SEO
Not only is online review management crucial to your business’s online reputation, but it also plays a vital role in your search engine optimization (SEO) efforts. If you’re taking the time to acquire and manage your online reviews, keep in mind that search engines favor businesses with reviews that are high in quantity and quality. These factors, along with how recent your reviews are and your presence on third-party review sites, contribute to your ranking in organic and local search results.
Let Strategic Marketing Help You Manage Your Online Reviews
Strategic Marketing is a full-service advertising agency that has a solution for businesses looking to get a handle on their online reputation. Our reputation management software, SmartRep, makes managing and generating online reviews simple. Once you are set up, our automated software will filter your reviews and publish positive reviews to various review sites and social media pages. Negative reviews are brought to your attention so you can respond immediately. Everything is available to you in one easy-to-use dashboard. To learn more, contact us today by calling (561) 688-8155.
Strategies for a Product Launch that Resonates
When preparing for a new service or product launch, there are a number of technical things you’ll need to plan for in order to make it happen. Perfect timing and crafting creative advertising pieces are all necessary things to consider. However, making sure your new product or service resonates with your target audience takes a little more thought and effort. Below are some tips on how to make your next product launch successful and memorable.
Create a Buzz Early On
You don’t want to wait until right before your product launch to start talking about it. Build up the anticipation and get people talking about your new product or service long before it is launched. Many well-known businesses turn to news outlets, bloggers and other thought leaders months before a product launch happens. Not only will this get people talking about your product, but it simultaneously grows your brand’s following, which can help increase brand awareness and recognition in the future.
Focus More on People than the Product
Of course you are excited about your new product and want to share its features with the rest of the world, but there is a certain way to do it if you want your product to really appeal to your audience. Rather than focusing on the product itself, place an emphasis on how it benefits people. In other words, don’t just state what your new product does, but explain how it fits into the lives of your target audience. Emphasize how your product solves problems for consumers or how it can improve their lives and make day-to-day tasks easier. Use this strategy any time you talk about your new product, and you will appeal to consumers as a more trust-worthy brand that has a genuine interest in improving the lives of your customers.
Keep Some Secrets
When it comes to the specifics of your new product, don’t share too much information before you actually launch your product. You want to keep some of the details to yourself to draw out the suspense and build up the hype with your target audience. If you share everything about your new product before the launch, what will entice people to pay attention on the big day? A little mystery is key to keeping your audience engaged and interested in your highly-anticipated new product.
Plan a Press-Worthy Event
If you’ve taken the time to consult with the media early on as mentioned above, then you’ve already done most of the work for getting press at your event. If it isn’t in your budget to have outside media representatives make an appearance, you can still create your own press by having one of your own staff members be responsible for photographing the event and compiling videos that can be shared on social media, posted to your website or submitted to local media outlets to share your new product. Anything that expands your reach will help boost awareness, which will be beneficial in the long run.
Always Keep Your Brand in Mind
When it comes down to it, your launch is a reflection of your brand. You want the entire process to be organized, well thought out and reflect your brand’s most valued objectives. Strategically plan out what information you are going to release when leading up to your launch, and keep every detail in mind when planning events so guests are given a memorable experience that they will associate with your business. As important as it is to plan out the time leading up to the launch, you also want to make sure it contributes to brand recognition and helps to grow your following long after the event.
Get Help from Experts at Strategic Marketing
Planning a product launch takes a lot of time and attention, and not every business has the resources and availability to plan the entire event on their own. Don’t be afraid to get help from experts who can strategically position your new product so it is in line with your brand and intrigues your target audience. Strategic Marketing is a full-service agency that has over 25 years of experience in traditional and digital marketing and advertising, and we can help make sure your product launch is a success. To learn more, contact us today by calling (561) 688-8155 or visiting our contact page.