In any creative endeavor, there is always potential for a concept to go over the edge. “Funny” can turn into mean the same way “avant garde” can become just plain weird. The line between funny and not is one that artists have been tip-toeing on for years. Kmart’s creative team seems to have found the […]
If your commercial is being vaguely referenced around the water cooler, your brand might be in trouble. If everybody loves your commercial but doesn’t know it’s yours, you’ll need to do some fine tuning. You’ve worked hard to build your brand and you want to make sure it is getting the recognition it deserves, so don’t waste a really great concept on a vague message that people would love to pass onto friends – if only they could.
This week we will explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver screen. These are my favorites: 1) Crazy People – Our first film stars Dudley Moore as Emory Leeson, an advertising executive whose “honest ads” don’t go over too well with […]
Walking Advertisements Advertising comes at us in a variety of forms. We can see and hear ads over a wide range of formats: print, radio, TV, mobile and stationary billboards, internet, embedded messages, mobile, in-store, celebrity branding, aerial, etc. Lately, one of the oldest forms of advertising has been making a comeback while adapting new […]
Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I don’t want to grow up,” chances are you would come back with “Cause I’m a Toys R Us kid.”
Globalization pushes American brands into virtually every corner of the globe – McDonalds, Microsoft, Coca Cola, Nike, Starbucks, Disney, and Ford to name a few. Here at home, all of us can identify with these brands and as they are part of our culture. Advertising slogans and jingles used to promote these brands inevitably become […]