Strategic Marketing began with a single idea—to combine a strategic consultative approach to marketing with expert execution. This vision of closely partnering with our clients to get them results and to grow their businesses originated with Founder and President, Terry Murphy.
Before founding Strategic Marketing, Murphy spent much of his career in broadcasting, gaining experience in promotion, advertising, station operation, commercial production, and programming. During this time, he produced thousands of commercials and placed millions of dollars in advertising on behalf of radio and television stations. This experience gave him insight into the relationships between client and agency, and how he wanted to change them.
Leaving the broadcast world behind, Terry founded Strategic Marketing in 1992 and began putting his skills to work directly for clients. His past experiences in the media and broadcasting world drove him to change the definition of the client relationship, developing them into true partnerships, with client growth determining the agency’s successes. Terry’s philosophy of “Spend the client’s money like it’s our own and treat the client’s business like it’s our business,” has set the tone for the way we approach everything we do, dating back to the inception of Strategic Marketing. His 30 years in the industry have provided solid leadership to his team as well as access to strategic oversight, planning, and media relations.
In a market crowded with agencies under the ownership of corporate giants, Strategic Marketing has continually ranked as one of the top 10 advertising agencies in the market according to the South Florida Business Journal. Strategic Marketing has grown from a home-based business to a marketing mainstay here in South Florida, servicing local clients as well as national brands. We continue to deliver engaging creative, savvy media plans, and proven growth strategies to our clients throughout the United States, Canada, and beyond.
Experience Feeds Innovation
A mainstay in Palm Beach County, Florida since 1992, Strategic Marketing has built a client base that extends well beyond South Florida. In fact, we not only have clients across the United States and Canada, but overseas as well, fortifying our reputation as a full-service advertising agency known for superior account service, high-quality creative work, performance-driven digital content, and expert media buying.
How We Work
We start with a strategic plan, one that will keep us focused on goals and objectives, lays out specific tactics and actions, and serves as a roadmap to success. All of our initiatives begin with an intensive research phase in which we identify the most relevant consumer insights, uncover emerging trends, study the competition, and reveal market opportunities. These insights shape the strategic framework that directs our creative thinking.
We’re proud to say that Strategic Marketing has been among the top advertising agencies in South Florida for almost a decade running. The awards we’ve received over the years have been an honor, but even more rewarding is knowing how much we’ve helped our clients grow their businesses.