When Good Sports Go Bad
Professional athletes get paid a lot. According to USA Today, the average salary of a New York Giant was $923,000 in 2009 compared to $475,100 in 2000. Total payroll for that franc
Product Placement
Last week’s blog featured movies about advertising. This week we’ll explore advertising in movies also known as product placement or embedded advertising.
Advertising as Entertainment
This week we will explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver screen. These are my favorites: 1) Crazy Peo
Walking Advertisements
Walking Advertisements Advertising comes at us in a variety of forms. We can see and hear ads over a wide range of formats: print, radio, TV, mobile and stationary billboards, inte
Jingle Sells
Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I d
