In order for a business to stand out, it has to capture the imagination of potential customers. People come in contact with advertisements on a daily basis and are saturated with marketing messages. It can take a bit of trial and error but it’s possible to build an ad campaign that really stands out from the competition and talks to consumers. Here are five of our top recommendations to be successful at creative advertising:
Use a Headline to Grab Their Attention
When you only have a second to grab the attention of potential customers, every moment counts. A powerful headline that makes a statement is an effective way to attract consumers. When developing creative advertising it’s important to ask “Who am I trying to attract and what would get their attention?”
Once you’re able to identify your audience and what’s important to them, you’ll discover the most effective ways to reach them. Encapsulate the idea in a short, bold statement that expresses something specific about your company and value proposition. Just remember to keep it concise and to the point.
Visuals That Make a Statement
Another great way to achieve a double take is by using strong imagery that has a layered meaning. When crafting the concept for an ad, make part of the message obvious at first glance and pair it with something that is more subtle. This will disrupt the viewers thought pattern and allows your brand to communicate meaning in a fraction of a second. The most effective ads are the ones that intrigue the consumer into wanting to know more. When paired with an attention getting headline, imagery can have a powerful impact on potential customers.
Take Advantage of Social Media
Social media is a constant in the lives of most people and it is a quick and effective way for consumers to share your advertising message. Social networks make it easy for blogs, images, and videos to be shared and disseminated to a large audience. Create buzz about your next promotion or event by posting it online. Users will usually react or share relevant content, so make sure your post is something they can get excited about!
Guerrilla Advertising Works
Guerrilla advertising is an effective way for businesses to achieve maximum impact on a low budget. Guerrilla marketing is about finding unusual ways to advertise your service or product. It is a creative advertising strategy that works because it surprises consumers, creating a memorable experience for them. When developing your guerrilla advertising plan make the concept easy for potential consumers to understand and participate.
Sponsor Something Unusual
Have you noticed how almost everything in a major city is sponsored by a company? Next time you’re in a public space take note of what is sponsored. There are many unexpected sponsorship opportunities to take advantage of, such as a city’s bike sharing program or stadium cups at the local ball park. The key is to think about creative ways to capitalize on sponsorship.
Take Your Brand to the Next Level with Strategic Marketing
Strategic Marketing is a full-service advertising agency, offering over 25 years of experience. We’ve helped businesses across many different industries establish powerful branding strategies within their relevant markets. Through various traditional and digital marketing tactics, our specialists can determine the most effective strategy based on your goals. Whether you’re looking to launch a new brand or update what you already have, we can help get your brand noticed. Contact us today by visiting our contact page or calling (561) 688-8155 to learn more.
Trending for a Reason: Gillette Goes Viral
If you haven’t seen Gillette’s newest commercial “The Best Men Can Be” then you are missing Gillette’s view new take on male role modeling. This commercial is definitely getting people talking and there is a lot of controversy about whether the ad is modeling good behavior in men or simply attacking their masculinity. The ad talks about bullying, cyber bullying and sexual harassment by men but also shows men standing up for one another. So, what is your view on this ad?
What Makes a Man Masculine Anyways?
Many men are raised to believe that being tough is about showing strong masculinity. This is partially true; however, Gillette’s commercial displays a different view of masculinity. Men can still be tough, have strong masculinity AND model good behavior. Standing up for what is right and being at your best can exhibit the strength of a man’s character while still sustaining his masculinity. This ad simply shows men modeling bad behavior as well as men modeling good behavior, and I think the message here is that we need to see more of the latter. Being a mom of two boys, I can say the scenes with the mothers hugging their boys hit home with me. It’s a mom’s gut instinct to always protect her children, and I know I am not alone when I say that bullying is out of control. The man in the video helping that child being bullied is what all of us should be doing, man or woman. However, Gillette does make razors for both men and women, and if they wanted to settle the score with the perceived attack on masculinity then they could have made the ad modeling good behavior in both genders. But, with that being said, it wouldn’t have made such an impact nor would it have gone viral. The ad was intentional, controversial and impactful.
See the Good in All Things
If you ask me, I think that we see enough bullying, sexual harassment and overall bad behavior in the news and not just from men. Getting a little reminder that it is okay to stand up for the underdog and that it’s okay to model good behavior should be seen a little more often. I have two boys that I would gladly show this video. It displays the overall goodness of men’s values and character and is what I try to instill in them every day. Gillette’s commercial gets a five-star review from me. It covers many controversial topics and provides an insight on how some problems can be resolved all while preserving a man’s masculinity, but that’s just my take on this commercial. Any commercial that sparks this much conversation is a win in my book.
A full-service advertising agency can provide your business with an entire range of marketing tools and resources. Rather than going it alone, many businesses partner with an agency in order to improve the planning and execution of their marketing strategy. Effective advertising requires a holistic approach, one which exploits many forms of promotional activity to maximize the connection with the target audience. Choosing a full-service agency to help facilitate this approach will make your life easier while producing measurable results. Here are several important benefits that an advertising agency has to offer your business.
A full-service advertising agency typically employs with specialists in a variety of marketing mediums and practices. The experts employed by these agencies are those whose careers are invested in the art and science advertising. This means that you’ll be working with a team that has experience tackling many different campaigns with clients across a variety of industries. Agencies with creative and media departments use their knowledge and experience to develop campaigns that produce results and increase the efficiency of your marketing.
If you’re running a business, then you know the importance of time management. Sometimes we wish there were more hours in the day to focus on every aspect of our company. Hiring a full-service advertising agency can ensure that your team allocates enough time toward their primary functions. Leaving the marketing and ad campaigns to a dedicated agency, frees up more time to focus on your customers and the strategy of your business.
Use Your Advertising Budget Effectively
Are you making the most of your advertising budget? Since advertising agencies typically work with all different kinds of budgets, they can offer sound advice regarding your allocations. They can help you maximize your results while delivering optimal return on investment. Marketing agencies will choose the right metrics to measure your campaign’s success and use your advertising dollars most effectively.
Long-Term Strategic Partnership
Full-service advertising agencies provide just that, a service. As opposed to being just another supplier, agencies gain a better understanding of the markets you operate in, your products and service offerings, as well as your workflow methods, strategies, and preferences. This means that you can build a long-term partnership with an agency that understands your business along with the challenges you face.
Full-Service Advertising Agency in South Florida – Strategic Marketing
Strategic Marketing is a full-service advertising agency in South Florida, offering over 25 years of experience. We’ve delivered results to clients with a variety of different advertising and marketing strategies, both digital and traditional, across a number of industries. We have solutions for any point of your brand’s life cycle that can be custom tailored to meet your business’s individual needs. To learn more about how we can help your business, contact us today by calling (561) 688-8155 or visiting our contact page.
Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies you may already be employing. Whether it’s search engine optimization and content marketing, social media marketing, email marketing or any of the other marketing strategies out there, videos can be beneficial to your campaign and help to increase your return on investment. Here are some instances of how you could use videos in new and existing content:
- Product or service demos
- Training and how-to videos
- Customer testimonials
- Repurpose written blogs
- DIY and instructional videos
One of the most important marketing strategies for many businesses to utilize is search engine optimization (SEO). SEO can be a cost-effective way to boost your brand’s online visibility and get customers to find you when they’re searching the web. Video has consistently been a factor in SEO, but it will be even more essential in 2018. Recent studies have shown that Google is placing more emphasis on video content by increasing the number of videos that appear in search engine results pages (SERPs), on both mobile and desktop devices.
One way that Google shows video in the SERPs is through the video carousel that appears at the top of the page, which is most prevalent on mobile devices. Since Google is shifting to favor mobile-friendly content and websites over others, factoring video production into your SEO strategy could provide the extra boost in SEO you need to increase your organic ranking. Just remember to optimize your content and website pages to be mobile friendly.
Another tactic for establishing a dominant presence in the SERPs is to utilize rich snippets. Rich snippets are search results that show more information aside from just a title and description, such as an image or video thumbnail. According to Moz, rich snippets will have a significant impact on how search engines will rank results in 2018. Whenever possible, incorporate schema markup into the code on certain pages of your website that contain videos, and the more the better. This will tell search engines what your content means, allowing them to return more informative and visually-appealing search results to users. All in all, video production can provide a substantial increase in user engagement, page visits, site retention and be valuable to your overall SEO and content marketing strategy.
Grow Social Engagement
Your business should have a strong social media presence to connect with your target audience, and video production is a great way to increase engagement and generate more followers on your social platforms. Studies have shown that users are drawn to video more than other forms of content. When consumers are on social media, they expect to see more entertaining and personalized content, compared to more traditional marketing channels that speak to a wider audience. Because of their popularity, social media platforms are changing the way users consume video by making it a dominant feature within the landscape of many platforms.
Facebook and Instagram, for example, have a feature that enables you to stream live video while simultaneously interacting and chatting with other viewers. Utilizing this feature as a business allows you to seamlessly connect with your target audience and retain their attention, which can be difficult to accomplish in today’s fast-paced society. YouTube has also taken advantage of the live video feature and has redesigned its mobile app to be more accommodating to live streaming. There are also added features, such as location tags and live chat replay, that make it easier to connect with those in your community. Twitter, a social media platform often used for news-related content, drives engagement through the use of native videos. Informative video content, such as brand announcements, promotional messages and educational videos, are great for sharing on your company’s Twitter page and will engage more of your followers.
Whichever platform you choose to post video content to, remember to make it optimized for mobile viewing, as the majority of videos shared on social media are done so on mobile devices. This article from Inc.com provides valuable insight and a breakdown on the best ways to use video on each social media platform. Overall, utilizing video production in your social media marketing efforts can maximize your reach, increase your brand’s following and ultimately, provide a higher return on investment (ROI).
Why Video Production is important
Whatever type of marketing campaigns you are currently running, whether it’s SEO, social media marketing or content marketing, video production can help you win the attention of your target audience while increasing overall brand awareness and recognition. Incorporating videos into other marketing strategies, such as email marketing, can also have a positive impact on campaign performance and ROI. Producing quality videos for marketing purposes can help you reach more consumers and increase web traffic and conversions.
Strategic Marketing knows the importance of video marketing and production, and as a full-service advertising and marketing agency, we have the capabilities to make it work in synergy with existing marketing strategies. To learn more about how your business can benefit from video marketing and production, contact us today by calling (561) 688-8155.