Advertising Archives - Strategic Marketing

Database Marketing for SMBs: How to Build a Database to Drive Your Campaigns Online

One of the advantages of a small business is personalized service; however, so many SMBs still do not maintain a manageable customer database.  A small business can spend years developing relationships with customers and collecting their information in an effort to nurture loyalty; but if that customer data is stored improperly, it will never be […]

Google Removes Text Ads from Right Side of SERP

In February of 2016, Google confirmed it is removing ads that are shown on the right side of desktop search results. This means the total number of text ads that can appear on a SERP will shrink from as many as 11 to a maximum of seven. With less real estate available we expected to […]

Why Hire a Full-Service Marketing Agency?

With so many self-serve marketing solutions available to small and medium-sized businesses (SMBs) today, it is easy to see why a business owner might want to keep all marketing efforts in-house.  After all, no one else knows a business like the owner.  So does the advent of marketing solutions like paid search, programmatic media buying, […]

Tips for Attracting Hispanic Consumers

  The Hispanic population of the United States has been steadily growing over the last few years and is projected to keep growing rapidly. Studies indicate that U.S. Hispanic consumers spend more on a daily basis than do non-Hispanics, with their retail and consumer-packaged-goods purchases projected to amount to $1.5 trillion in 2015. Simply put, […]

Subaru – The Art of Emotional Appeal

It’s hard to miss the extremely successful TV ad campaign Subaru has been running. With a series of ads that have widespread appeal, Subaru has succeeded where so many companies miss the mark. Subaru has mastered the art of making an emotional connection with their target audience. And the theme is simple, really. It’s all […]

Make a Solid Game Plan for Trade Show Success

The opportunity to meet new people and business prospects, along with the chance to explore what’s new in your field, creates eager anticipation about an upcoming trade show. As an exhibitor, careful planning allows you to maximize your return on the investment of participating. You have the benefit of a large, targeted audience attending, yet […]

Want More Brand Ambassadors? Here’s How:

The aim of marketing is to know and understand the customer so well the product or service fits him perfectly and sells itself.       -Peter Drucker When you achieve the dynamic of providing a prospective customer with exactly what they need, you have the opportunity to build a customer for life. And a loyal customer is […]

Shark Week Takes a Bite Out of Marketing

The Discovery Channel’s Shark Week is making a big splash in social media and marketing. After its 29 million viewer premiere, this year’s Shark Week is trending with over 10 million interactions on Facebook alone. Big names like Dunkin Donuts, Hot Pockets and Gillete our sinking their teeth into Shark Week marketing. Food and beverage […]

Thrillist Paves the Way in Experiential Marketing

Here is a new trend in advertising. According to Adweek, experiential marketing is on the rise, particularly at events such as the Best Day of Your Life, a summer food and drink festival in New York’s East Village, and the Electronic Daisy Carnival in Las Vegas. Online publisher, Thrillist, annually hosts Best Day of Your […]

Appealing to Consumers

As a result of active and demanding schedules, many of us are going mobile. Consumers want to be able to easily access business services online or information from their cellular device. That’s why having a mobile app for your business is imperative for today’s on-the-go lifestyle. Take Walgreens for example. Walgreens’ app allows the consumer […]