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Category: Women of Strategic Marketing

The Women of Strategic Marketing – Juliana Katz

Friday, 22 March 2019 by Strategic

In our series to celebrate Women’s History month, this week we will get to know a bit more about our Web Developer, Juliana Katz. Juliana is from Brazil and she brings many ideas to the table. With an interesting background, she fits like a glove in our ever-evolving team of professionals.

How did you get to the position you have today? Can you share your professional story?

I went to school for Media Communications with an emphasis in Advertising & Marketing, so it was a lot of theory, reading, and writing. However, I saw so many more opportunities for designers in the job market so I started to learn design. After I learned enough to do my homework, my classmates started asking me to do their graphics homework, too. That’s when I figured I would not be jobless after graduating because what I was learning was in demand. After graduating I got a job at an ad agency as a Junior Art Director. After that, I was offered a job with a company I interned with two years before. That was a great opportunity to get a 360-degree overview of digital marketing. It was a “learn-as-you-go” experience. While there, one of the projects I was in charge of was project managing the rebuild of the company’s new website that a third party was doing. That was a big challenge in many ways, but I learned a lot about web development, user experience, cybersecurity and the tech industry. After that, I felt confident enough to start building websites by myself. I produced many freelance sites before I had a portfolio good enough to apply for jobs as a web developer. In 2015, I switched from the Carnival in Rio de Janeiro to Mardi Gras in New Orleans, and I got a full-time job as a Web Developer in there before coming to Florida.

How hard or easy was it to get in the job market when you started?

Not too hard. To me, going to college was so crucial in my career because of the network of people and relationships that I built there. All my internships and jobs I attained was because someone was working at a company that needed someone with the skill set I possessed.

Was working in the Advertising and Marketing industry always on your radar?

I always knew I was going to do something related to business, and after taking a gap year after high school I decided that I wanted to work in the advertising industry and make commercials for the Super Bowl.

What are some characteristics of a great leader in your perspective?

From all the people that I worked for, empathy is by far the greatest quality my leaders could have. It’s so nice when the person you work for understands your strengths and weaknesses. The work flows easier.

Any life lessons that you learned in your career that you believe helped you to make it where you are today?

In my past experiences, I learned a lot from working in companies of different sizes and in different countries. And now I have the mindset “to always hope but never expect anything from anybody” and to make learning a way of living. Being self-taught and a go-getter is what has determined in where I am today.

Do you believe in the power of diversity?

We as human beings tend to like “the comfort zone.” But I have learned that I needed to be comfortable with the uncomfortable to do a great job. As soon as we start exploring other perspectives, we can see the existence of a whole other world of opportunities out there, and I think it’s interesting that we can explore and come up with unexpected ideas.   

Do you think that the women in leadership make any difference in your organization?

Women that work here have many challenges every day. If it wasn’t for them nothing would run as smooth as it is. They are the knots that tie together this whole ship we are sailing on.  

In this fast-paced market, people are always trying to do things better, faster and smarter. Can you share how you made a project more efficient and less expensive?

Managing all the websites we host with just one software is a time saver. In addition, I introduced a product called FullStory that is a tool that captures insights that help in our software development.

What’s your superpower?

Having the ability to be a central brainer is really nice. What I mean by that is that using the left side of the brain and the right side at the same time is part of my job. I can be in the creative flow of making a killer website design with lots of subjectivity and jump to a technical bug and function the same way.

Any advice for entrepreneurs or businesses that want to partner with Strategic Marketing?

It doesn’t matter if your brand is big or small. Your business is going to be taken care of the same way. And be patient because it takes time to make excellent things.

How does your career background contribute to your work at Strategic Marketing today?

The experiences I had along my career gave me the right mindset to be more mindful of my work and to know very quickly what is going to work and what will not. I believe in Malcolm Gladwell’s advice that takes you 10,000 hours to become good at something. That’s why I am always learning.

How would you describe your working style?

I am a team player. It took me some time to develop this skill, but everything I learned along the way was worth it. But that doesn’t mean that I can’t work on my own when I have to.

Any company run or founded by women that you would like to have as a client?

I listen to a lot of podcasts in my commute to work and one of these days I was listening to “How I built this” by NPR when I learned about how the cycling studio SoulCycle was founded. It would be interesting to work with Julie Rice. She is awesome.

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  • Published in West Palm Beach Advertising Agencies, Women of Strategic Marketing
2 Comments

The Women of Strategic Marketing – Emily O’Dea

Thursday, 14 March 2019 by Strategic Marketing

In our series to celebrate Women’s History Month this week, we discover a little more about Emily O’Dea. Emily moved up the career ladder at Strategic Marketing from Account Manager to Director of Account Services and now Vice President. On March 8th, at 31 years old she was granted a seat on Strategic Marketing’s Board of Directors and promoted to Vice President of Account Services. Having worked with a variety of industry clients, Emily’s leadership contributes to the success of the team and getting the job done. 

How did you get to the position you have today? Can you share your professional story?

Hard work, patience, great ideas and sheer tenacity.

I’ve always been an all or nothing person. If something is worth doing, then I put 150% effort into it. I learn everything that I can, and I apply that knowledge while working as hard as I possibly can. I take this approach with both short- and long-term goals.

My professional story started when I took my first class in marketing. I was not a marketing major; however, my school required that in our freshman year we take a “learning community” class in a major different than the one we had chosen. I was a psych major at the time so I chose to take a marketing class called Consumer Behavior. I was fascinated. I wanted to learn more about marketing so I set myself up with a summer internship in the advertising department of Conde Nast.

While untangling necklaces in a style closet for hours alongside my boss, I learned that the fashion/ publishing world was not for me. However, I was intrigued by the ad agencies sending us the creative ads for our magazine so I kept interning, but this time on the agency side.

Since graduating, I’ve continued to work in advertising over the past ten years. I joined Zimmerman as a Traffic Coordinator and then switched to Account Services. After Zimmerman, I went to a boutique digital agency and then onto the client side as a Marketing Director before joining the team at Strategic Marketing.

Along the way I learned to speak up when you have a good idea, learn everything you can and work hard.

How hard or easy was it to get in the job market when you started?

I graduated in 2009. That was a really hard year to get hired for any industry, especially marketing. Before graduating, I anticipated this challenge so I interned every single semester to ensure I had an edge when the time came to get a full-time job. I also realized that no one really knew a whole lot about digital marketing and that presented an opportunity to carve out a little niche in a tough job market.

Was working in the Advertising and Marketing industry always on your radar?

Not at all. I went to college undecided but firm on the fact that I wasn’t going to be a business person. I saw myself as the creative type with an aptitude for science. Then through the classes I took I realized that advertising is about being both creative and analytical in a collaborative environment. I tell students all the time to get out and intern because before I did, I never really knew my job existed.

What are some characteristics of a great leader in your perspective?

To me, great leadership is about being out in the trenches with your team doing the hard work and leading the charge. Leadership is letting your hard work and passion for the project inspire your team to do their best.  

Any life lessons that you learned in your career that you believe helped you to make it where you are today?

Take the risk. If you want something, ask for it. If you don’t get it, let your work speak for itself and ask again.  

Do you believe in the power of diversity?

Absolutely. Whether it’s through the relationships we build with our clients or through the creative the end consumers are seeing, we’re in the business of connecting with people. Having empathy for experiences that differ from your own are of paramount importance when making that connection. Having diversity within your team is a powerful catalyst to developing that empathy and understanding so that you can make a more impactful and authentic connection. 

Do you think that the women in leadership make any difference in your organization?

Of course, and the answer is twofold. We have long understood that the woman is the buyer in the household. Most consumer advertising needs a female perspective in order to create a stronger connection with that consumer. Secondly, the next generation of adwoman need more role models.

In this fast-paced market, people are always trying to do things better, faster and smarter. Can you share how you made a project more efficient?

Finding and implementing the right software that elevates the quality of our product and arms the team with the tools they need to get the job done correctly.

What’s your superpower?

Multitasking. Keeping all of the plates spinning and switching gears at a moment’s notice.

Any advice for entrepreneurs that want to partner with Strategic Marketing?

Creative is subjective and targeted toward a specific audience and goal. When an agency creates work for you, seeking too many outside opinions can create feedback that mucks up the intended message.   

How does your career background contribute for you to make great work at Strategic Marketing today?

Having experience on both the agency and client side helps me to better connect with my clients and teammates. The one-woman-show marketing director role I once had directly before coming to Strategic made me very resourceful, which is a powerful trait to have in an industry that continues to change.

How would you describe your working style?

I plan as much as I can knowing that the most carefully laid plans will still need a back-up. 

Any company run or founded by Women that you would like to have as a client?

Orangetheory Fitness! Hit me up! We’ve got expertise in franchise marketing and we’re ready to help each of your locations succeed.

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  • Published in Marketing Strategy, Women of Strategic Marketing
2 Comments

The Women of Strategic Marketing – Mary Murphy

Friday, 08 March 2019 by Strategic Marketing
Mary Murphy - Vice President & Founder of Strategic Marketing

To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing.  Discover why we are so fortunate to have such an amazing group of women as part of our advertising agency.

Vice President and Founder Mary Murphy grew up in Texas and worked her way up in the radio business before founding Strategic Marketing in 1992 with her husband Terry Murphy.

How did you get to the position you have today? Can you share your professional story?

My first job was when I was in fifth grade. My father was an insurance agent in central Texas, and he paid me 25 cents an hour to clean out boxes and boxes of expired insurance policies in a dusty storeroom over the course of about three weeks.  I worked there through high school and summers, so I learned a lot about insurance. While I was in college, my father bought several radio stations, and I dove right in after graduation. Several years later, he started a bi-weekly newspaper, and I served as assistant editor. I also worked a short time at a small ad agency and worked for one of my cousins in our family’s real estate business. When I moved to Palm Beach County, I landed a position at a radio station here and eventually moved to the corporate office. All of this experience gave me a broad base of knowledge to do what I do today.

How hard was it to get in the job market when you first started?

I was pretty lucky since my dad always had a place for me in his companies, I was able to gain a lot of skills that were in high demand.

Was working in the Advertising and Marketing industry always on your radar?

My degree is a BBA in Management, but I took the required marketing courses as well as some marketing electives, so I was already quite interested in this field before I went to work in radio.

What are some characteristics of a great leader in your perspective?

Vision, the ability to build a great team, and to deeply care about the members of the team. I don’t know who originally said this, but it’s true, “people don’t care about how much you know until they know how much you care.”

Any life lessons that you learned in your career that you believe helped you to make it where you are today?

My father-in-law always said, “The harder you work, the luckier you get.” There were some really crazy times early on when Terry and I were working days, nights and weekends, while also raising a family. Some days, it was complete chaos. But we worked through it, and it’s paid off. When opportunity comes knocking, be ready to open the door!

Do you believe in the power of diversity?

Absolutely. One of the most interesting things about living in South Florida is that almost everyone is from somewhere else–including me–and we all bring unique perspectives, experiences and skill sets to the table. As marketing people, we have to tailor our messaging to diverse groups of people. What resonates with one segment of the population may completely miss the mark with another segment. Having a diverse team at Strategic Marketing helps us to do our best work for our clients.

Do you think that women in leadership make any difference in your organization?

Well, as the Vice President, I like to think so! I hope that our team knows that my door is always open to anyone who wants to pop in with a question or to discuss an issue or even a personal problem. The only stupid question is the one that doesn’t get asked!

In this fast-paced market, people are always trying to do things better, faster and smarter. Can you share how you made a project more efficient and less expensive?

About 10 years ago, we migrated to a new accounting program, which has not only saved us many hours of time and maybe hundreds of cartons of paper, but has allowed us to increase our volume without adding staff. Also, our payment process to vendors is much more efficient than before.

What’s your superpower?

Proofreading…. I often catch mistakes that other people miss.  The superpower I would love to have would be to meet someone and instantly know their story, what their life has been like, what makes them tick, their passions and their challenges. This would be extremely helpful when interviewing candidates for positions at Strategic Marketing!

Any advice for entrepreneurs that want to partner with Strategic Marketing?

Learn from our experience. Over these 27 years we have accumulated a lot of knowledge and have a very good sense about what works and what does not.

How has your career background contributed to your good work at Strategic Marketing today?

Pretty much all of my experience prior to founding Strategic Marketing has funneled into what I do today to some extent.

How would you describe your working style?

Multi-tasking…I can jump from developing a TV script to reviewing financial reports to writing a legal contract to screening resumes and much more in any single day. I prefer to try to focus on one thing at a time, start to finish, but life doesn’t happen that way.  I’m also a night owl, and do a lot of things after dinner when it’s quiet and I can concentrate better. Like right now–it’s 10:52!

Are there any companies run or founded by women that you would like to have as a client?

As a Texas girl, I am very fond of Southern cuisine, and one of my favorite local restaurants is The Regional. I think Lindsay Autry would be a fun client to have.

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  • Published in Marketing Strategy, Strategic Marketing, Women of Strategic Marketing
3 Comments
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It’s What We Do.

CORPORATE OFFICE:
8895 N Military trail, SUite B202
Palm beach gardens, FL 33410

PHONE
561-688-8155

Copyright © 2018 Strategic Marketing - Privacy Policy

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