What is Display Advertising?
Unlike text-based advertising, such as pay-per-click, display advertising is a form of online advertising that relies on images, video and audio in addition to text to communicate a message to target consumers. Our display advertising is aimed at generating conversions, so we work to ensure the creative elements of your ads work together to encourage user engagement and drive qualified traffic.
We serve up contextual advertisements that are positively viewed by users. To enhance the reach of your display ads, our campaigns can be integrated with third party data to capture more targeted prospects, allowing your advertisements to be seen by the right online users. By utilizing behavioral and contextual targeting strategies, you can be assured your ads are displayed only on websites and to prospects relevant to your business’s product or service.
In order to even further optimize display campaigns, we use programmatic buying and real-time bidding to acquire the ad space that is most relevant to your business at the lowest possible price. With our sophisticated but logical display advertising process, you can rest assured that your ads will be in front of highly qualified consumers.
Types of Display Advertising
There are multiple forms of display advertising, each with different features and formats. Strategic Marketing has experience in creating and implementing multiple types of display ads, and we will determine the most effective form of display advertising for your business.
Some of the most common types of display ads include:
- Banner Ads – this form of display advertising presents graphics, text or video within a fixed square or rectangular box that directs traffic to a desired website or landing page
- Rich Media Ads – containing more advanced features than text or banner ads, this type of display ad encourages user engagement through the use of video and audio within a specified ad space
- Interstitial Ads – full-screen pop-up ads that appear when users are navigating between websites or landing pages
- Overlay Ads – pop-up ads that require users to x-out of them before proceeding on the current website, and utilizes a combination of text, video or images to relay a message
What We Offer
Our experienced creative team and media buying specialists ensure that your ads are both engaging and well placed across the web. We will evaluate your business’s goals and values to provide highly qualified leads, encouraging more sales and increased visibility. Contact us today to begin reaching an untapped market of consumers.