Digital Audience Strategy and Corporate Identity Building

Defining your target audience is an important part of increasing conversion rates and deriving the most value from your marketing campaigns. By tailoring your advertisements to reach a particular demographic, based on location, behavior, or other criteria, you can ensure that they are seen by a qualified audience. Having the right digital audience strategy is a crucial component of any marketing campaign. After all, what good is a product or service if it’s unseen by the people most likely to convert? Audience targeting is an effective way to get the most out of your advertising dollars and increase your bottom line.

We can segment you audience by:

Interests

Behavior

Demographics

Interests

Behavior

Demographics

Geographics

Psychographics

Lifestyle

Geographics

Psychographics

Lifestyle

Our clients enjoy a significant return on investment due to the time and effort we put into creating the right digital audience strategy for their businesses. Our marketing strategies are based on prior research and your company’s specific goals. While we pride ourselves on our creativity in deploying these tactics, our focus on segmentation and audience selection is second to none. Over the years, we’ve found that the process of developing the right digital audience strategy is essential to laying the groundwork for a successful campaign. This is why we dedicate our resources to understanding your business, what you offer, and who you serve.

We’re excited to take on your next campaign and put our audience targeting strategies to the test. The staff at Strategic Marketing are trained and equipped to help you achieve your goals and make the most of your budget. To get started, visit our contact page or talk to a marketing specialist today at (561) 688-8155.

"Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing."

“I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing.”

“Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars.”

"Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers."

"We are large, locally owned business in Vero Beach, FL and prior to our grand opening back in September of 2018, we were in dire need of a company that could take us by the hand and help us to properly market our business. Strategic Marketing and their wonderful team of experts were able to do just that and they have been helping us ever since. Our business often requires contact with them outside of normal "business hours" and they have never hesitated to help at any hour. Their willingness to constantly be accessible and get the job done has been a life saver for our business and I would recommend them to anyone seeking that kind of guidance. For us, they have helped with marketing strategies, maneuvering through social media avenues, website design and hosting, graphic design and so much more! If these are areas in your business that you are struggling with and are looking for some direction, calling Strategic Marketing will be a great start!"

"In need of a new corporate name and identity we turned to Strategic Marketing for help and guidance in undertaking this complete make-over. Their team were amazing in creating our new brand, logo, tag line and website. Our new brand and messaging has been a huge success and we consider Strategic Marketing as a very valued business partner. As we expand on a nationwide scale we rely on our trusted partner for ongoing communication strategies and content to penetrate our target markets. Chris, Kendal, John and their entire team are to be commended for their high level of professionalism."

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Corporate Office

2541 METROCENTRE BLVD, SUITE 3
WEST PALM BEACH, FL 33407

Phone

561-688-8155

About

Strategic Marketing is a full-service advertising agency that offers high-quality creative work, superior account service, and performance-driven digital content to our clients across the United States, Canada, and overseas.

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