Branding Strategies and Corporate Identity Building
Branding is a Necessity
Your brand is the way you are perceived by your customers, your vendors and the general public. At the surface level, the first impression of your brand is your logo. It must be recognizable, distinct and memorable. Think about the golden arches of McDonalds, the red concentric circles of Target, and the apple of Apple. These companies have each developed a unique and recognizable corporate identity. You can see their symbols without seeing the company’s name, and know exactly who it is. Developing a distinguishable corporate identity is a crucial task in branding and is one that we are passionate about.
However, the foundation of your brand goes far beyond first impressions. How you run your business and why people should become your customer should also be top of mind when you are defining your corporate identity and developing a branding strategy. You ultimately want your brand’s message to make a positive and lasting impression on your target audience while building trust between your company and your customer base. These intangible features should be the backbone of your branding strategy and are what will make your brand stand out from others. At Strategic Marketing we offer branding services that can combine your logo, tagline and intangible ideas in a way that sets the stage for customer loyalty to your brand.
Whether you are starting from scratch, refining an existing corporate identity or undertaking a complete overhaul, Strategic Marketing has the experience to guide you through this critical process that all too often does not receive the level of attention and expertise it deserves. Contact Strategic Marketing today to learn more about our branding services and find out how you can create or improve your brand identity.