Pay-per-click (PPC) advertising is a common tactic for just about every business, as it is a surefire way to reach the top of the search engine results page. This can increase website traffic, which ideally drives more sales. Oftentimes, Google AdWords, now called Google Ads, is considered the king of PPC advertising. It promotes itself as an easy-to-use, DIY way to break into search engine marketing. While this can be a powerful and effective method for your business, there are some limitations to keep in mind. If not managed properly, your AdWords campaign could turn into a money pit. However, there are other ways to run a successful PPC campaign. Here are a few reasons why AdWords might not be enough for your business.
Although at first glance Google AdWords seems like an intuitive and straightforward tool, it is quite the contrary. AdWords is a game you have to master through experience, testing, and diligence. For those with limited time and small budgets, this isn’t always an option. Failing to select the right keywords and optimize your bids correctly could be a costly mistake.
Potential to Lose Money
Without the tested knowledge and familiarity of Google AdWords, your campaigns could be spending more money than they make. If your PPC ads neglect to meet Google’s evolving guidelines, your quality score will decrease. The lower your quality score, the more you have to pay for the keywords you want. Keyword selection can be a challenging task that requires the proper experience, especially when you’re competing against large companies for particular search terms.
Beware of Google’s Recommendations
It’s good to remember that Google is a business. This means that their goal is to make money off your AdWords campaign and maximize their profits. They’re likely to recommend that you pay more and opt for popular (and expensive) keywords to rank the highest on their results page. These recommendations are good, but you have to be smart about your strategies. This requires testing the results to see what price you actually end up paying per click. You can then adjust your settings based on your business needs, rather than checking the box on everything Google wants.
Requires a Lot of Manpower
While setting up a Google AdWords campaign is easy, setting up a cost-effective campaign is a bit more demanding. The details matter, so setting up everything just right will take time and effort. Not to mention maintaining your campaign is a whole other story. This can include optimizing keywords regularly, analyzing success as measured by your specific parameters and editing ad copy among other tasks. It’s an ongoing process that calls for committed manpower.
SmartClick – a Powerful PPC Solution from Strategic Marketing
Strategic Marketing offers a fully automated pay-per-click platform called SmartClick. This effective tool can manage your paid search campaigns across all major search engines, including Google, Bing and Yahoo. SmartClick can track your campaign’s phone calls, emails, form fills and other web events back to the keywords that generated them. Rather than setting up an AdWords campaign yourself, use SmartClick to maximize profits while saving you time. To learn more about our PPC advertising platform, contact us today by visiting our contact page or calling (561) 688-8155.
Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can be a major issue if your reputation is less than stellar. While negative reviews can sting, they don’t have to prevent your business from reaching its highest potential. With the right reputation management strategy at the helm, you can put the bad reviews in the past and move your business forward. Thanks to social media and countless review sites, word of mouth travels fast. This makes reputation management crucial for growing your business and increasing your customer base. Read on to learn how an effective reputation management strategy can help your business as well as some best practices.
Build Trustworthiness Online
When the rubber meets the road, consumers trust people more than ads. Your online presence can become trusted and credible if customers have encouraging things to say about your business. Managing your reputation properly will keep your record clean by highlighting the positive aspects of your brand. A positive online reputation is powerful enough to establish your business as a dependable leader in its industry.
Enhance SEO Rankings
Not only do online shoppers trust people more than ads, Google and other search engines do as well. Search engines are smart enough to promote the best possible websites on the results page, and take into account what people have to say about your business via reviews and social media sites. A solid reputation management strategy can help to improve search engine optimization (SEO) efforts and result in higher rankings.
A trustworthy business coupled with high visibility in search engine results can lead to an increase in revenue. Purchase decisions may lean in your favor as long as consumers find value and credibility in what you have to offer. Reputation management will improve the chances of someone finding your business and becoming a loyal customer. Growing your customer base will grow your bottom line, so the impact of your online reputation is considerable.
When it comes to managing your online reputation, it’s important to be proactive rather than reactive. If you’re ready to build an effective reputation management strategy, there are several things to consider. Since your business’s reputation speaks volumes to potential customers, make sure that you implement best practices into your approach. We’ve outlined a few important ones here, so keep reading to learn how you can make the most of your online reputation.
Respond To Your Comments – Good and Bad
While responding to positive comments can be an enjoyable task, responding to negative ones is where it gets tricky. Negative reviews can be damaging to the reputation of your business, so make sure to address them. Offering a response in a timely manner and making a genuine effort to right any wrongs can reassure unhappy customers, encouraging them to return to your business. This is also appealing to outsiders who see that you’re a responsive company who cares about their customers.
Generate Plenty of Positive Reviews
Given their value to search engines, you’ll want as many positive reviews as possible. Your review generation tactics should go hand-in-hand with reputation management in order to keep these reviews positive. As mentioned, search engines prioritize websites that have consistent, relevant and unique customer reviews since this type of content is highly useful to consumers. An efficient way to approach review generation is with a platform that automates the customer survey process, generating reviews for your business around the clock.
Stay Attentive to Your Online Reputation
Although this may seem obvious, your online reputation needs to be managed full-time. There are online reputation management tools that makes this a very plausible task for your business. These tools are able to automatically survey the internet, monitoring issues and opportunities that can help your business build trust and credibility. Reputation management services can generate prompt customer feedback, alert your business when negative feedback is posted and allow you to showcase your brand in a positive light.
Powerful Reputation Management with SmartRep – Strategic Marketing
Strategic Marketing is a full-service advertising agency that has a solution for businesses looking to improve their online reputation. Our reputation management platform, SmartRep, allows your business to maximize positive customer feedback and easily handle potentially damaging reviews. Our automated software will publish positive reviews to various review sites and social media pages. This powerful reputation management software makes generating and managing online reviews simple, with an easy-to-use dashboard. To learn more about SmartRep, contact us today by calling (561) 688-8155.
When attempting to build your online presence, local search management is a vital component to consider. At its core, local search management creates a valuable opportunity for businesses to market to local customers and prospects. This is extremely important, particularly if you have a business with a brick-and-mortar store, or one that provides a service in a certain area. Properly managing local search ensures that your business is discovered online by local users searching for your goods and services. These also include searches with certain geo-qualifiers, such as city, state, zip code and even “near me” searches, where Google detects the geo-location of the person and delivers search results from that area. Read on to learn how local search management can impact your business as well as some best practices.
Rank Higher in Search Engine Results
Search engines, such as Google, Yahoo and Bing, only generate local results that are relevant to the desired search term and geographic vicinity. Hence, if your business’s local information isn’t present, search engines will overlook your business and move on to ones that effectively manage their local search optimization. By updating your business information and distributing it to third party directories, search engines will reward this behavior by ranking you higher on the results page.
Gain Qualified Leads
A large majority of people who perform local searches end up visiting the business location on the exact same day, ready to make a purchase decision. Local search management provides potential customers the power to take this action and in turn provides your business with a qualified lead to convert. If your business deals with face-to-face transactions, you’re losing a notable number of qualified leads by not properly listing your business information in local results.
Capture Mobile Users
With the growth of mobile search, people are searching for a business at the exact moment they need it. This makes local search management even more important since you’ll want to capture mobile users who are near your location and interested in your services. Being present in map listings is huge for attracting mobile traffic, allowing you to lead users right to your business as soon as your offerings enter their mind.
To thrive in local search management, there are few things that you should keep in mind. This is for location-based searches, so your business’s address should be updated in online directories so it will show up when a customer performs a local search. You’ll also want to improve your on-page and off-page search engine optimization, focusing on local results. If you’re new to local search management, here are a few best practices that can give you a head start.
Optimize Meta Data
When creating content and landing pages for your website, optimizing URLs, title tags, headers, meta descriptions and even the content itself will enhance your visibility in local search results. When your business produces a piece of content, optimizing it for search engines by using geo-targeted keywords in the URL, title, header, meta description and body will increase your chances of local users finding your business.
Add Location Pages
Creating updated location pages for your business will also improve your chance of ranking for location-based searches. Location pages supply viewers with important business information including addresses, store hours, promotions, testimonials and other geo-targeted data. Adding a Google Map listing to each location will also contribute to your chances of ranking high on the results page. If you have a single location for your business, search engines will appreciate a locally descriptive About Us page.
Use Consistent NAPs
Your client’s NAP (name, address and phone number) is a very important element of local search management, but it is rendered useless if the information is not precise. In order to see improvements in local search results, your NAP information should be consistent and up to date. Business names, addresses and phone numbers can change over time, so your online listings will need to be updated on a regular basis. This will help to increase local rankings on the search engine results page and ensure customers have the correct information.
Automate Your Local Search Management with Strategic Marketing
Local search management requires time and attention, especially when managing your business’s information across hundreds or even thousands of directories and websites. Strategic Marketing offers a cost-effective and time-saving solution for managing your local search optimization. SmartList is a local search management tool that makes your business visible in crucial times when prospective customers are actively searching in your area. SmartList manages your business’s information across thousands of publishers, including search engines, third-party directories, maps, consumer review sites and even GPS systems. To learn more about SmartList, contact us today by visiting our contact page or calling (561) 688-8155.