Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a large role in the effectiveness of integrated marketing campaigns, as well. Not only is PR a valuable resource for businesses looking to gain publicity, but it is especially useful for marketing new businesses or ones with tight budgets because of its cost-effectiveness. If you’re looking to get the most out of your marketing dollars, consider incorporating these public relations strategies into your future campaigns.
Endorsements for Brand Reputation
Public relations plays a significant role in shaping the reputation of your brand, which is a crucial part of your overall marketing strategy. One of the main factors determining consumer purchase decisions is credibility, and endorsements such as positive customer reviews are key to giving prospective customers the confidence to buy your product or service. Collaborating with industry professionals and gaining positive press coverage are just a couple of ways to use endorsements for marketing your business. Not only will this help you gain exposure and increase your customer base, but your brand will also grow to be seen an authority in its respective industry.
Press Releases for SEO and Content Marketing
When you think of PR strategies, press releases are probably one of the first things that come to mind. Even though the reason for drafting a press release has not changed, such as announcing an event, a major milestone or the development of a new product, the way press releases are distributed has changed and evolved. In today’s internet-driven marketplace, content needs to be created with search engines in mind, which includes press releases and similar publications. Search engine optimization (SEO) is one of the most important marketing tactics for businesses today and is also one of the most cost-effective. When writing press releases, be sure to optimize them with keyword-rich phrases, internal and external links when relevant, appropriate headings and content structure, such as meta titles and descriptions, and embed social links for easy sharing on social media. All of these factor into the ranking of search engine results and can have a positive impact on your overall SEO strategy.
Shape Public Opinion with Social Media
Shaping public opinion is one of the founding principles of public relations and accomplishing this task has become drastically easier thanks to social media marketing. Social media allows businesses to stay connected with media outlets and industry influencers, which can make the process of gaining publicity and delivering specific messaging easier. However, there is more to social media that businesses can also leverage for marketing purposes. Consumers today expect businesses to have a strong and continuous social media presence. In many cases, prospective customers may use social media to find specific business information or gain a better understanding of your brand’s history, identity and goals. Sharing relevant posts, customer reviews and regularly engaging with followers can help shape how consumers and the public see your brand. Additionally, social media allows you to share news and messages with your audience instantly, which is beneficial when it comes to crisis management and other PR-related factors.
Expert Public Relations and Marketing Integration
Strategic Marketing has been in business for over 25 years, and in that time, we’ve been crafting expert PR campaigns with the marketing goals in mind. As a full-service marketing and advertising agency, we utilize both traditional and digital tools and concepts to ensure fast, effective and constructive publicity for your brand. Our innovative strategies give the public a positive impression of your business or organization while contributing to long-term goals and objectives. To learn more about how we can boost your marketing campaign, public relations campaign or both, contact us today by calling (561) 688-8155 or filling out the form on our contact page.
Strategies for a Product Launch that Resonates
When preparing for a new service or product launch, there are a number of technical things you’ll need to plan for in order to make it happen. Perfect timing and crafting creative advertising pieces are all necessary things to consider. However, making sure your new product or service resonates with your target audience takes a little more thought and effort. Below are some tips on how to make your next product launch successful and memorable.
Create a Buzz Early On
You don’t want to wait until right before your product launch to start talking about it. Build up the anticipation and get people talking about your new product or service long before it is launched. Many well-known businesses turn to news outlets, bloggers and other thought leaders months before a product launch happens. Not only will this get people talking about your product, but it simultaneously grows your brand’s following, which can help increase brand awareness and recognition in the future.
Focus More on People than the Product
Of course you are excited about your new product and want to share its features with the rest of the world, but there is a certain way to do it if you want your product to really appeal to your audience. Rather than focusing on the product itself, place an emphasis on how it benefits people. In other words, don’t just state what your new product does, but explain how it fits into the lives of your target audience. Emphasize how your product solves problems for consumers or how it can improve their lives and make day-to-day tasks easier. Use this strategy any time you talk about your new product, and you will appeal to consumers as a more trust-worthy brand that has a genuine interest in improving the lives of your customers.
Keep Some Secrets
When it comes to the specifics of your new product, don’t share too much information before you actually launch your product. You want to keep some of the details to yourself to draw out the suspense and build up the hype with your target audience. If you share everything about your new product before the launch, what will entice people to pay attention on the big day? A little mystery is key to keeping your audience engaged and interested in your highly-anticipated new product.
Plan a Press-Worthy Event
If you’ve taken the time to consult with the media early on as mentioned above, then you’ve already done most of the work for getting press at your event. If it isn’t in your budget to have outside media representatives make an appearance, you can still create your own press by having one of your own staff members be responsible for photographing the event and compiling videos that can be shared on social media, posted to your website or submitted to local media outlets to share your new product. Anything that expands your reach will help boost awareness, which will be beneficial in the long run.
Always Keep Your Brand in Mind
When it comes down to it, your launch is a reflection of your brand. You want the entire process to be organized, well thought out and reflect your brand’s most valued objectives. Strategically plan out what information you are going to release when leading up to your launch, and keep every detail in mind when planning events so guests are given a memorable experience that they will associate with your business. As important as it is to plan out the time leading up to the launch, you also want to make sure it contributes to brand recognition and helps to grow your following long after the event.
Get Help from Experts at Strategic Marketing
Planning a product launch takes a lot of time and attention, and not every business has the resources and availability to plan the entire event on their own. Don’t be afraid to get help from experts who can strategically position your new product so it is in line with your brand and intrigues your target audience. Strategic Marketing is a full-service agency that has over 25 years of experience in traditional and digital marketing and advertising, and we can help make sure your product launch is a success. To learn more, contact us today by calling (561) 688-8155 or visiting our contact page.