Five Benefits of Customer Databases
Knowing your customer base is a crucial component of a successful business. A customer database is a collection of information about all the customers that have made a purchase fro
Gillette Commercial – The Controversy of Men’s Behavior and Masculinity
Trending for a Reason: Gillette Goes Viral If you haven’t seen Gillette’s newest commercial “The Best Men Can Be” then you are missing Gillette’s view new take on male ro
When to Consider a New Branding Strategy | Strategic Marketing
Rebranding is can be a common business move for companies both big and small. There are several reasons why a company might consider a new branding strategy, whether it’s to shif
The Benefits of Choosing a Full-Service Advertising Agency
A full-service advertising agency can provide your business with an entire range of marketing tools and resources. Rather than going it alone, many businesses partner with an agenc
Tips for Optimizing PPC Advertising Campaigns
Pay-per-click (PPC) advertising is an effective way to bring qualified traffic to your website. If you want your target audience to find your business and convert into customers as
Improve Summer Sales with Outdoor Advertising
Although digital advertising has gone mainstream, traditional outdoor advertising can still have a strong influence on your target audience. With all of the summer activities that
Overcoming Advertising Depression
In the late 1920s there were two dominant players in the packaged cereal market – Kellogg and Post. While Post cut its advertising expenditure, Kellogg doubled theirs, aggressive
