Creative Ways to Use Graphic Design in Marketing

Graphic design can play a significant role in the overall effectiveness of your marketing campaigns. Appealing visual content allows your brand to connect with prospective customers quickly and keep them engaged for longer periods of time. Whether your business has its own design department in house or you utilize an agency, you want your designs to not only accompany all of your marketing efforts, but also be creative enough that they make your brand stand out from the competition. Below are some creative ways to use graphic design to boost your marketing campaigns.

In Content

If you want to increase your page or blog views and boost engagement in your content, incorporate a fair amount of rich media into your posts. Aesthetically appealing blog articles with custom graphics could increase traffic to your website, either through increased social media engagement or improved search engine optimization (SEO) rankings. Utilizing graphic design to enhance your content can also increase the time users spend on your website, which may result in more people contacting your business. Consider supplementing your content marketing strategy with infographics, as well. This is a great way to repurpose old content and present new content in an engaging and unique way, all through the use of images and design as opposed to written material.

On Your Website

Getting people to your website is important, but making sure they stay there is another obstacle. Your website is a key component of all of your marketing efforts, so you want to make sure it gives users a positive impression of your business and is appealing enough to keep them engaged. A creative way to do this is through scalable vector graphics (SVGs). SVGs allow you to optimize the user’s experience without slowing down your website, which is crucial for ranking high in the search results. Some examples of incorporating this design element into your website include 3D product illustrations, interactive tours and animations that appear as users scroll through your website.

For Branding

Now that searches are done predominantly on mobile devices, you want to make sure your marketing efforts are mobile-compliant. You may have already made sure your website is optimized for mobile search and that your landing pages and content are also mobile-friendly, but what about the more technical aspects of your brand? For example, many big brands are creating “responsive” logos by simplifying them so they are easy to identify and capture on small screens. To do this, you don’t necessarily have to create an entirely new logo, and you shouldn’t do so unless you’re already in the process of rebranding. Simply making your logo smaller by using fewer design elements is one way to ensure your entire brand is optimized for mobile through the use of graphic design. This strategy helps keep your branding consistent while users are provided optimal search experiences across all devices.

Let Strategic Marketing Design Memorable Campaigns

Strategic Marketing is well-versed in graphic design and how it pertains to every aspect of your marketing and advertising efforts. As a full-service advertising and marketing agency, we take a creative approach that focuses on your brand as a whole, not just a single campaign or advertising platform. We create designs and solutions that give your brand a consistent image across traditional and digital platforms, making your brand recognizable and memorable. If you’re ready to stand out from the competition, give us a call today at (561) 688-8155, or fill out the form on our contact page.

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