If you haven’t started using video marketing as a consistent component of your campaigns, then you are likely behind your competitors. Thanks in large part to social media, video content consumption has been on the rise for several years and is now crucial to your paid campaigns. Not just ANY video either. Marketers, business owners and entrepreneurs are looking for new ways to engage their viewing audience with a variety of video tactics and are developing content that is tailor-made for their specific audience. Paired with a streamlined follow-up strategy, video is guiding customers right into the sales funnel and having a big impact on businesses’ return on investment (ROI).
An agency like Strategic Marketing will help you to finetune your video marketing strategy, backend logistics and creative development to make sure you are getting the best results from your content. Below are some things to consider when developing your video marketing strategy.
Creating Video Content
From interviews and explanation videos to webinars and entertainment, if you can think it – you can make it. Make one of every style if you want! Your video content should showcase your brand while being relevant to the viewer. The more you cater to your ideal audiences’ interests and needs, the more success you will find with your video strategy. Make sure to opt for “suitable” instead of “salesy.” Be mindful that your video brings something of value to the customer and is not just about your product or service. There is a time and place for every kind of video. From shaky behind-the-scenes clips to professionally shot drone footage, it’s about what you are evoking with your content. Here are some tips to get you started:
- Develop a library of clips that you can reuse and reorganize to keep your content fresh.
- Work with a professional to shoot quality footage worthy of your brand name.
- Tell a story – not a sales pitch.
- Choose the best thumbnail. This is the first thing people will see prior to ever clicking your video.
- Stay relevant and relatable to your ideal audience.
- Use people (if applicable). A smiling face can be the connection between the buyer and your product.
- Use “supers” to support your audio since many watch videos with the sound off.
- Research budget-friendly video software. You may be able to start with some simple clips.
- Above all, invest in your content as it will be inextricably tied to your brand identity.
Video Marketing Platforms
Not sure where to put up your new video marketing footage? Luckily, pretty much every platform offering advertising is set up for video. Facebook, Instagram, YouTube, and many others are beefing up their ad formats to include a variety of ways you can present your content. This is where it gets tricky. Each type of format is going to come with different costs, audiences, and responses. Campaigns have a myriad of targeting parameters and audience segments, which is great – if you know how to use it. Products and services are unique for each business and results can differ depending upon each variable. This is where working with a company like Strategic Marketing can help you to keep your campaigns straight, on budget and optimized for performance. An agency partner can help you to realize your campaign goals with a flawless execution.
If you don’t plan on using video in your paid campaigns, then posting video organically can generate some traffic as well. Post the video to your business Facebook page or YouTube channel and share the links in places where your customers would find it. Most of all, make sure you are leveraging video on your website where people can engage with your product right on the page.
Driving Leads Through Video Marketing
Success begins once you can translate your video views into revenue! By using targeted messaging and strong calls-to-action in your content, you can drive people to your website, product page, or sales funnel. The easier you can make the transition from video to sale for the viewer, the more results you can generate. For example, it is more likely for a viewer to hit a button under the video to navigate to your site than it is for them to type in your full URL into the search bar to find your product. Creating a frictionless sales funnel will help you to convert more people, faster. Make sure you are driving leads to precise pages relevant to what they watched and provide a clear path for them to follow. Busy pages full of links or pages that do not load are bound for failure! If you think you can improve, Strategic Marketing can help you develop clean sales funnels that maximize your ROI.
Have a common thread across all of your marketing efforts. Simple branding elements can help you stay on track while creating your content. Make sure you stay within your color schemes, add your logo and stay consistent with your story. From there, the more places you put your video marketing content, the more chances it will be seen. And seen again. And seen some more. For example, tying video into your email campaigns can boost your open rates by 19%. Just add “video” to your subject line! By nature, marrying the different tactics increases the frequency a customer sees your ad while also cultivating a sense of brand consistency – an element perfected by the high-end brands with padded marketing budgets. Try your content across all of your marketing efforts. After the initial launch, you can see which platforms yielded the best results and you can finetune your strategy from there. Don’t be afraid to switch creative if it is not resonating with your audience the way you imagined!
Apart from creating your videos, the most important part you will need to do is monitor the performance of your new assets. The results you see from your content will tell you what to do next. Perhaps you need to switch creative, put your video on a different platform or maybe toggle some campaign settings to adjust who sees your ad. Robust reporting and thorough monitoring will help you to optimize your campaign to reach the highest ROI possible from your video marketing efforts. However, just tracking the campaign is a full-time job and you have a business to run! Working with a partner like Strategic Marketing can ensure that every aspect of your video marketing campaigns is being tracked and reported back to you with the appropriate suggestions for improvement.
Video marketing to online shoppers is perhaps your best chance to capture the attention of your audience. Although there are simple tactics you can incorporate into your marketing routine, your best bet would be to work with an agency partner who can help you develop your video marketing campaign from concept and creative to monitoring and reporting. Strategic Marketing has the technology, experience, and creative eye needed to help your business boost ROI through robust video marketing strategies. Get started with a free evaluation by filling out the form below.
A full-service advertising agency can provide your business with an entire range of marketing tools and resources. Rather than going it alone, many businesses partner with an agency in order to improve the planning and execution of their marketing strategy. Effective advertising requires a holistic approach, one which exploits many forms of promotional activity to maximize the connection with the target audience. Choosing a full-service agency to help facilitate this approach will make your life easier while producing measurable results. Here are several important benefits that an advertising agency has to offer your business.
A full-service advertising agency typically employs with specialists in a variety of marketing mediums and practices. The experts employed by these agencies are those whose careers are invested in the art and science advertising. This means that you’ll be working with a team that has experience tackling many different campaigns with clients across a variety of industries. Agencies with creative and media departments use their knowledge and experience to develop campaigns that produce results and increase the efficiency of your marketing.
If you’re running a business, then you know the importance of time management. Sometimes we wish there were more hours in the day to focus on every aspect of our company. Hiring a full-service advertising agency can ensure that your team allocates enough time toward their primary functions. Leaving the marketing and ad campaigns to a dedicated agency, frees up more time to focus on your customers and the strategy of your business.
Use Your Advertising Budget Effectively
Are you making the most of your advertising budget? Since advertising agencies typically work with all different kinds of budgets, they can offer sound advice regarding your allocations. They can help you maximize your results while delivering optimal return on investment. Marketing agencies will choose the right metrics to measure your campaign’s success and use your advertising dollars most effectively.
Long-Term Strategic Partnership
Full-service advertising agencies provide just that, a service. As opposed to being just another supplier, agencies gain a better understanding of the markets you operate in, your products and service offerings, as well as your workflow methods, strategies, and preferences. This means that you can build a long-term partnership with an agency that understands your business along with the challenges you face.
Full-Service Advertising Agency in South Florida – Strategic Marketing
Strategic Marketing is a full-service advertising agency in South Florida, offering over 25 years of experience. We’ve delivered results to clients with a variety of different advertising and marketing strategies, both digital and traditional, across a number of industries. We have solutions for any point of your brand’s life cycle that can be custom tailored to meet your business’s individual needs. To learn more about how we can help your business, contact us today by calling (561) 688-8155 or visiting our contact page.
Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can be a major issue if your reputation is less than stellar. While negative reviews can sting, they don’t have to prevent your business from reaching its highest potential. With the right reputation management strategy at the helm, you can put the bad reviews in the past and move your business forward. Thanks to social media and countless review sites, word of mouth travels fast. This makes reputation management crucial for growing your business and increasing your customer base. Read on to learn how an effective reputation management strategy can help your business as well as some best practices.
Build Trustworthiness Online
When the rubber meets the road, consumers trust people more than ads. Your online presence can become trusted and credible if customers have encouraging things to say about your business. Managing your reputation properly will keep your record clean by highlighting the positive aspects of your brand. A positive online reputation is powerful enough to establish your business as a dependable leader in its industry.
Enhance SEO Rankings
Not only do online shoppers trust people more than ads, Google and other search engines do as well. Search engines are smart enough to promote the best possible websites on the results page, and take into account what people have to say about your business via reviews and social media sites. A solid reputation management strategy can help to improve search engine optimization (SEO) efforts and result in higher rankings.
A trustworthy business coupled with high visibility in search engine results can lead to an increase in revenue. Purchase decisions may lean in your favor as long as consumers find value and credibility in what you have to offer. Reputation management will improve the chances of someone finding your business and becoming a loyal customer. Growing your customer base will grow your bottom line, so the impact of your online reputation is considerable.
When it comes to managing your online reputation, it’s important to be proactive rather than reactive. If you’re ready to build an effective reputation management strategy, there are several things to consider. Since your business’s reputation speaks volumes to potential customers, make sure that you implement best practices into your approach. We’ve outlined a few important ones here, so keep reading to learn how you can make the most of your online reputation.
Respond To Your Comments – Good and Bad
While responding to positive comments can be an enjoyable task, responding to negative ones is where it gets tricky. Negative reviews can be damaging to the reputation of your business, so make sure to address them. Offering a response in a timely manner and making a genuine effort to right any wrongs can reassure unhappy customers, encouraging them to return to your business. This is also appealing to outsiders who see that you’re a responsive company who cares about their customers.
Generate Plenty of Positive Reviews
Given their value to search engines, you’ll want as many positive reviews as possible. Your review generation tactics should go hand-in-hand with reputation management in order to keep these reviews positive. As mentioned, search engines prioritize websites that have consistent, relevant and unique customer reviews since this type of content is highly useful to consumers. An efficient way to approach review generation is with a platform that automates the customer survey process, generating reviews for your business around the clock.
Stay Attentive to Your Online Reputation
Although this may seem obvious, your online reputation needs to be managed full-time. There are online reputation management tools that makes this a very plausible task for your business. These tools are able to automatically survey the internet, monitoring issues and opportunities that can help your business build trust and credibility. Reputation management services can generate prompt customer feedback, alert your business when negative feedback is posted and allow you to showcase your brand in a positive light.
Powerful Reputation Management with SmartRep – Strategic Marketing
Strategic Marketing is a full-service advertising agency that has a solution for businesses looking to improve their online reputation. Our reputation management platform, SmartRep, allows your business to maximize positive customer feedback and easily handle potentially damaging reviews. Our automated software will publish positive reviews to various review sites and social media pages. This powerful reputation management software makes generating and managing online reviews simple, with an easy-to-use dashboard. To learn more about SmartRep, contact us today by calling (561) 688-8155.