How Video Production Can Be a Versatile Marketing Tool
Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies you may alrea
Creative Ways to Use Graphic Design in Marketing
Graphic design can play a significant role in the overall effectiveness of your marketing campaigns. Appealing visual content allows your brand to connect with prospective customer
Public Relations Strategies that Can Boost Marketing
Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a large role in the effectiveness of integrated marketin
How to Make Your Product Launch Memorable
Strategies for a Product Launch that Resonates When preparing for a new service or product launch, there are a number of technical things you’ll need to plan for in order to make
Radio Advertising 101 Part II
Radio ratings are determined through the very inexact science that is ruled by the god of ratings – Arbitron. Arbitron wields immense powers in radio land, can make or break
Product Placement
Last week’s blog featured movies about advertising. This week we’ll explore advertising in movies also known as product placement or embedded advertising.
Advertising as Entertainment
This week we will explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver screen. These are my favorites: 1) Crazy Peo
Walking Advertisements
Walking Advertisements Advertising comes at us in a variety of forms. We can see and hear ads over a wide range of formats: print, radio, TV, mobile and stationary billboards, inte
Jingle Sells
Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I d
Overcoming Advertising Depression
In the late 1920s there were two dominant players in the packaged cereal market – Kellogg and Post. While Post cut its advertising expenditure, Kellogg doubled theirs, aggressive
