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March 26, 2018

How Video Production Can Be a Versatile Marketing Tool

Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies you may alrea

AdvertisingStrategic Marketing
March 19, 2018

Creative Ways to Use Graphic Design in Marketing

Graphic design can play a significant role in the overall effectiveness of your marketing campaigns. Appealing visual content allows your brand to connect with prospective customer

AdvertisingMarketing Strategy
March 12, 2018

Public Relations Strategies that Can Boost Marketing

Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a large role in the effectiveness of integrated marketin

AdvertisingClassic AdvertisingStrategic Marketing
February 5, 2018

How to Make Your Product Launch Memorable

Strategies for a Product Launch that Resonates When preparing for a new service or product launch, there are a number of technical things you’ll need to plan for in order to make

AdvertisingStrategic Marketing
January 10, 2011

Radio Advertising 101 Part II

Radio ratings are determined through the very inexact science that is ruled by the god of ratings – Arbitron. Arbitron wields immense powers in radio land, can make or break

AdvertisingRadio AdvertisingStrategic MarketingWest Palm Beach Advertising Agencies
ad agencies in South FloridaAdvertising AgenciesRadio 101Radio Advertising
August 20, 2010

Product Placement

Last week’s blog featured movies about advertising. This week we’ll explore advertising in movies also known as product placement or embedded advertising.

AdvertisingStrategic MarketingWest Palm Beach Advertising Agencies
AdvertisingWest Palm Beach Advertising Agencies
August 13, 2010

Advertising as Entertainment

This week we will explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver screen. These are my favorites: 1) Crazy Peo

AdvertisingFunny AdvertisementsStrategic Marketing
August 6, 2010

Walking Advertisements

Walking Advertisements Advertising comes at us in a variety of forms. We can see and hear ads over a wide range of formats: print, radio, TV, mobile and stationary billboards, inte

AdvertisingFunny AdvertisementsStrategic MarketingWest Palm Beach Advertising Agencies
Going Out Of Business
August 2, 2010

Jingle Sells

Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I d

AdvertisingClassic AdvertisingFunny AdvertisementsStrategic Marketing
Jinglesold commercialsRadio Advertising
July 23, 2010

Overcoming Advertising Depression

In the late 1920s there were two dominant players in the packaged cereal market – Kellogg and Post. While Post cut its advertising expenditure, Kellogg doubled theirs, aggressive

AdvertisingStrategic MarketingWest Palm Beach Advertising Agencies
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"Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing."
Lou MoranoCapitol Carpet & Tile and Window Fashions
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Bill WilmotRadio and Television Executive
“Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars.”
Christine MarionDirector of Marketing & Retail Operations – United Franchise Group
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