How Video Production Can Be a Versatile Marketing Tool

Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies you may already be employing. Whether it’s search engine optimization and content marketing, social media marketing, email marketing or any of the other marketing strategies out there, videos can be beneficial to your campaign and help to increase your return on investment. Here are some instances of how you could use videos in new and existing content:

  • Product or service demos
  • Training and how-to videos
  • Customer testimonials
  • Repurpose written blogs
  • DIY and instructional videos

Boost SEO

One of the most important marketing strategies for many businesses to utilize is search engine optimization (SEO). SEO can be a cost-effective way to boost your brand’s online visibility and get customers to find you when they’re searching the web. Video has consistently been a factor in SEO, but it will be even more essential in 2018. Recent studies have shown that Google is placing more emphasis on video content by increasing the number of videos that appear in search engine results pages (SERPs), on both mobile and desktop devices.

One way that Google shows video in the SERPs is through the video carousel that appears at the top of the page, which is most prevalent on mobile devices. Since Google is shifting to favor mobile-friendly content and websites over others, factoring video production into your SEO strategy could provide the extra boost in SEO you need to increase your organic ranking. Just remember to optimize your content and website pages to be mobile friendly.

Another tactic for establishing a dominant presence in the SERPs is to utilize rich snippets. Rich snippets are search results that show more information aside from just a title and description, such as an image or video thumbnail. According to Moz, rich snippets will have a significant impact on how search engines will rank results in 2018. Whenever possible, incorporate schema markup into the code on certain pages of your website that contain videos, and the more the better. This will tell search engines what your content means, allowing them to return more informative and visually-appealing search results to users. All in all, video production can provide a substantial increase in user engagement, page visits, site retention and be valuable to your overall SEO and content marketing strategy.

Grow Social Engagement

Your business should have a strong social media presence to connect with your target audience, and video production is a great way to increase engagement and generate more followers on your social platforms. Studies have shown that users are drawn to video more than other forms of content. When consumers are on social media, they expect to see more entertaining and personalized content, compared to more traditional marketing channels that speak to a wider audience. Because of their popularity, social media platforms are changing the way users consume video by making it a dominant feature within the landscape of many platforms.

Facebook and Instagram, for example, have a feature that enables you to stream live video while simultaneously interacting and chatting with other viewers. Utilizing this feature as a business allows you to seamlessly connect with your target audience and retain their attention, which can be difficult to accomplish in today’s fast-paced society. YouTube has also taken advantage of the live video feature and has redesigned its mobile app to be more accommodating to live streaming. There are also added features, such as location tags and live chat replay, that make it easier to connect with those in your community. Twitter, a social media platform often used for news-related content, drives engagement through the use of native videos. Informative video content, such as brand announcements, promotional messages and educational videos, are great for sharing on your company’s Twitter page and will engage more of your followers.

Whichever platform you choose to post video content to, remember to make it optimized for mobile viewing, as the majority of videos shared on social media are done so on mobile devices. This article from Inc.com provides valuable insight and a breakdown on the best ways to use video on each social media platform. Overall, utilizing video production in your social media marketing efforts can maximize your reach, increase your brand’s following and ultimately, provide a higher return on investment (ROI).

Why Video Production is important

Whatever type of marketing campaigns you are currently running, whether it’s SEO, social media marketing or content marketing, video production can help you win the attention of your target audience while increasing overall brand awareness and recognition. Incorporating videos into other marketing strategies, such as email marketing, can also have a positive impact on campaign performance and ROI. Producing quality videos for marketing purposes can help you reach more consumers and increase web traffic and conversions.

Strategic Marketing knows the importance of video marketing and production, and as a full-service advertising and marketing agency, we have the capabilities to make it work in synergy with existing marketing strategies. To learn more about how your business can benefit from video marketing and production, contact us today by calling (561) 688-8155.

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Creative Ways to Use Graphic Design in Marketing

Graphic design can play a significant role in the overall effectiveness of your marketing campaigns. Appealing visual content allows your brand to connect with prospective customers quickly and keep them engaged for longer periods of time. Whether your business has its own design department in house or you utilize an agency, you want your designs to not only accompany all of your marketing efforts, but also be creative enough that they make your brand stand out from the competition. Below are some creative ways to use graphic design to boost your marketing campaigns.

In Content

If you want to increase your page or blog views and boost engagement in your content, incorporate a fair amount of rich media into your posts. Aesthetically appealing blog articles with custom graphics could increase traffic to your website, either through increased social media engagement or improved search engine optimization (SEO) rankings. Utilizing graphic design to enhance your content can also increase the time users spend on your website, which may result in more people contacting your business. Consider supplementing your content marketing strategy with infographics, as well. This is a great way to repurpose old content and present new content in an engaging and unique way, all through the use of images and design as opposed to written material.

On Your Website

Getting people to your website is important, but making sure they stay there is another obstacle. Your website is a key component of all of your marketing efforts, so you want to make sure it gives users a positive impression of your business and is appealing enough to keep them engaged. A creative way to do this is through scalable vector graphics (SVGs). SVGs allow you to optimize the user’s experience without slowing down your website, which is crucial for ranking high in the search results. Some examples of incorporating this design element into your website include 3D product illustrations, interactive tours and animations that appear as users scroll through your website.

For Branding

Now that searches are done predominantly on mobile devices, you want to make sure your marketing efforts are mobile-compliant. You may have already made sure your website is optimized for mobile search and that your landing pages and content are also mobile-friendly, but what about the more technical aspects of your brand? For example, many big brands are creating “responsive” logos by simplifying them so they are easy to identify and capture on small screens. To do this, you don’t necessarily have to create an entirely new logo, and you shouldn’t do so unless you’re already in the process of rebranding. Simply making your logo smaller by using fewer design elements is one way to ensure your entire brand is optimized for mobile through the use of graphic design. This strategy helps keep your branding consistent while users are provided optimal search experiences across all devices.

Let Strategic Marketing Design Memorable Campaigns

Strategic Marketing is well-versed in graphic design and how it pertains to every aspect of your marketing and advertising efforts. As a full-service advertising and marketing agency, we take a creative approach that focuses on your brand as a whole, not just a single campaign or advertising platform. We create designs and solutions that give your brand a consistent image across traditional and digital platforms, making your brand recognizable and memorable. If you’re ready to stand out from the competition, give us a call today at (561) 688-8155, or fill out the form on our contact page.

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Public Relations Strategies that Can Boost Marketing

Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a large role in the effectiveness of integrated marketing campaigns, as well. Not only is PR a valuable resource for businesses looking to gain publicity, but it is especially useful for marketing new businesses or ones with tight budgets because of its cost-effectiveness. If you’re looking to get the most out of your marketing dollars, consider incorporating these public relations strategies into your future campaigns.

Endorsements for Brand Reputation

Public relations plays a significant role in shaping the reputation of your brand, which is a crucial part of your overall marketing strategy. One of the main factors determining consumer purchase decisions is credibility, and endorsements such as positive customer reviews are key to giving prospective customers the confidence to buy your product or service. Collaborating with industry professionals and gaining positive press coverage are just a couple of ways to use endorsements for marketing your business. Not only will this help you gain exposure and increase your customer base, but your brand will also grow to be seen an authority in its respective industry.

Press Releases for SEO and Content Marketing

When you think of PR strategies, press releases are probably one of the first things that come to mind. Even though the reason for drafting a press release has not changed, such as announcing an event, a major milestone or the development of a new product, the way press releases are distributed has changed and evolved. In today’s internet-driven marketplace, content needs to be created with search engines in mind, which includes press releases and similar publications. Search engine optimization (SEO) is one of the most important marketing tactics for businesses today and is also one of the most cost-effective. When writing press releases, be sure to optimize them with keyword-rich phrases, internal and external links when relevant, appropriate headings and content structure, such as meta titles and descriptions, and embed social links for easy sharing on social media. All of these factor into the ranking of search engine results and can have a positive impact on your overall SEO strategy.

Shape Public Opinion with Social Media

Shaping public opinion is one of the founding principles of public relations and accomplishing this task has become drastically easier thanks to social media marketing. Social media allows businesses to stay connected with media outlets and industry influencers, which can make the process of gaining publicity and delivering specific messaging easier. However, there is more to social media that businesses can also leverage for marketing purposes. Consumers today expect businesses to have a strong and continuous social media presence. In many cases, prospective customers may use social media to find specific business information or gain a better understanding of your brand’s history, identity and goals. Sharing relevant posts, customer reviews and regularly engaging with followers can help shape how consumers and the public see your brand. Additionally, social media allows you to share news and messages with your audience instantly, which is beneficial when it comes to crisis management and other PR-related factors.

Expert Public Relations and Marketing Integration

Strategic Marketing has been in business for over 25 years, and in that time, we’ve been crafting expert PR campaigns with the marketing goals in mind. As a full-service marketing and advertising agency, we utilize both traditional and digital tools and concepts to ensure fast, effective and constructive publicity for your brand. Our innovative strategies give the public a positive impression of your business or organization while contributing to long-term goals and objectives. To learn more about how we can boost your marketing campaign, public relations campaign or both, contact us today by calling (561) 688-8155 or filling out the form on our contact page.

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