How Video Production Can Be a Versatile Marketing Tool
Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies you may already be employing. Whether it’s search engine optimization and content marketing, social media marketing, email marketing or any of the other marketing strategies out there, videos can be beneficial to your campaign and help to increase your return on investment. Here are some instances of how you could use videos in new and existing content:
- Product or service demos
- Training and how-to videos
- Customer testimonials
- Repurpose written blogs
- DIY and instructional videos
Boost SEO
One of the most important marketing strategies for many businesses to utilize is search engine optimization (SEO). SEO can be a cost-effective way to boost your brand’s online visibility and get customers to find you when they’re searching the web. Video has consistently been a factor in SEO, but it will be even more essential in 2018. Recent studies have shown that Google is placing more emphasis on video content by increasing the number of videos that appear in search engine results pages (SERPs), on both mobile and desktop devices.
One way that Google shows video in the SERPs is through the video carousel that appears at the top of the page, which is most prevalent on mobile devices. Since Google is shifting to favor mobile-friendly content and websites over others, factoring video production into your SEO strategy could provide the extra boost in SEO you need to increase your organic ranking. Just remember to optimize your content and website pages to be mobile friendly.
Another tactic for establishing a dominant presence in the SERPs is to utilize rich snippets. Rich snippets are search results that show more information aside from just a title and description, such as an image or video thumbnail. According to Moz, rich snippets will have a significant impact on how search engines will rank results in 2018. Whenever possible, incorporate schema markup into the code on certain pages of your website that contain videos, and the more the better. This will tell search engines what your content means, allowing them to return more informative and visually-appealing search results to users. All in all, video production can provide a substantial increase in user engagement, page visits, site retention and be valuable to your overall SEO and content marketing strategy.
Grow Social Engagement
Your business should have a strong social media presence to connect with your target audience, and video production is a great way to increase engagement and generate more followers on your social platforms. Studies have shown that users are drawn to video more than other forms of content. When consumers are on social media, they expect to see more entertaining and personalized content, compared to more traditional marketing channels that speak to a wider audience. Because of their popularity, social media platforms are changing the way users consume video by making it a dominant feature within the landscape of many platforms.
Facebook and Instagram, for example, have a feature that enables you to stream live video while simultaneously interacting and chatting with other viewers. Utilizing this feature as a business allows you to seamlessly connect with your target audience and retain their attention, which can be difficult to accomplish in today’s fast-paced society. YouTube has also taken advantage of the live video feature and has redesigned its mobile app to be more accommodating to live streaming. There are also added features, such as location tags and live chat replay, that make it easier to connect with those in your community. Twitter, a social media platform often used for news-related content, drives engagement through the use of native videos. Informative video content, such as brand announcements, promotional messages and educational videos, are great for sharing on your company’s Twitter page and will engage more of your followers.
Whichever platform you choose to post video content to, remember to make it optimized for mobile viewing, as the majority of videos shared on social media are done so on mobile devices. This article from Inc.com provides valuable insight and a breakdown on the best ways to use video on each social media platform. Overall, utilizing video production in your social media marketing efforts can maximize your reach, increase your brand’s following and ultimately, provide a higher return on investment (ROI).
Why Video Production is important
Whatever type of marketing campaigns you are currently running, whether it’s SEO, social media marketing or content marketing, video production can help you win the attention of your target audience while increasing overall brand awareness and recognition. Incorporating videos into other marketing strategies, such as email marketing, can also have a positive impact on campaign performance and ROI. Producing quality videos for marketing purposes can help you reach more consumers and increase web traffic and conversions.
Strategic Marketing knows the importance of video marketing and production, and as a full-service advertising and marketing agency, we have the capabilities to make it work in synergy with existing marketing strategies. To learn more about how your business can benefit from video marketing and production, contact us today by calling (561) 688-8155.
- Published in Advertising, Strategic Marketing
Creative Ways to Use Graphic Design in Marketing
Graphic design can play a significant role in the overall effectiveness of your marketing campaigns. Appealing visual content allows your brand to connect with prospective customers quickly and keep them engaged for longer periods of time. Whether your business has its own design department in house or you utilize an agency, you want your designs to not only accompany all of your marketing efforts, but also be creative enough that they make your brand stand out from the competition. Below are some creative ways to use graphic design to boost your marketing campaigns.
In Content
If you want to increase your page or blog views and boost engagement in your content, incorporate a fair amount of rich media into your posts. Aesthetically appealing blog articles with custom graphics could increase traffic to your website, either through increased social media engagement or improved search engine optimization (SEO) rankings. Utilizing graphic design to enhance your content can also increase the time users spend on your website, which may result in more people contacting your business. Consider supplementing your content marketing strategy with infographics, as well. This is a great way to repurpose old content and present new content in an engaging and unique way, all through the use of images and design as opposed to written material.
On Your Website
Getting people to your website is important, but making sure they stay there is another obstacle. Your website is a key component of all of your marketing efforts, so you want to make sure it gives users a positive impression of your business and is appealing enough to keep them engaged. A creative way to do this is through scalable vector graphics (SVGs). SVGs allow you to optimize the user’s experience without slowing down your website, which is crucial for ranking high in the search results. Some examples of incorporating this design element into your website include 3D product illustrations, interactive tours and animations that appear as users scroll through your website.
For Branding
Now that searches are done predominantly on mobile devices, you want to make sure your marketing efforts are mobile-compliant. You may have already made sure your website is optimized for mobile search and that your landing pages and content are also mobile-friendly, but what about the more technical aspects of your brand? For example, many big brands are creating “responsive” logos by simplifying them so they are easy to identify and capture on small screens. To do this, you don’t necessarily have to create an entirely new logo, and you shouldn’t do so unless you’re already in the process of rebranding. Simply making your logo smaller by using fewer design elements is one way to ensure your entire brand is optimized for mobile through the use of graphic design. This strategy helps keep your branding consistent while users are provided optimal search experiences across all devices.
Let Strategic Marketing Design Memorable Campaigns
Strategic Marketing is well-versed in graphic design and how it pertains to every aspect of your marketing and advertising efforts. As a full-service advertising and marketing agency, we take a creative approach that focuses on your brand as a whole, not just a single campaign or advertising platform. We create designs and solutions that give your brand a consistent image across traditional and digital platforms, making your brand recognizable and memorable. If you’re ready to stand out from the competition, give us a call today at (561) 688-8155, or fill out the form on our contact page.
- Published in Advertising, Marketing
Public Relations Strategies that Can Boost Marketing
Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a large role in the effectiveness of integrated marketing campaigns, as well. Not only is PR a valuable resource for businesses looking to gain publicity, but it is especially useful for marketing new businesses or ones with tight budgets because of its cost-effectiveness. If you’re looking to get the most out of your marketing dollars, consider incorporating these public relations strategies into your future campaigns.
Endorsements for Brand Reputation
Public relations plays a significant role in shaping the reputation of your brand, which is a crucial part of your overall marketing strategy. One of the main factors determining consumer purchase decisions is credibility, and endorsements such as positive customer reviews are key to giving prospective customers the confidence to buy your product or service. Collaborating with industry professionals and gaining positive press coverage are just a couple of ways to use endorsements for marketing your business. Not only will this help you gain exposure and increase your customer base, but your brand will also grow to be seen an authority in its respective industry.
Press Releases for SEO and Content Marketing
When you think of PR strategies, press releases are probably one of the first things that come to mind. Even though the reason for drafting a press release has not changed, such as announcing an event, a major milestone or the development of a new product, the way press releases are distributed has changed and evolved. In today’s internet-driven marketplace, content needs to be created with search engines in mind, which includes press releases and similar publications. Search engine optimization (SEO) is one of the most important marketing tactics for businesses today and is also one of the most cost-effective. When writing press releases, be sure to optimize them with keyword-rich phrases, internal and external links when relevant, appropriate headings and content structure, such as meta titles and descriptions, and embed social links for easy sharing on social media. All of these factor into the ranking of search engine results and can have a positive impact on your overall SEO strategy.
Shape Public Opinion with Social Media
Shaping public opinion is one of the founding principles of public relations and accomplishing this task has become drastically easier thanks to social media marketing. Social media allows businesses to stay connected with media outlets and industry influencers, which can make the process of gaining publicity and delivering specific messaging easier. However, there is more to social media that businesses can also leverage for marketing purposes. Consumers today expect businesses to have a strong and continuous social media presence. In many cases, prospective customers may use social media to find specific business information or gain a better understanding of your brand’s history, identity and goals. Sharing relevant posts, customer reviews and regularly engaging with followers can help shape how consumers and the public see your brand. Additionally, social media allows you to share news and messages with your audience instantly, which is beneficial when it comes to crisis management and other PR-related factors.
Expert Public Relations and Marketing Integration
Strategic Marketing has been in business for over 25 years, and in that time, we’ve been crafting expert PR campaigns with the marketing goals in mind. As a full-service marketing and advertising agency, we utilize both traditional and digital tools and concepts to ensure fast, effective and constructive publicity for your brand. Our innovative strategies give the public a positive impression of your business or organization while contributing to long-term goals and objectives. To learn more about how we can boost your marketing campaign, public relations campaign or both, contact us today by calling (561) 688-8155 or filling out the form on our contact page.
- Published in Advertising, Classic Advertising, Strategic Marketing
Disadvantages of DIY Logo Designer Apps
Many logo designer apps and DIY services allow you to design your logo for free, or almost free, without needing any design knowledge or prior experience. This may seem like a bargain when it comes to saving time and money, but it may not be the best option to pursue when creating a logo. There are a number of disadvantages to designing your organization’s logo on your own. Whether your business is a startup or you’re in the process of rebranding, it’s often best to consult with an expert logo designer. Below are some reasons why you should avoid DIY logo design services and apps.
Lack of Creativity and Originality
When you choose to make a logo without the help of expert designers, you’re most likely going to be limited to existing templates, layouts and design schemes. Consequently, there may be other businesses or organizations with logos that end up looking very similar to yours. If your logo blends into the market and lacks originality, consumers are less likely to distinguish you from competitors. Consulting with an expert can ensure your logo is as unique and original as the brand itself. Expert logo designers will also have a number of other resources available to them and won’t be limited to preformatted images and graphics, meaning there are no creative restrictions and your design will be truly unique.
It Doesn’t Reflect Your Brand’s Identity
Your logo is the face of your brand and a large part of your business’s image and identity. When consumers see your logo, they should immediately think of your business. Creating a logo without a complete and comprehensive knowledge of the entire branding process can end up hurting your business later on. A logo that doesn’t properly reflect your brand’s identity can prevent brand recognition and make boosting brand awareness a difficult task. Essentially, the growth of your business may suffer because consumers are less likely to remember your logo over your competitors, costing you prospective customers and potential sales.
Hidden Fees
Although many apps and DIY logo designers may claim to be free, you could be subject to hidden charges that aren’t disclosed until after you’ve started the process or have created your logo. In some instances, you could be charged additional fees if you wish to widen your customization options, limiting the design of your logo to the most basic template or model.
Copyright and Trademark Procedures
Creating your logo on your own also means you are responsible for taking care of all of the copyright and trademark procedures, which is a task that must be done in order to protect your corporate identity from being copied or stolen. If you don’t know the process, this can be extremely overwhelming and time consuming. In other words, any time or money you thought you saved by creating your own logo will be lost when having to seek legal expertise and commit time to this tedious process. Hiring an agency with an in-house design team to handle your logo creation will make this process easier and more seamless. Even if the agency doesn’t take care of the process for you, you will have more time to research and prepare for this process while the agency handles all of the creative matters.
Need a Logo Designer? We Have Your Brand in Mind
Strategic Marketing is a full-service advertising and marketing agency that has been in business for over 25 years. In that time, we have designed logos for countless clients, all with each individual brand and business in mind. Our experienced creative team designs logos that stand out and showcase your brand, all while working synergistically with any existing or upcoming marketing and advertising campaigns. To learn more about our logo design services, give us a call today at (561) 688-8155 or contact us by filling out the form on our contact page.
- Published in Strategic Marketing, Technology
