Although digital advertising has gone mainstream, traditional outdoor advertising can still have a strong influence on your target audience. With all of the summer activities that South Florida has to offer, more consumers will be embracing the outdoors, becoming receptive to your outdoor advertisements. This is the time to put your business front and center in the minds of consumers and attract attention to your brand. With careful thought and precision, outdoor advertisements can have a positive impact on your bottom line. Here are some outdoor advertising tips that you can use to improve your sales this summer.
Choose the Right Location
No matter how genius, engaging or eye-catching your outdoor advertisements are, if they’re not in the right location then all of your hard work could be proven ineffective. Allocating enough time to researching the most relevant places to hit your audience will prove to be beneficial. Focus on your target audience and the locations they frequently traffic. This will maximize exposure and effectively communicate your message to the right people, at the right time.
Catch Their Eye
This might go without saying, but in a world where so many distractions are competing for the attention of your target audience, there is no room for advertising that doesn’t catch the eye. Consumers are not actively seeking the influence of billboards and bus ads that they pass on a daily basis, so unless your outdoor advertising stands out, you’ll be lucky for a first glance let alone a second one. Use striking imagery and vivid colors to attract the interest of your target audience.
Be Creative – Make Them Think
If you want your outdoor advertising to make a strong impact, you’ll have to get creative. In order for consumers to absorb your message rather than discard it, the wording should be clever and thought provoking. There are outdoor ads almost everywhere we go, so make sure that people who come into contact with your ad will remember it. As an example, Chick-Fil-A has produced a memorable outdoor advertising campaign due to clever ad design and wording. Most of us are familiar with the 3D cows on their billboards encouraging people to “eat mor chickin.” These crafty ads inspire brand recall and attract the attention of consumers.
Less is More
Everyone on a commute has somewhere to be, so outdoor advertisements are viewed for merely a second or two, if you’re lucky. Oversaturating your ads with messages and calls to action will prevent engagement with consumers. Keep it simple by letting a few words speak for themselves and capture the attention of your chosen audience. Rely on striking visuals to gain interest and turn heads in the direction of your brand. Outdoor advertising is not there to inform, but merely to intrigue. When creating your outdoor ads, consider them as conversation starters that will get consumers talking about your business and the unique messages that you convey.
Get Help from Outdoor Advertising Experts – Strategic Marketing
Strategic Marketing is a full-service marketing firm in Florida, offering over 25 years of experience. We provide traditional and digital advertising solutions to businesses nationwide. Our in-house creative and marketing specialists have the expertise to strategize and create successful outdoor advertising campaigns that will grow your business. If you’d like to learn more about outdoor advertising or any of our other digital and traditional services, contact us today by calling (561) 688-8155 or visit our contact page.
Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a large role in the effectiveness of integrated marketing campaigns, as well. Not only is PR a valuable resource for businesses looking to gain publicity, but it is especially useful for marketing new businesses or ones with tight budgets because of its cost-effectiveness. If you’re looking to get the most out of your marketing dollars, consider incorporating these public relations strategies into your future campaigns.
Endorsements for Brand Reputation
Public relations plays a significant role in shaping the reputation of your brand, which is a crucial part of your overall marketing strategy. One of the main factors determining consumer purchase decisions is credibility, and endorsements such as positive customer reviews are key to giving prospective customers the confidence to buy your product or service. Collaborating with industry professionals and gaining positive press coverage are just a couple of ways to use endorsements for marketing your business. Not only will this help you gain exposure and increase your customer base, but your brand will also grow to be seen an authority in its respective industry.
Press Releases for SEO and Content Marketing
When you think of PR strategies, press releases are probably one of the first things that come to mind. Even though the reason for drafting a press release has not changed, such as announcing an event, a major milestone or the development of a new product, the way press releases are distributed has changed and evolved. In today’s internet-driven marketplace, content needs to be created with search engines in mind, which includes press releases and similar publications. Search engine optimization (SEO) is one of the most important marketing tactics for businesses today and is also one of the most cost-effective. When writing press releases, be sure to optimize them with keyword-rich phrases, internal and external links when relevant, appropriate headings and content structure, such as meta titles and descriptions, and embed social links for easy sharing on social media. All of these factor into the ranking of search engine results and can have a positive impact on your overall SEO strategy.
Shape Public Opinion with Social Media
Shaping public opinion is one of the founding principles of public relations and accomplishing this task has become drastically easier thanks to social media marketing. Social media allows businesses to stay connected with media outlets and industry influencers, which can make the process of gaining publicity and delivering specific messaging easier. However, there is more to social media that businesses can also leverage for marketing purposes. Consumers today expect businesses to have a strong and continuous social media presence. In many cases, prospective customers may use social media to find specific business information or gain a better understanding of your brand’s history, identity and goals. Sharing relevant posts, customer reviews and regularly engaging with followers can help shape how consumers and the public see your brand. Additionally, social media allows you to share news and messages with your audience instantly, which is beneficial when it comes to crisis management and other PR-related factors.
Expert Public Relations and Marketing Integration
Strategic Marketing has been in business for over 25 years, and in that time, we’ve been crafting expert PR campaigns with the marketing goals in mind. As a full-service marketing and advertising agency, we utilize both traditional and digital tools and concepts to ensure fast, effective and constructive publicity for your brand. Our innovative strategies give the public a positive impression of your business or organization while contributing to long-term goals and objectives. To learn more about how we can boost your marketing campaign, public relations campaign or both, contact us today by calling (561) 688-8155 or filling out the form on our contact page.
5 Big Tips for Small Business Marketing
Many businesses struggle to determine the most effective way to market their brand and reach their target audience, and for small businesses that have a tight budget, this can be even more challenging. With the help of some digital marketing tactics, there are a number of cost-effective ways for small businesses to grow their brand while becoming established and recognized in their industry. Below are five small business marketing tips that are perfect to use on a tight budget.
Fresh, relevant content is something that will never go out of style when it comes to small business marketing, and it will only cost a little bit of your time. Consumers value content that is insightful and that they can relate to. Whether it’s in the form of blog posts, videos or infographics, content that provides valuable information or helps solve a particular problem is valuable in getting the attention of your prospective customers. The key with content is to be consistent. In other words, don’t go weeks without providing any content. If you’re struggling with coming up with new topics and ideas, consider sharing something about current events or repurpose old content. In the long run, this helps establish your brand as an authority in your industry and can be a key tool in growing your business.
Social Media Presence
Nearly everyone is on social media, including much of your target audience. A great way to reach them while establishing brand recognition is by creating a strong social media presence for your business. While some platforms such as Facebook do offer paid advertising, the organic aspect of social media can be cost-effective and obtainable for many small businesses because the platforms themselves are free. To get the most out of social media platforms, keep up on posts and interact with your followers on a daily basis. Respond to comments and share your own pieces of content, as well as other articles that your followers may find interesting and useful.
Know the Ins-and-Outs of SEO
Search engine optimization (SEO) is one of the most cost-effective digital strategies that small businesses can utilize. Most consumers turn to the internet first to find products or services, and SEO is what determines where your business ranks in the search results. Ideally, you want to have a strong knowledge of SEO best practices to ensure you rank high and consumers find your business online. Social media links, as well as content and meta data that incorporate relevant keywords, are crucial for SEO. However, there are a number of other factors to consider, as well. For example, page load speed, a mobile-friendly website and consistent business information across the internet are all factors that determine your organic ranking. Remember, SEO is not something that shows results overnight. This is a long-term strategy that will pay off in the long run and is well worth the time investment.
Build Customer Lists
Repeat customers can be a huge asset to small businesses. One of the most cost-effective ways to keep track of your existing customers is to build and maintain lists that can also be used for email or direct mail marketing. Email and direct mail marketing are two small business marketing strategies that are cost-effective and don’t require a lot of time once you’ve perfected your customer list, making them ideal for small businesses. These are great strategies for keeping your business top-of-mind with current customers while also giving you the ability to send more personalized and targeted brand messaging. Use email and direct mail material to send monthly newsletters or tie them into other marketing efforts for a consistent brand image.
Networking is a small business marketing strategy that can cost you close to nothing and get your brand noticed on a wider scale. Plan ahead and set aside time to attend conferences, join workshops or participate in online webinars. During these events, you can connect with industry partners as well as prospective customers to boost brand awareness, all while gaining insight and perspective into your industry’s latest trends. Even outside of particular events, don’t be afraid to introduce yourself to anyone who can help your business grow, either as a customer or industry professional. You never know who you will meet, so be sure to carry business cards with you everywhere!
We are Small Business Marketing Experts
Strategic Marketing is a full-service advertising agency that has helped countless small businesses over the last 25 years achieve their marketing goals. Our expertise lies in both digital and traditional marketing methods, so we can develop a full-spectrum small business marketing plan that is custom-tailored to your business’s needs. Visit our contact page to get in touch with us today, or call (561) 688-8155 to speak with a marketing expert.
Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I don’t want to grow up,” chances are you would come back with “Cause I’m a Toys R Us kid.” It is a well recognized fact that words, when accompanied by music, increase our recall and make us feel better. Hence the advertising jingle, many of which stay with us long after the campaign has ended. The jingle had its musical beginnings in 1926 featuring the Wheaties Quartet singing:
Have you tried Wheaties?
They’re whole wheat with all of the bran.
Won’t you try Wheaties?
For wheat is the best food of man.
They’re crispy and crunchy
The whole year through,
The kiddies never tire of them
and neither will you.
So just try Wheaties,
The best breakfast food in the land.
It might sound old fashioned and corny to us now, but back then it essentially caused a complete turnaround for the failing brand of cereal and revolutionized radio advertising.
Take a stroll down memory lane with me and enjoy: