Ranked by South Florida Business Journal as the largest multi-industry marketing and advertising firm in Palm Beach County.
Name: Danielle Lopez
Job Title: Marketing Manager & Front-End Developer
Bio: A multidisciplinary digital professional with a Bachelor of Science degree in Game Design from Full Sail University and over a decade of experience spanning web development, programming, design, and marketing. Possesses a strong technical foundation in C#, HTML, CSS, JavaScript, and PHP, complemented by expertise in visual design, audio production, and technical writing. Certified in Web Design by both Keiser University and Indian River State College, and an Adobe Certified Associate in Photoshop and Dreamweaver.
“A good leader doesn’t get overwhelmed by the size of the challenge—they bring clarity by focusing on the next right step, and keep moving forward, one decision at a time.”
The digital marketing landscape is experiencing a groundbreaking transformation, driven by the integration of artificial intelligence (Ai). Advancements in Ai technologies, such as machine learning
Be Compliant and Avoid a Website Accessibility Lawsuit With the tangible advancements made for people with disabilities since the Americans with Disabilities Act (ADA), it
West Palm Beach, FL – [4/29/2024] – Strategic Marketing, a distinguished full-service advertising agency based in South Florida with over 30 years of experience, has
Virtually every business that has a website collects and uses—and potentially even discloses—consumer information, even if it is as little as a name and email
One of the most powerful tools businesses have at their disposal is email marketing. You may ask yourself, what makes an email so useful? Maybe
When cookies were first created in 1994, marketers thought they were delicious. These simple yet powerful tools revolutionized digital marketing overnight, making it into the
By 2025, more than half of the world’s population will be using email. That’s over four billion people! Email marketing is an easy choice for
In case you weren’t aware, we are living in a litigious world. Even when you mean well, the law can still drop its gavel down
People and businesses all over the world took more of their work online last year, bringing cyber attacks to an all-time high and costing each
We have just updated the Strategic Marketing website with new web accessibility tools. This enables visually-impaired viewers several ways to adapt how our website is
Help Customers Find Your Services with Local SEO The same way you want to find a prime physical location for your brick-and-mortar business, you should
SEO is changing in 2021. While some SEO strategies will remain, Google will be looking at SEO in a whole new way to rank pages.
People are relying on voice search more and more these days, and it is essential that local businesses are set up so they get included
With only two months of 2020 under our belts we’ve already seen quite a bit of changes on the SEO front as Google has released
When attempting to build your online presence, local search management is a vital component to consider. At its core, local search management creates a valuable
The information that is available to consumers on the web says a lot about your businesses, and it often determines whether or not a prospective customer will take the time to contact you or visit your store. Prioritizing local search management in your marketing efforts will benefit your business and play a large role in your business’s success.
Getting the most out of your email marketing campaign isn’t always easy. Coming up with the perfect subject line, crafting stimulating content and getting recipients to click through to your website can be a challenge. Generally speaking, you can create a more effective email marketing campaign when you tone down your corporate voice and create more friendly, personalized emails for your recipients.
Partner with the Right South Florida SEO Company Search engine optimization (SEO) is crucial for just about every type of business. It’s cost-efficient and is
Why Local Listing Services is Perfect for Small Businesses Building brand awareness is not an easy task, especially for small businesses that often have to
Blog Services are Important for Growing Your Business What was once a simple way for individuals to share their own thoughts and opinions is now
Local Search Solutions are Good for Business If your business hasn’t yet focused on local search solutions or developed a sound local search engine optimization
Think Outside the Box and Generate Online Reviews There are a number of reasons why a business needs to generate online reviews. Improving organic search
The “Dos and Don’ts” of Building an Effective SMS Marketing Database Consumers are using their mobile devices more than ever before, making SMS marketing a
Using Video for SEO Can Boost Your Ranking and Online Presence Search engine optimization (SEO) can be a very cost-effective strategy for many businesses that
Make Sense of Which Local Directories Your Business Needs Maximizing your business’s online visibility is crucial to growing your business, especially since most consumers turn
