Make Sense of Which Local Directories Your Business Needs
Maximizing your business’s online visibility is crucial to growing your business, especially since most consumers turn to the internet first to find local businesses. Showing up in local directories, such as Yellow Pages, Citysearch, Yelp and MerchantCircle, greatly improves your brand’s online visibility and boosts your search engine optimization (SEO) efforts. There are many different directories out there, some of which aren’t local directories themselves, but rather get your business information onto other sites. This can make it difficult to manage your listings while also making sure your listings are showing up. Below are some tips to finding out which local directories your business should focus on.
Search Your Business
Searching your business in popular search engines, such as Google, allows you to see which local directories your business is currently listed on. Keep in mind these are also the listings that users will see when searching your business; therefore, you will want to make sure to update or claim your listing on these directories. Ensure all of your listings are consistent with your business’s hours, phone number, location and other pertinent business information. Consistent listings can also boost your ranking among organic search results, helping to increase online visibility.
Search Your Product or Service
Many prospective customers, who do not know of your business specifically, will search for your product or service. Once you determine which keywords pertain to your business, you can search for them to identify which directories show up in the search results. You should make sure your business is listed on the directories that rank for your business category and related keywords or phrases. This will help to get your brand in front of prospective customers who are searching in your area.
Search the Competition
To find new directories your business should be listed on, do a search of your competitors to see where they are listed and you are not. This will help get your brand in front of your target audience while also staying competitive in your industry.
When it comes to Local, Think Mobile
The vast majority of local search takes place on mobile devices. This means that much of your in-store traffic is a result of users searching for your business on their mobile device. While you may already have completed the necessary steps to ensure your website or ads are mobile friendly, don’t forget to see which directories are preferred on mobile devices. You can do this by completing the above searches on a mobile device to see which ones rank higher in mobile search results. These are directories you want to make sure your business is verified on.
For More Help with Local Directories, Contact Strategic Marketing
You may not have the time or resources to manage your local SEO on your own. Fortunately, Strategic Marketing is here to help. With our proprietary local listing management solution, SmartList, you can be sure that your business is listed where it counts. SmartList is your solution to managing your business listing efficiently and cost effectively. Our platform gets your business information onto more than 2,000 publishers, so you can be sure that your business is getting the online exposure needed to increase brand awareness and traffic. To learn more about SmartList or any of our other services, visit our contact page or call (561) 688-8155 today!