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search engine optimization and online marketing

What to Look for in a South Florida SEO Company

Partner with the Right South Florida SEO Company

Search engine optimization (SEO) is crucial for just about every type of business. It’s cost-efficient and is one of the most effective ways to increase your brand’s online presence. If you’re new to SEO, it is important to know that it is a long-term strategy and investment. It can take months for your SEO campaign to yield noticeable results, and it requires a lot of time and attention to ensure your business is being seen in the search engine results. This is why it is important to partner with a South Florida SEO company your business can trust and depend on, not only now but in the future. Here’s what to look for and questions to ask when shopping around for a South Florida SEO company.

Are They a Well-Rounded Company?

There are many aspects to a successful SEO strategy, so your SEO company should be well-rounded in all things digital. When you’re researching the company, take a look into other services they offer, such as web design, social media marketing, content marketing and local search management. You also want to make sure they go beyond search engine ranking to focus on conversions. This will prove they understand that SEO is just one piece to a much larger picture, with many different factors determining the success of your SEO campaign. It is best to use an SEO company that knows the ins-and-outs of many different digital strategies.

How Long Have They Been Doing SEO?

Ideally, you want to choose a South Florida SEO company that has been in business for several years. This can ensure they are knowledgeable of SEO best practices and how they pertain to search engine updates and algorithms. Search engines update their algorithms quite often, and usually without making it known. It takes an SEO expert to know what ranking factors are most important at any given time. Since SEO takes time to produce noticeable results, more established SEO companies will also be able to show you examples of what they’ve done in the past that has worked for businesses similar to yours.

Are They Taking a Genuine Interest in Your Business?

In other words, are they asking as many questions about your business as you are about theirs? If the answer is no, you should probably continue looking. An SEO company should take the time to understand your business, including your brand goals and past marketing strategies, so they can have a clearer understanding of your expectations. This is also important because the more they know about your brand, the better your content will be, which is a crucial component to SEO.

What is Their Company Culture Like?

The fact of the matter is that your SEO company will not only be a fundamental communicator of your brand, but will effectively become an extension of your business. SEO experts will need to interact with many different areas of your company frequently, so you want to make sure their company culture is one that complements yours in order to cultivate a rewarding partnership. Consider the SEO company’s image and communication style and how it fits into your own company’s atmosphere.

Strategic Marketing Can Be Your South Florida SEO Company

Strategic Marketing is a full-service advertising agency specializing in SEO, in addition to many other digital and traditional advertising and marketing methods. For over 25 years, we have helped businesses grow and establish themselves in their communities and have been on the forefront of digital strategies and new technologies. We go the extra mile to make sure your marketing campaigns, both SEO and others, are consistent and in line with your brand’s goals. To learn more about how we can increase your business’s online presence through SEO, give us a call today at (561) 688-8155 or fill out the form on our contact page.