Think Outside the Box and Generate Online Reviews
There are a number of reasons why a business needs to generate online reviews. Improving organic search ranking, standing out from the competition and boosting customer loyalty are just a few reasons why online reviews are good for your business. The more reviews your business has, the better off you’ll be. Even if your business has negative reviews, whether they are on Google, social media or your website, as long you respond timely and make a genuine attempt to try and resolve the issue, customers will most likely have a positive impression of your business. However, actually getting customers to leave reviews can be an overwhelming task and many businesses aren’t fully aware of just how beneficial reviews can be to their brand. Here are some unique and efficient ways that any business can generate online reviews for their brands.
Integrate Reviews with Other Campaigns
If you’ve launched an email marketing or direct mail campaign, then you already have a wealth of customers available to reach out to, as well as a way to contact them and get their feedback. You could send out emails to those on your list who have recently gone to your store, visited your website or made a purchase, and ask them to leave a review. Make sure the email provides a quick and easy way for its reader to leave a review. Directing them somewhere else, such as your website or a separate review site, will cost them more time and they will be less likely to leave a review. If you’re sending out direct mail pieces, include a friendly reminder on the material for them to visit your website or social media profiles and leave feedback about their experience with your business.
Utilize Your Site’s Analytics
One of the many benefits of your website is being able to keep track of analytics that show you how it’s performing. While you’re most likely to use the data for search engine optimization (SEO) or pay-per-click (PPC) purposes, why not utilize your site’s analytics to generate online reviews as well? You can review your site’s data and customer analytics to see where people spend the most time on your website. Then, you can add a simple feedback box to the page(s) that tend to get the most traffic. This allows users to leave a review of certain products, your website or their overall experience with your brand, depending on what you decide to display. This is a simple way for customers to leave reviews or feedback when they’re already on your site with minimal effort on your part.
You use call-to-actions (CTAs) when trying to get a sale, so why not use them to get more reviews? For example, your website most likely has your social media widgets displayed somewhere, but what is prompting users to actually visit your social media platform or leave a Facebook review? If you don’t come right out and ask them to visit your social page or leave a review, they probably won’t. You could also use this tactic offline, as well. For instance, place a CTA at the bottom of a receipt encouraging customers to leave a review and tell them where to do so. Direct and concise CTAs are an effective marketing strategy and can be just as effective in generating online reviews.
Generate Online Reviews for Your Business with Strategic Marketing
When it all comes down to it, you won’t get reviews if you don’t ask for them. Whether it’s through any of the above tactics or just asking customers face-to-face, make sure it’s easy for customers to leave a review of your business. At Strategic Marketing, we know this task is easier said than done. That is why we developed SmartRep, a review generation and reputation management software that makes building and maintaining online reviews easier, so you can worry about running your business.
SmartRep directs positive reviews to various review sites and social media pages, therefore improving your online visibility and reputation. Negative reviews are rerouted back to you to provide a customized message apologizing for the customer’s experience, allowing you to fix it and regain their trust. With in-depth reporting and an easy-to-use dashboard available 24/7, you’ll be able to easily manage your brand’s reputation while still keeping up with your busy schedule. For more information, contact Strategic Marketing today by visiting our website or calling (561) 688-8155.