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The Benefits of Local Listing Services for Small Businesses

Why Local Listing Services is Perfect for Small Businesses

Building brand awareness is not an easy task, especially for small businesses that often have to compete with larger organizations and multi-location stores. Businesses need to be found online in order to increase their brand awareness and reach prospective customers, which is why local search engine optimization (SEO) is such an important strategy for small businesses. Local listing services help small businesses stay competitive while allowing prospective customers to find exactly what they’re looking for when they are in the market for a particular product or service. Below are some benefits and advantages of local listing services for small businesses.


One of the many hurdles that small businesses are faced with when it comes to advertising and marketing is budget. It can be difficult for small businesses to find a cost-effective way to boost brand awareness and increase their online visibility; however, local listings and local SEO offer a solution to this problem. Many online directories allow you to list your business for free, including Google My Business, which is one of the most impactful online listings that a business can have because it increases your chances of showing up in local search results. When placing your business on local directories, you are getting high-quality brand exposure that is not going to waste, which provides a great return on investment.

Increased Visibility

Investing in local listing services greatly increases your brand’s online visibility. There are many directories and publishers available where you can list your business information, which means there are just as many places for prospective customers to find you as long as your business is listed on those directories. Not only will this increase your online visibility, but traffic to your website and store location is likely to increase as well, since those who are searching for local businesses online are searching in your specific area and are ready to contact a business or make a purchase.

Improve Organic SEO

The more places your business is listed, the better off you’ll be. Anyone who puts effort into SEO knows that there are many factors that determine how successful your SEO strategy will be, and having consistent and accurate business information across the web is one of the most important factors in organic search rankings. The increased number of citations (mentions of your business) and quality links to your website will boost your ranking in the search results because it proves to search engines that your business is legitimate and credible.

No Time to Manage Your Local Listings? No Problem!

Strategic Marketing offers local listing services that maximizes your business’s online visibility in the most efficient way possible. Our local SEO platform, SmartList, takes the tedious and time-consuming work out of managing your business listings. SmartList puts your business information onto hundreds of databases and online publishers for you, ensuring your listing is accurate and consistent to boost your presence in online maps and organic search rankings. With SmartList, you do not have to manually add or update your business listing one-by-one, making this an efficient, cost-effective and realistic solution for local listing management. Learn more about local search management on our website, or contact us today by calling (561) 688-8155.