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February 9, 2011

Rock On Groupon

What happens when you turn down a $6,000,000,000 offer from Google? Looking into my crystal ball, there are two potential outcomes: 1. They become your biggest competitor and eat y

Strategic MarketingWest Palm Beach Advertising Agencies
groupon
January 10, 2011

Radio Advertising 101 Part II

Radio ratings are determined through the very inexact science that is ruled by the god of ratings – Arbitron. Arbitron wields immense powers in radio land, can make or break

AdvertisingRadio AdvertisingStrategic MarketingWest Palm Beach Advertising Agencies
ad agencies in South FloridaAdvertising AgenciesRadio 101Radio Advertising
January 5, 2011

Radio Advertising 101 Part I

What happens then when we try to put value on something intangible like radio advertising time? In general, the same rule applies. The more listeners tuned in to a certain station

Radio AdvertisingStrategic Marketing
Radio 101Radio AdvertisingRadio StationSuper Bowl
August 20, 2010

Product Placement

Last week’s blog featured movies about advertising. This week we’ll explore advertising in movies also known as product placement or embedded advertising.

AdvertisingStrategic MarketingWest Palm Beach Advertising Agencies
AdvertisingWest Palm Beach Advertising Agencies
August 13, 2010

Advertising as Entertainment

This week we will explore advertising in the movies. Follow me as we take a look at advertising as portrayed by Hollywood on the silver screen. These are my favorites: 1) Crazy Peo

AdvertisingFunny AdvertisementsStrategic Marketing
August 6, 2010

Walking Advertisements

Walking Advertisements Advertising comes at us in a variety of forms. We can see and hear ads over a wide range of formats: print, radio, TV, mobile and stationary billboards, inte

AdvertisingFunny AdvertisementsStrategic MarketingWest Palm Beach Advertising Agencies
Going Out Of Business
August 2, 2010

Jingle Sells

Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I d

AdvertisingClassic AdvertisingFunny AdvertisementsStrategic Marketing
Jinglesold commercialsRadio Advertising
July 23, 2010

Overcoming Advertising Depression

In the late 1920s there were two dominant players in the packaged cereal market – Kellogg and Post. While Post cut its advertising expenditure, Kellogg doubled theirs, aggressive

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AdvertisingMarketingreputation
July 12, 2010

From America With Love

Globalization pushes American brands into virtually every corner of the globe – McDonalds, Microsoft, Coca Cola, Nike, Starbucks, Disney, and Ford to name a few. Here at home, al

Funny AdvertisementsStrategic Marketing
Funny Advertisements

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"Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing."
Lou MoranoCapitol Carpet & Tile and Window Fashions
“I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing.”
Bill WilmotRadio and Television Executive
“Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars.”
Christine MarionDirector of Marketing & Retail Operations – United Franchise Group
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