Many businesses are intimidated by the cost of television advertising; however, successful TV ads can greatly increase the effectiveness of other marketing campaigns while increasing brand awareness. Television is still one of the few media channels that allows you to combine visual and audio, making it very powerful in establishing emotional connections with your target audience. As a business owner, you have a unique brand, and television advertising allows you to effectively express your brand while establishing a connection with your target audience.
Today’s consumer has the ability to skip or fast forward through commercials, making it more challenging for your ad to reach its intended audience. This doesn’t mean that television advertising should be ignored; however, it does mean that your ad has to be strategically planned and executed to ensure your ad captures the attention of its audience. Below are some components and guidelines for creating distinct and successful TV ads among today’s consumers.
Research and Plan
Before creating and placing any television ad, make sure your business has a clear understanding of who your target audience is. Your brand should know exactly what type of television viewer you want your ads to appeal to, as well as knowing the message and image you want to convey. Successful TV ads work best when they can be implemented into other areas of your marketing efforts. Planning television ads that can be utilized or referenced in other marketing strategies will reinforce your brand’s identity and make your brand stand out. If you haven’t established your brand’s identity and completed thorough research on what type of consumer your brand is targeting, your ads and brand itself are less likely to be remembered.
Blend Creativity with Simplicity
The average television ad is only 15 or 30 seconds, which doesn’t leave you much time for your brand to get your message across, let alone establish a connection with viewers. Successful TV ads demonstrate creativity and are distinctively different than other ads they’ve seen. More importantly, the message should be simple and easy for the viewer to understand and relate to. Your ad should immediately intrigue the viewer. Complicated television ads that cram a lot of information into them often lose the interest of the viewer, and rather than establishing a positive connection, the viewer may interpret the bland and complicated commercial as a reflection of your business as well.
Don’t Cut Corners
Whether it’s planning the creative aspects of the commercial, producing the spot or buying media placement, TV advertising is not where you want to skimp on resources and quality. If your business doesn’t have the resources to perform any of the tasks to create successful TV ads, you should utilize the services of a professional agency or creative team. This doesn’t necessarily mean you have to drain your marketing budget for your television advertising, but having a well-planned strategy and knowing exactly what you will need to invest in will ensure your TV ads reach their highest potential and meet your brand’s goals.
For Help Creating Successful TV Ads, Contact Strategic Marketing
As a full service advertising agency, we have a wealth of experience in creative concepts for television advertising, as well as the ability to successfully research and place your advertising in your market. Visit our website to learn more about how we can help expand your brand’s reach, or contact us today by calling 561-688-8155.
Why Local Business Citations Are Important
Local business citations refer to any mention of your business name and location across the web. This can be just your business name by itself or your business name in accordance with your address, or your address and phone number. Local business citations do not have to have links; however, they are still greatly important to search engine optimization (SEO) ranking with popular search engines.
Search engines strive to provide users with the most accurate and valuable information possible, which is why business citations are a key component in ranking algorithms. The more local citations your business has, the more reputable you are seen by search engines, which will likely increase your ranking in the search engine results. Ultimately, these citations help to confirm the legitimacy of your business’s location and industry classification.
How to Get Local Business Citations
There are many different places where your business can be cited across the web. We have compiled a list on the most valuable sources for building business citations.
Data aggregators compile information from various places, such as traditional phone books, banking and phone records, group memberships and other traditional and online databases, to provide indexes of business locations all across the country. The primary aggregators include Infogroup, Neustar Localeze, Acxiom and Factual. These data aggregators cover a majority of the local search network, so this is a good place to start when trying to build local business citations.
Google, Bing and Yahoo! crawl various websites, including online directories, to validate your business’s location and contact information. Having your business listed and cited on online directories helps search engines validate their information, while also providing higher local value which is helpful to your local SEO. Directories such as Yelp, City Search, Yellow Pages, Superpages and Foursquare are just some online directories that are valuable to search engines and your ranking. Remember that consistency is also important, so if the business information that was retrieved by data aggregators does not match what is listed on the online directories, you may be hurting your local search ranking.
Social Media and Blogs
We know that social cues are also a major factor in SEO success, including content that comes from blogs. Social networks keep growing and content creation and marketing is still crucial to gaining authority in your industry. Since both local business citations and social aspects are crucial to SEO rankings, ensure your complete business contact information is listed on all social media channels so any mention of your business in blogs or on other pages is accurate and sourced appropriately.
Contact Strategic Marketing for Help with Local Business Citations
With the many different directories and data aggregators that exist, not to mention your own social business pages, it can be difficult and time consuming to manage the accuracy of your business information across the web. Since business citations are such a valuable aspect to the success of your business, it is a crucial task that really should be included in your marketing efforts.
Strategic Marketing has a solution for acquiring business citations. Our local SEO program, SmartList, is a cost-effective and time-saving solution for building local citations and a vast online presence. Our program allows your business to acquire maximum local visibility by pushing your business information to various online directories, search engines and maps. SmartList allows your business information to be managed consistently across more than 2,000 publishers, so you can be sure your business listings are citations are consistent and accurate across the web.
If you’d like to learn more about our software and how it can benefit your business, contact us today to speak with one of our marketing specialists!
Drive Sales with Automated Prospecting
New businesses, established businesses and entrepreneurs are constantly seeking one thing: new revenue streams. With the help of automation and web-based software, many marketing and lead acquisition tactics have been streamlined and integrated into other areas of advertising. Look-a-like prospecting and automated prospecting are a few examples of this phenomenon. While there are many marketing techniques that assist in increasing sales with existing and past customers through either traditional or digital methods, the fact remains that if you’re not acquiring new customers, you will always be limiting your business’s growth potential.
The Goldmine of Automated Prospecting
Prospecting in general refers to targeting consumers who genuinely have an interest in your product or service, but what is the best way to find them? The best prospecting strategies can drive high-quality prospects to your website and increase the chance of them becoming customers, but often requires too much time and research to perform optimally. By utilizing look-a-like modeling with automated prospecting strategies, you can drive new prospective customers to your website or business through untapped communication channels.
Look-a-like prospecting or modeling is a form of automated prospecting that gathers data on current customers, such as product attractions, price sensitivities, device usage and other attributes. This data is accrued by tracking their shopping behaviors, whether online or in store. The data is then used to find prospective customers who have not done business with you yet and display behaviors and characteristics similar to your current customers. Since this form of automated prospecting targets consumers who look and act like existing customers, you can be sure you are attracting valuable high quality prospects.
For Prospecting Help, Contact Strategic Marketing
Successful prospecting strategies require time and resources, which most companies simply do not have. This results in many businesses turning to agencies to manage their prospecting campaigns so they can focus on running their business. Strategic Marketing is well-versed in automated prospecting strategies and can help you acquire genuinely high quality leads that are likely to convert into customers.
Through creative thinking and extensive industry knowledge, our marketing specialists have what it takes to get your business in front of valuable prospects and get their attention. To learn more about automated prospecting and how your business can benefit from it, contact us today!