Why Local Business Citations Are Important
Local business citations refer to any mention of your business name and location across the web. This can be just your business name by itself or your business name in accordance with your address, or your address and phone number. Local business citations do not have to have links; however, they are still greatly important to search engine optimization (SEO) ranking with popular search engines.
Search engines strive to provide users with the most accurate and valuable information possible, which is why business citations are a key component in ranking algorithms. The more local citations your business has, the more reputable you are seen by search engines, which will likely increase your ranking in the search engine results. Ultimately, these citations help to confirm the legitimacy of your business’s location and industry classification.
How to Get Local Business Citations
There are many different places where your business can be cited across the web. We have compiled a list on the most valuable sources for building business citations.
Data aggregators compile information from various places, such as traditional phone books, banking and phone records, group memberships and other traditional and online databases, to provide indexes of business locations all across the country. The primary aggregators include Infogroup, Neustar Localeze, Acxiom and Factual. These data aggregators cover a majority of the local search network, so this is a good place to start when trying to build local business citations.
Google, Bing and Yahoo! crawl various websites, including online directories, to validate your business’s location and contact information. Having your business listed and cited on online directories helps search engines validate their information, while also providing higher local value which is helpful to your local SEO. Directories such as Yelp, City Search, Yellow Pages, Superpages and Foursquare are just some online directories that are valuable to search engines and your ranking. Remember that consistency is also important, so if the business information that was retrieved by data aggregators does not match what is listed on the online directories, you may be hurting your local search ranking.
Social Media and Blogs
We know that social cues are also a major factor in SEO success, including content that comes from blogs. Social networks keep growing and content creation and marketing is still crucial to gaining authority in your industry. Since both local business citations and social aspects are crucial to SEO rankings, ensure your complete business contact information is listed on all social media channels so any mention of your business in blogs or on other pages is accurate and sourced appropriately.
Contact Strategic Marketing for Help with Local Business Citations
With the many different directories and data aggregators that exist, not to mention your own social business pages, it can be difficult and time consuming to manage the accuracy of your business information across the web. Since business citations are such a valuable aspect to the success of your business, it is a crucial task that really should be included in your marketing efforts.
Strategic Marketing has a solution for acquiring business citations. Our local SEO program, SmartList, is a cost-effective and time-saving solution for building local citations and a vast online presence. Our program allows your business to acquire maximum local visibility by pushing your business information to various online directories, search engines and maps. SmartList allows your business information to be managed consistently across more than 2,000 publishers, so you can be sure your business listings are citations are consistent and accurate across the web.
If you’d like to learn more about our software and how it can benefit your business, contact us today to speak with one of our marketing specialists!