Blogs about high impact marketing campaigns and the marketing industry.
Today’s business landscape is continuously evolving, so it’s crucial to stay ahead of the curve. High impact marketing is all about making a significant impression and delivering substantial results. Here we’ll explore innovative strategies, share expert insights, and provide practical tips to help you leverage high impact marketing to drive your business growth.
Is Your Local Business Prepared for Voice Search?
People are relying on voice search more and more these days, and it is essential that local businesses are set up so they get included
The Pros and Cons of In-House Marketing vs. Agency
The age-old debate of using in-house marketing vs. an agency is still being discussed because marketing is ever evolving. Take a look at how COVID-19
Marketing During COVID-19 – A New Outlook on Marketing
If you have not already developed a new marketing plan due to COVID-19 then now is the time. All points of marketing have been affected
A Guide to Marketing Your Business After COVID-19
Your Old Plan is Not Useless, But it Must be Re-examined Chances are, you had a marketing plan before COVID-19. If you didn’t, that’s okay
Lazy Devs and Disorganized Bloggers Feeling the Wrath From Google’s Latest Shifts
With only two months of 2020 under our belts we’ve already seen quite a bit of changes on the SEO front as Google has released
Marketing Trends for 2020
Staying up to date with your marketing strategies is not an easy task, especially if you want to stay ahead of your competitors. In this
The Women of Strategic Marketing – Juliana Katz
In our series to celebrate Women’s History month, this week we will get to know a bit more about our Web Developer, Juliana Katz. Juliana is from Brazil and she brings many ideas to the table. With an interesting background, she fits like a glove in our ever-evolving team of professionals.
The Women of Strategic Marketing – Emily O’Dea
In our series to celebrate Women’s History Month this week, we discover a little more about Emily O’Dea. Emily moved up the career ladder at Strategic Marketing from Account Manager to Director of Account Services and now Vice President. On March 8th, at 31 years old she was granted a seat on Strategic Marketing’s Board of Directors and promoted to Vice President of Account Services. Having worked with a variety of industry clients, Emily’s leadership contributes to the success of the team and getting the job done.
The Women of Strategic Marketing – Mary Murphy
To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Discover why we are so fortunate to have such an amazing group of women as part of our advertising agency.
Vice President and Founder Mary Murphy grew up in Texas and worked her way up in the radio business before founding Strategic Marketing in 1992 with her husband Terry Murphy.
Five Benefits of Customer Databases
Knowing your customer base is a crucial component of a successful business. A customer database is a collection of information about all the customers that
What Does Your Website Design Say About Your Business?
Studies show that the credibility of a website is determined within the first few seconds of interaction. Consumers demand a certain standard when it comes
Creative Advertising That Gets a Double Take
In order for a business to stand out, it has to capture the imagination of potential customers. People come in contact with advertisements on a daily
Gillette Commercial – The Controversy of Men’s Behavior and Masculinity
Trending for a Reason: Gillette Goes Viral If you haven’t seen Gillette’s newest commercial “The Best Men Can Be” then you are missing Gillette’s view
Google AdWords Is Great, but It Isn’t Enough
Pay-per-click (PPC) advertising is a common tactic for just about every business, as it is a surefire way to reach the top of the search
When to Consider a New Branding Strategy | Strategic Marketing
Rebranding is can be a common business move for companies both big and small. There are several reasons why a company might consider a new
The Benefits of Choosing a Full-Service Advertising Agency
A full-service advertising agency can provide your business with an entire range of marketing tools and resources. Rather than going it alone, many businesses partner
Media Planning Dos and Don’ts | Strategic Marketing
Media planning is the process of selecting the ideal mix of media channels for your marketing message. It involves research, analysis, and properly allocating your
BigShots Golf Vero Beach Announces Official Media Agency
Palm Beach Gardens, August 13, 2018– Strategic Marketing is happy to announce that they are the agency of record for BigShots Golf in Vero
Reputation Management and Building an Online Presence: Part 2
Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can
Local Search Management | Ultimate Guide to Building an Online Presence: Part 1
When attempting to build your online presence, local search management is a vital component to consider. At its core, local search management creates a valuable
Tips for Optimizing PPC Advertising Campaigns
Pay-per-click (PPC) advertising is an effective way to bring qualified traffic to your website. If you want your target audience to find your business and
Improve Summer Sales with Outdoor Advertising
Although digital advertising has gone mainstream, traditional outdoor advertising can still have a strong influence on your target audience. With all of the summer activities
How to Find the Best Marketing Firms in South Florida
The sunshine state is home to many great marketing firms, all looking to earn your business. With so many players in the game, you’ll want
Conversion Rate Optimization Tips to Boost Conversions
Getting lots of traffic to your website is great, but how beneficial is the traffic if your leads aren’t converting to customers? Conversion rate optimization (CRO) focuses on how businesses can create more positive impressions on their prospective customers and increase conversions.
South Florida Online Advertising Tips
Whatever your business’s goals are, there are digital tactics that can help you reach your target audience, drive traffic to your site and increase conversions. Here are some tips on how you can get the most out of South Florida online advertising.
How Video Production Can Be a Versatile Marketing Tool
Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies
Creative Ways to Use Graphic Design in Marketing
Graphic design can play a significant role in the overall effectiveness of your marketing campaigns. Appealing visual content allows your brand to connect with prospective
Public Relations Strategies that Can Boost Marketing
Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a
Disadvantages of DIY Logo Designer Apps
Many logo designer apps and DIY services allow you to design your logo for free, or almost free, without needing any design knowledge or prior experience. This may seem like a bargain when it comes to saving time and money, but it may not be the best option to pursue when creating a logo.
South Florida Advertising Agencies Grow Local Businesses
How South Florida Advertising Agencies Benefit Local Biz South Florida is known for being a fantastic vacation destination, as well as being home to millions
