Blogs about high impact marketing campaigns and the marketing industry.
Today’s business landscape is continuously evolving, so it’s crucial to stay ahead of the curve. High impact marketing is all about making a significant impression and delivering substantial results. Here we’ll explore innovative strategies, share expert insights, and provide practical tips to help you leverage high impact marketing to drive your business growth.
Creative Advertising That Gets a Double Take
In order for a business to stand out, it has to capture the imagination of potential customers. People come in contact with advertisements on a daily
Gillette Commercial – The Controversy of Men’s Behavior and Masculinity
Trending for a Reason: Gillette Goes Viral If you haven’t seen Gillette’s newest commercial “The Best Men Can Be” then you are missing Gillette’s view
Google AdWords Is Great, but It Isn’t Enough
Pay-per-click (PPC) advertising is a common tactic for just about every business, as it is a surefire way to reach the top of the search
When to Consider a New Branding Strategy | Strategic Marketing
Rebranding is can be a common business move for companies both big and small. There are several reasons why a company might consider a new
The Benefits of Choosing a Full-Service Advertising Agency
A full-service advertising agency can provide your business with an entire range of marketing tools and resources. Rather than going it alone, many businesses partner
Media Planning Dos and Don’ts | Strategic Marketing
Media planning is the process of selecting the ideal mix of media channels for your marketing message. It involves research, analysis, and properly allocating your
BigShots Golf Vero Beach Announces Official Media Agency
Palm Beach Gardens, August 13, 2018– Strategic Marketing is happy to announce that they are the agency of record for BigShots Golf in Vero
Reputation Management | Ultimate Guide to Building an Online Presence: Part 2
Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can
Local Search Management | Ultimate Guide to Building an Online Presence: Part 1
When attempting to build your online presence, local search management is a vital component to consider. At its core, local search management creates a valuable
Tips for Optimizing PPC Advertising Campaigns
Pay-per-click (PPC) advertising is an effective way to bring qualified traffic to your website. If you want your target audience to find your business and
Improve Summer Sales with Outdoor Advertising
Although digital advertising has gone mainstream, traditional outdoor advertising can still have a strong influence on your target audience. With all of the summer activities
How to Find the Best Marketing Firms in South Florida
The sunshine state is home to many great marketing firms, all looking to earn your business. With so many players in the game, you’ll want
Conversion Rate Optimization Tips to Boost Conversions
Getting lots of traffic to your website is great, but how beneficial is the traffic if your leads aren’t converting to customers? Conversion rate optimization (CRO) focuses on how businesses can create more positive impressions on their prospective customers and increase conversions.
South Florida Online Advertising Tips
Whatever your business’s goals are, there are digital tactics that can help you reach your target audience, drive traffic to your site and increase conversions. Here are some tips on how you can get the most out of South Florida online advertising.
How Video Production Can Be a Versatile Marketing Tool
Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies
Creative Ways to Use Graphic Design in Marketing
Graphic design can play a significant role in the overall effectiveness of your marketing campaigns. Appealing visual content allows your brand to connect with prospective
Public Relations Strategies that Can Boost Marketing
Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a
Disadvantages of DIY Logo Designer Apps
Many logo designer apps and DIY services allow you to design your logo for free, or almost free, without needing any design knowledge or prior experience. This may seem like a bargain when it comes to saving time and money, but it may not be the best option to pursue when creating a logo.
South Florida Advertising Agencies Grow Local Businesses
How South Florida Advertising Agencies Benefit Local Biz South Florida is known for being a fantastic vacation destination, as well as being home to millions
5 Small Business Marketing Tips to Use on a Tight Budget
5 Big Tips for Small Business Marketing Many businesses struggle to determine the most effective way to market their brand and reach their target audience,
Online Review Management Tips to Save Time
How to Save Time with Online Review Management Your business’s online reputation precedes you when it comes to consumer purchase decisions. Word of mouth travels
How to Make Your Product Launch Memorable
Strategies for a Product Launch that Resonates When preparing for a new service or product launch, there are a number of technical things you’ll need
What to Look for in a PPC Agency
Things to Consider When Choosing a PPC Agency Whether you’re new to pay-per-click (PPC) advertising and are looking to start a new campaign or your
The Role of Local Business Listings to Your Business’s Success
The information that is available to consumers on the web says a lot about your businesses, and it often determines whether or not a prospective customer will take the time to contact you or visit your store. Prioritizing local search management in your marketing efforts will benefit your business and play a large role in your business’s success.
What Not to Do with Banner Ads
Banner advertising has become a popular method for increasing traffic to websites while increasing brand awareness and generating more leads. Whether you’re using static banner ads or animated ones, this form of advertising has the potential to stand out because of its targeting capabilities. If you’re just starting out with this form of advertising or currently have a campaign running, you’ll want to make sure you avoid these mistakes that are often made with banner ads to ensure you get the highest return on investment.
When to Consult with a South Florida Marketing Agency
Many business owners, especially those with small to medium-sized businesses, get accustomed to doing everything in house with their own team of employees. There is a common mentality that no one knows the customer as well as the business itself, so many business owners opt to do their own marketing and advertising on top of everything else that is involved with running the business. A South Florida marketing agency can help take some of the stress away that comes from marketing and growing your business.
Email Marketing Tips to Make Sure Your Emails Aren’t Junk Mail
Getting the most out of your email marketing campaign isn’t always easy. Coming up with the perfect subject line, crafting stimulating content and getting recipients to click through to your website can be a challenge. Generally speaking, you can create a more effective email marketing campaign when you tone down your corporate voice and create more friendly, personalized emails for your recipients.
Start the New Year off with a Branding Strategy that Resonates
If you’re looking for a way to boost brand awareness in the New Year, maybe it’s time to consider an entirely new brand strategy. Developing a new branding campaign isn’t just for new businesses and organizations, but it is also for businesses that have defined brands that don’t accurately portray their values and goals. Whether you’re an established company that is considering rebranding or you’re a new business ready to launch your brand for the first time, your branding strategy is crucial if you want your brand to resonate with your target audience.
Retargeting Strategies to Improve Your ROI
How to Get the Highest ROI from Retargeting Retargeting is one of the most effective ways to get traffic back to your website and increase
How a Multichannel Approach to Direct Marketing Can Boost Sales
Boost Business with Multichannel Direct Marketing If you’re looking to optimize your media strategy and get the most out of your campaign spend, multichannel direct
