Blogs about high impact marketing campaigns and the marketing industry.

The Role of Local Business Listings to Your Business’s Success

The information that is available to consumers on the web says a lot about your businesses, and it often determines whether or not a prospective customer will take the time to contact you or visit your store. Prioritizing local search management in your marketing efforts will benefit your business and play a large role in your business’s success.

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What Not to Do with Banner Ads

Banner advertising has become a popular method for increasing traffic to websites while increasing brand awareness and generating more leads. Whether you’re using static banner ads or animated ones, this form of advertising has the potential to stand out because of its targeting capabilities. If you’re just starting out with this form of advertising or currently have a campaign running, you’ll want to make sure you avoid these mistakes that are often made with banner ads to ensure you get the highest return on investment.

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When to Consult with a South Florida Marketing Agency

Many business owners, especially those with small to medium-sized businesses, get accustomed to doing everything in house with their own team of employees. There is a common mentality that no one knows the customer as well as the business itself, so many business owners opt to do their own marketing and advertising on top of everything else that is involved with running the business. A South Florida marketing agency can help take some of the stress away that comes from marketing and growing your business.

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Email Marketing Tips to Make Sure Your Emails Aren’t Junk Mail

Getting the most out of your email marketing campaign isn’t always easy. Coming up with the perfect subject line, crafting stimulating content and getting recipients to click through to your website can be a challenge. Generally speaking, you can create a more effective email marketing campaign when you tone down your corporate voice and create more friendly, personalized emails for your recipients.

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Start the New Year off with a Branding Strategy that Resonates

If you’re looking for a way to boost brand awareness in the New Year, maybe it’s time to consider an entirely new brand strategy. Developing a new branding campaign isn’t just for new businesses and organizations, but it is also for businesses that have defined brands that don’t accurately portray their values and goals. Whether you’re an established company that is considering rebranding or you’re a new business ready to launch your brand for the first time, your branding strategy is crucial if you want your brand to resonate with your target audience.

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Why You Shouldn’t Tackle Media Planning on Your Own

Media planning is crucial to the success of any campaign, whether it’s print, digital, television or radio. However, the planning process can be a time-consuming task and one that a business owner may not have the time to carry out and ensure the highest return on investment (ROI). As experts in the field, a professional media planner or media buying agency has the ability to use various resources and tools to determine the best combination of media to meet your business’s goals and objectives.

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How to Make Customer Reviews Work For You

By now you’ve probably heard that customer reviews are important to your business’s success. You know you have to acquire reviews, but then what? Many business owners work on getting customer reviews, but not many know what to do with them once they come in. Online reviews have many benefits, but you may be missing out if you are letting your reviews go unnoticed and unused. Here are some ways you can make customer reviews work for you.

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The Best PPC Advertising Techniques to Boost Your ROI

If you’re overwhelmed with pay-per-click (PPC) advertising, you’re not alone. Many businesses struggle when it comes to running a successful campaign that provides a favorable return on investment (ROI). Whether you don’t have the time to commit to a successful PPC campaign or you’re just not sure what the best PPC advertising techniques are, you can turn non-performing PPC campaigns into profitable ones with the right resources and tactics.

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