Blogs about high impact marketing campaigns and the marketing industry.

Today’s business landscape is continuously evolving, so it’s crucial to stay ahead of the curve. High impact marketing is all about making a significant impression and delivering substantial results. Here we’ll explore innovative strategies, share expert insights, and provide practical tips to help you leverage high impact marketing to drive your business growth.

Personal Branding Strategies

April 19, 2021 No Comments

Your personal brand is your story. Similar to how corporate brands communicate value to the customer, a personal brand does the same for the individual.

6 Benefits of Blogging for Business

March 8, 2021 No Comments

Gone are the days of keyword stuffing and pushy sales websites. Today’s consumers and the search engines they use are looking for relevance, content and

10 Social Engagement Tactics to Turn Your Followers into Sales

February 15, 2021 No Comments

Social engagement is going to be the key to cultivating a true following on your business social media profiles. Many businesses have finally come around

9 Branding Strategies That Work

February 3, 2021 No Comments

There is a reason why you will never confuse Walmart and Target or mistake Chick-fil-A for McDonald’s. These companies go through great trouble to develop

Web Accessibility

January 29, 2021 No Comments

We have just updated the Strategic Marketing website with new web accessibility tools. This enables visually-impaired viewers several ways to adapt how our website is

Create Video Marketing Campaigns

January 18, 2021 1 Comment

If you haven’t started using video marketing as a consistent component of your campaigns, then you are likely behind your competitors. Thanks in large part

Local SEO: Get More Customers

December 21, 2020 No Comments

Help Customers Find Your Services with Local SEO The same way you want to find a prime physical location for your brick-and-mortar business, you should

Future of eCommerce 2021 | 6 Trends to Watch For

November 30, 2020 No Comments

There are a variety of forecasts for the future of eCommerce in 2021 but the one thing we all know for sure – it’s booming.

2021 SEO Trends – How to Prepare for the Upcoming Year.

November 13, 2020 2 Comments

SEO is changing in 2021. While some SEO strategies will remain, Google will be looking at SEO in a whole new way to rank pages.

Challenges to Media Planning

November 2, 2020 No Comments

A Media Planning and Buying Agency Improves Your Chances of Campaign Success Many companies place their own advertising media, and a lot of them take

A Trusted Brand Strategy Agency Offers Tips for a Winning Brand Strategy

October 20, 2020 No Comments

Why is it Necessary to Have a Brand Strategy? Every business should develop a long-term plan to help their brand succeed. The brand should be

people around a table with their laptops and digital devices

When is it Time for a Social Media Marketing Agency?

September 29, 2020 No Comments

The simple answer is when your social media management begins to take too much time from managing your business or it is not experiencing growth.

Is Your Local Business Prepared for Voice Search?

September 16, 2020 No Comments

People are relying on voice search more and more these days, and it is essential that local businesses are set up so they get included

The Pros and Cons of In-House Marketing vs. Agency

September 8, 2020 No Comments

The age-old debate of using in-house marketing vs. an agency is still being discussed because marketing is ever evolving. Take a look at how COVID-19

Marketing During COVID-19 – A New Outlook on Marketing

July 9, 2020 No Comments

If you have not already developed a new marketing plan due to COVID-19 then now is the time. All points of marketing have been affected

A Guide to Marketing Your Business After COVID-19

June 5, 2020 No Comments

Your Old Plan is Not Useless, But it Must be Re-examined Chances are, you had a marketing plan before COVID-19. If you didn’t, that’s okay

Lazy Devs and Disorganized Bloggers Feeling the Wrath From Google’s Latest Shifts

March 25, 2020 No Comments

With only two months of 2020 under our belts we’ve already seen quite a bit of changes on the SEO front as Google has released

Marketing Trends for 2020

November 21, 2019 No Comments

Staying up to date with your marketing strategies is not an easy task, especially if you want to stay ahead of your competitors. In this

The Women of Strategic Marketing – Juliana Katz

March 22, 2019 2 Comments

In our series to celebrate Women’s History month, this week we will get to know a bit more about our Web Developer, Juliana Katz. Juliana is from Brazil and she brings many ideas to the table. With an interesting background, she fits like a glove in our ever-evolving team of professionals.

The Women of Strategic Marketing – Emily O’Dea

March 14, 2019 2 Comments

In our series to celebrate Women’s History Month this week, we discover a little more about Emily O’Dea. Emily moved up the career ladder at Strategic Marketing from Account Manager to Director of Account Services and now Vice President. On March 8th, at 31 years old she was granted a seat on Strategic Marketing’s Board of Directors and promoted to Vice President of Account Services. Having worked with a variety of industry clients, Emily’s leadership contributes to the success of the team and getting the job done.

Mary Murphy - Vice President & Founder of Strategic Marketing

The Women of Strategic Marketing – Mary Murphy

March 8, 2019 3 Comments

To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Discover why we are so fortunate to have such an amazing group of women as part of our advertising agency.

Vice President and Founder Mary Murphy grew up in Texas and worked her way up in the radio business before founding Strategic Marketing in 1992 with her husband Terry Murphy.