B2B Digital Marketing in the Age of Agility
The past 18 months have forced organizations to meet the rapidly evolving needs of consumers and businesses in a digital environment; our prediction is the trend won’t be changin
Is Your Local Business Prepared for Voice Search?
People are relying on voice search more and more these days, and it is essential that local businesses are set up so they get included voice search. It’s believed that two out of
The Pros and Cons of In-House Marketing vs. Agency
The age-old debate of using in-house marketing vs. an agency is still being discussed because marketing is ever evolving. Take a look at how COVID-19 has changed the way business
Marketing During COVID-19 – A New Outlook on Marketing
If you have not already developed a new marketing plan due to COVID-19 then now is the time. All points of marketing have been affected by the COVID-19 pandemic and being sensitive
The Women of Strategic Marketing – Mary Murphy
To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Discov
Google AdWords Is Great, but It Isn’t Enough
Pay-per-click (PPC) advertising is a common tactic for just about every business, as it is a surefire way to reach the top of the search engine results page. This can increase webs
The Benefits of Choosing a Full-Service Advertising Agency
A full-service advertising agency can provide your business with an entire range of marketing tools and resources. Rather than going it alone, many businesses partner with an agenc
Media Planning Dos and Don’ts | Strategic Marketing
Media planning is the process of selecting the ideal mix of media channels for your marketing message. It involves research, analysis, and properly allocating your budget. Media pl
BigShots Golf Vero Beach Announces Official Media Agency
Palm Beach Gardens, August 13, 2018– Strategic Marketing is happy to announce that they are the agency of record for BigShots Golf in Vero Beach, FL. Opening at the
Reputation Management and Building an Online Presence: Part 2
Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can be a major issue