Ranked by South Florida Business Journal as the largest multi-industry marketing and advertising firm in Palm Beach County.

Chris Sommella

Chris Sommella Vice President and General Manager

Name: Chris Sommella

Job Title: Vice President and General Manager

Bio: With 25 years in the marketing and advertising industry, Chris has worked on virtually every kind of marketing campaign and every kind of vertical. A graduate of Florida Atlantic University’s School of Business, Chris started his career on the media buying side of advertising before gaining experience in creative development and production. Chris pioneered the digital ad department at Strategic, and he has been trusted by his clients to get results with budgets from $500 to $50 million. An accountable and driven leader, he takes pride in generating great results for his clients and watching their businesses grow.

“Your brand is not simply what you say it is–it’s also what the consumer says it is. When you give them an experience that aligns with your vision, then what you say your brand is becomes true.”

ott advertising

What to Know About OTT Advertising

Streaming TV platforms have dominated the entertainment industry, making them the preferred choice for viewers, especially for the millennial and Gen Z demographic. In fact,

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Small Business Marketing Ideas

As a small business owner, marketing may seem overwhelming. You may ask yourself “What’s the best strategy? What will help my business grow?” We’re here

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media buying

Challenges to Media Planning

A Media Planning and Buying Agency Improves Your Chances of Campaign Success Many companies place their own advertising media, and a lot of them take

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online advertising

South Florida Online Advertising Tips

Whatever your business’s goals are, there are digital tactics that can help you reach your target audience, drive traffic to your site and increase conversions. Here are some tips on how you can get the most out of South Florida online advertising.

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south florida agency

When to Consult with a South Florida Marketing Agency

Many business owners, especially those with small to medium-sized businesses, get accustomed to doing everything in house with their own team of employees. There is a common mentality that no one knows the customer as well as the business itself, so many business owners opt to do their own marketing and advertising on top of everything else that is involved with running the business. A South Florida marketing agency can help take some of the stress away that comes from marketing and growing your business.

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Why You Shouldn’t Tackle Media Planning on Your Own

Media planning is crucial to the success of any campaign, whether it’s print, digital, television or radio. However, the planning process can be a time-consuming task and one that a business owner may not have the time to carry out and ensure the highest return on investment (ROI). As experts in the field, a professional media planner or media buying agency has the ability to use various resources and tools to determine the best combination of media to meet your business’s goals and objectives.

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Video Marketing

How to Create Successful TV Ads

Many businesses are intimidated by the cost of television advertising; however, successful TV ads can greatly increase the effectiveness of other marketing campaigns while increasing

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Walking Advertisements

Walking Advertisements Advertising comes at us in a variety of forms. We can see and hear ads over a wide range of formats: print, radio,

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