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Why You Shouldn’t Tackle Media Planning on Your Own

Media Planning is Best Left to the Professionals

Media planning is crucial to the success of any campaign, whether it’s print, digital, television or radio. However, the planning process can be a time-consuming task and one that a business owner may not have the time to carry out and ensure the highest return on investment (ROI). As experts in the field, a professional media planner or media buying agency has the ability to use various resources and tools to determine the best combination of media to meet your business’s goals and objectives. Below are some reasons why your business shouldn’t tackle media planning on your own, and why you should consider utilizing the services of a professional media planner or agency.

Digital vs. Traditional Methods

Media has transformed over the years, giving buyers various platforms and channels to choose from. Whether you’re buying digital or traditional media, each platform or channel offers different benefits depending on your business and its objectives. For instance, if your business wants to reach a mass audience across certain geographical areas, traditional media channels, such as television or radio, might be the best choice. On the other hand, digital methods give you a cost-effective way to reach a more targeted audience. A professional media planner can research and determine the most valuable advertising methods for your business and which media channels are most effective in reaching your goals.

Successful Combination of Media

Most businesses have success when placing media across a variety of different channels. However, if you’re doing this on your own, planning various media schedules can be overwhelming and lower your ROI if you don’t have a full understanding of what you’re doing. A professional media planner will have experience planning and placing media across multiple platforms, and they will be able to successfully create a strategy that reaches your target audience and boosts brand awareness through multiple advertising and marketing methods.

Negotiate Competitive Rates

When you leave your media planning up to a professional, you can rest assured that you’re spending your advertising dollars wisely. Media planners and buyers can negotiate better advertising rates and favorable positioning on your behalf, potentially with added value, such as additional ad space as a bonus. They will make sure your dollars are spent on the channels and platforms that are most likely to return the highest ROI and provide the most leads or sales.

Ongoing Maintenance

Media planning doesn’t end once the spots are placed and orders are confirmed. Whether making sure vendors make good on missed spots and incorrect traffic or analyzing and tracking leads, media planning requires ongoing maintenance and attention. As a business owner, you probably don’t have the time to constantly go back and forth with vendors about confirming, changing and reconciling orders. However, these tasks are a large part of what a professional media planner will handle for you on a day-to-day basis, in addition to monitoring your campaigns and making changes as needed to ensure they are running optimally.

Let Strategic Marketing Handle Your Media Planning Needs

Strategic Marketing is a full-service advertising agency with years of experience planning and buying media for countless clients. We utilize both long-standing and innovative media tactics to ensure your brand connects with your target audience in the most cost-effective way possible. The combination of our knowledge, creativity and lasting partnerships will help you get the most bang for your buck. To learn more, visit our website or contact us today by calling (561) 688-8155.