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what marketing companies want clients to know

What Marketing Companies in South Florida Want Clients to Know

Advice from Marketing Companies in South Florida

There are hundreds of marketing companies in South Florida, and they have similar ideas when it comes to establishing a bond between agency and clients, even though many specialize in different areas of marketing. When working with a marketing company, you are trusting them to grow your business through tactics that you may not be familiar with. This can result in a number of situations that strain the bond between agencies and clients. Whether you’re a long-standing client of a particular agency or you’re shopping around for the right partnership, here’s what all marketing companies in South Florida (and beyond) want their clients to know.

Have Realistic Expectations

When consulting with a marketing company, you accept that they are experts in the field and deliver the best results based on the needs and goals of your business. However, great marketing results don’t happen overnight. Your marketing campaign will likely undergo many changes and optimizations over time to get you the best results possible. Before agreeing to a campaign strategy, make sure your agency educates you on the process so you know what to expect. This will help to keep everyone on the same page in terms of timelines and outcomes.

Communication is Key

Your marketing agency needs to be kept in the loop if you want to see them deliver results. Communication is key to establishing a solid marketing strategy. Everything from contributing images and other creative material to advising them of upcoming events are critical pieces of information that should be passed on. Your marketing agency should be treated as an extension of your business, so it is important to keep the lines of communication open. Most marketing companies know that business owners have time constraints, but try to set time aside for phone calls, meetings and responding to emails in a timely manner.

Agencies are Businesses Too

Most marketing companies in South Florida will strive to get you the best bang for your buck. However, when asking for additional work to be completed that is outside of the original scope, this often means additional time and billing. Most marketing companies will put their client’s success as a priority, but you should be aware that additional work could mean additional charges. Unless you’re on a retainer agreement, added revisions or new scopes of work will usually come at a cost if they’re outside of the original agreement.

Your Website May Not Be Perfect

Most clients know their website is important, but what you may not realize is the effect that it has on the success of your marketing campaign. Your website is essentially your business’s online storefront, and it needs to be responsive, user friendly, engaging and optimized for mobile devices in order to get the most out of your campaign. Even if you have good reviews and a solid following on social media, websites that do not have these characteristics can deter prospective customers and make your marketing strategies less effective.

Looking for a Marketing Company?

Strategic Marketing is one of the most established marketing companies in South Florida. For over 25 years, we have helped clients grow their businesses through innovative and tailored marketing strategies. We provide many different services, from online reputation management to search engine optimization and many more. You can see an entire list of services at the bottom of our homepage. Contact us today by calling (561) 688-8155 or complete the form on our contact page to learn more about how we can help grow your brand.