Marketing During COVID-19 – A New Outlook on Marketing
If you have not already developed a new marketing plan due to COVID-19 then now is the time. All points of marketing have been affected by the COVID-19 pandemic and being sensitive
The Women of Strategic Marketing – Mary Murphy
To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Discov
Google AdWords Is Great, but It Isn’t Enough
Pay-per-click (PPC) advertising is a common tactic for just about every business, as it is a surefire way to reach the top of the search engine results page. This can increase webs
The Benefits of Choosing a Full-Service Advertising Agency
A full-service advertising agency can provide your business with an entire range of marketing tools and resources. Rather than going it alone, many businesses partner with an agenc
Media Planning Dos and Don’ts | Strategic Marketing
Media planning is the process of selecting the ideal mix of media channels for your marketing message. It involves research, analysis, and properly allocating your budget. Media pl
BigShots Golf Vero Beach Announces Official Media Agency
Palm Beach Gardens, August 13, 2018– Strategic Marketing is happy to announce that they are the agency of record for BigShots Golf in Vero Beach, FL. Opening at the
Reputation Management and Building an Online Presence: Part 2
Your business’s online reputation precedes you when it comes to consumer purchase decisions. That’s great news if your business has a strong reputation but can be a major issue
Local Search Management | Ultimate Guide to Building an Online Presence: Part 1
When attempting to build your online presence, local search management is a vital component to consider. At its core, local search management creates a valuable opportunity for bus
Conversion Rate Optimization Tips to Boost Conversions
Getting lots of traffic to your website is great, but how beneficial is the traffic if your leads aren’t converting to customers? Conversion rate optimization (CRO) focuses on ho
How Video Production Can Be a Versatile Marketing Tool
Although video marketing can be considered its own separate campaign strategy, the process of video production can play an integral role in other marketing strategies you may alrea
