Many logo designer apps and DIY services allow you to design your logo for free, or almost free, without needing any design knowledge or prior experience. This may seem like a bargain when it comes to saving time and money, but it may not be the best option to pursue when creating a logo. There are a number of disadvantages to designing your organization’s logo on your own. Whether your business is a startup or you’re in the process of rebranding, it’s often best to consult with an expert logo designer. Below are some reasons why you should avoid DIY logo design services and apps.
Lack of Creativity and Originality
When you choose to make a logo without the help of expert designers, you’re most likely going to be limited to existing templates, layouts and design schemes. Consequently, there may be other businesses or organizations with logos that end up looking very similar to yours. If your logo blends into the market and lacks originality, consumers are less likely to distinguish you from competitors. Consulting with an expert can ensure your logo is as unique and original as the brand itself. Expert logo designers will also have a number of other resources available to them and won’t be limited to preformatted images and graphics, meaning there are no creative restrictions and your design will be truly unique.
It Doesn’t Reflect Your Brand’s Identity
Your logo is the face of your brand and a large part of your business’s image and identity. When consumers see your logo, they should immediately think of your business. Creating a logo without a complete and comprehensive knowledge of the entire branding process can end up hurting your business later on. A logo that doesn’t properly reflect your brand’s identity can prevent brand recognition and make boosting brand awareness a difficult task. Essentially, the growth of your business may suffer because consumers are less likely to remember your logo over your competitors, costing you prospective customers and potential sales.
Although many apps and DIY logo designers may claim to be free, you could be subject to hidden charges that aren’t disclosed until after you’ve started the process or have created your logo. In some instances, you could be charged additional fees if you wish to widen your customization options, limiting the design of your logo to the most basic template or model.
Copyright and Trademark Procedures
Creating your logo on your own also means you are responsible for taking care of all of the copyright and trademark procedures, which is a task that must be done in order to protect your corporate identity from being copied or stolen. If you don’t know the process, this can be extremely overwhelming and time consuming. In other words, any time or money you thought you saved by creating your own logo will be lost when having to seek legal expertise and commit time to this tedious process. Hiring an agency with an in-house design team to handle your logo creation will make this process easier and more seamless. Even if the agency doesn’t take care of the process for you, you will have more time to research and prepare for this process while the agency handles all of the creative matters.
Need a Logo Designer? We Have Your Brand in Mind
Strategic Marketing is a full-service advertising and marketing agency that has been in business for over 25 years. In that time, we have designed logos for countless clients, all with each individual brand and business in mind. Our experienced creative team designs logos that stand out and showcase your brand, all while working synergistically with any existing or upcoming marketing and advertising campaigns. To learn more about our logo design services, give us a call today at (561) 688-8155 or contact us by filling out the form on our contact page.
How to Save Time with Online Review Management
Your business’s online reputation precedes you when it comes to consumer purchase decisions. Word of mouth travels fast, especially online, thanks to social media and the countless review sites that allow consumers to post their experiences and opinions. This makes online review management crucial for not only building a positive online reputation, but for growing your business and increasing your customer base, as well. However, keeping up with your online reviews takes time, which is hard to come by when you’re a business owner. Below are some tips on how to save time with online review management.
Follow the Rules
Many review sites have rules and general content regulations that businesses must follow in order to be listed and have reviews published on the site. The way you respond to reviews could determine whether they stay published or get removed. For example, responding to reviews with advertising messages, breaches of privacy or criticisms of the publisher are just some instances that could cause your responses to be removed. Save time from having to address the same review more than once simply by following the site’s rules.
Don’t Bribe Customers for Positive Reviews
Not only is this unethical and a violation of FTC regulations, but it would be a great waste of your time to ask your customers for positive reviews by offering incentives and bribes because they won’t be genuine reviews, and this can give past and prospective customers a negative impression of your business. Similarly, posting fake reviews can also be damaging, whether you post them yourself or ask friends, family or employees to do so. Reviews from anyone who hasn’t been a customer can be illegal and cause great suspicion among consumers. Spend your time wisely when it comes to managing your online reviews, and acquire them in a way that is ethical, such as displaying review site logos in your store and on your website so customers know where they can leave reviews.
Don’t Delete Negative Reviews
Instead of going to the ends of the earth to remove or hide negative reviews, use that time to respond to them instead. Negative reviews can be damaging to your business’s reputation, but only if you ignore them. In fact, addressing negative reviews in a timely manner and making a genuine attempt to right any wrongs can encourage unhappy customers to return to your business. So, even if a customer has a negative experience, properly managing your online reviews can prevent you from losing customers and future business.
Know How Reviews Affect SEO
Not only is online review management crucial to your business’s online reputation, but it also plays a vital role in your search engine optimization (SEO) efforts. If you’re taking the time to acquire and manage your online reviews, keep in mind that search engines favor businesses with reviews that are high in quantity and quality. These factors, along with how recent your reviews are and your presence on third-party review sites, contribute to your ranking in organic and local search results.
Let Strategic Marketing Help You Manage Your Online Reviews
Strategic Marketing is a full-service advertising agency that has a solution for businesses looking to get a handle on their online reputation. Our reputation management software, SmartRep, makes managing and generating online reviews simple. Once you are set up, our automated software will filter your reviews and publish positive reviews to various review sites and social media pages. Negative reviews are brought to your attention so you can respond immediately. Everything is available to you in one easy-to-use dashboard. To learn more, contact us today by calling (561) 688-8155.