Realtor Marketing and Branding
Branding is key in realtor marketing. To effectively brand yourself, consider how you are different than other realtors. Perhaps you specialize in a certain niche of real estate, such as only with certain types of individuals or investors. Creating unique messaging for marketing materials allows you to differentiate yourself from others. Using these materials at open houses or networking events with branded promotional items can help promote your brand and get potential clients and colleagues to notice you.
The Power of Website and Testimonials
Most people associate a website with a business, but not all realtors do. Having a website allows you to really show off your real estate listings, take more control over your content, images, and Search Engine Optimization (SEO) which helps clients to find you on organic search. You can also capture emails to send out new listings to clients or just to keep in touch in case they know someone who is interested in purchasing a home. One crucial aspect of any realtor website is testimonials from happy clients. So many people research reviews and testimonials before they choose an agent, so having testimonials on your website lets clients know you are good at what you do and that the people you have worked with left feeling happy with your services.
Some additional ideas to add to your website are Google Maps for your listings, a mortgage calculator, and a blog that keeps your clients coming back to you when they want to learn something new in the real estate market or want to refer a friend.
Dazzle With Videos and Professional Photography
No one wants to see pictures of a dark home at an awkward angle. Hire a professional photographer to produce high-quality images of a home that you want to list. There are several photographers that also work with drones that can provide you with a high-profile view of a property. Also take into consideration your clientele’s time and how they may have to rearrange their schedule to see your properties. A virtual tour allows people outside the area or short on time to see the house in a 3D environment at their convenience.
Lastly, consider a video on your website that talks about your brand as a realtor. Maybe discuss the niche of real estate in which you specialize, how easy it is to do business with you, and possibly some testimonials from previous clients satisfied with your work.
Get Social – Paid Instagram or Facebook Ads
If you do a great job then likely “word of mouth” will get around about your business. But sometimes businesses just need a little more brand awareness. One way to help improve your realtor marketing is by creating a social media ad. It can build your brand awareness or target a specific audience of people looking to purchase a home. For example, if your niche is specialized in 55+ communities, a Facebook ad can target an audience in that age group that has real estate in mind. You can also do retargeting ads that remind them of your ad again if they viewed but moved on the first time.
Instagram ads are also great for realtors because you can display beautiful pictures or stories about a property or a completed sale. Similar to Facebook, Instagram can target an audience. You can make images with eye-catching creative messaging and add hashtags for increased visibility.
Stay in Touch and Create Email Marketing Campaigns
Email marketing campaigns are a great way to get new and repeat business. Getting someone’s email requires you to give them something they want. Creating a newsletter from some of your blog content or including new accomplishments in your field are great options for newsletters. Additionally, you could do an e-book that talks about real estate in the current economy and how to overcome obstacles to find your perfect home. Just request email addresses to which you can send the publications, then use those addresses for future emails about new happenings and property listings.
Realtor marketing may at times seem overwhelming, but implementing one or two marketing strategies at a time and mastering them is the best approach to get your business to grow. Networking with other colleagues is also valuable so you can see what is working for them. Also, keeping up with the trends in the market is vital to adjusting your marketing techniques and updating content to your clients. Strategic Marketing is a full-service marketing agency that can help build a realtor marketing strategy that works for you. Please contact us for more information at 561-688-8155.
Whether you are a small residential company or a large business-to-business (B2B) servicer in construction, you’ll find that marketing for construction presents certain unique challenges. In particular, the construction industry is filled with competition. Standing out from your competitors to get in front of the necessary decision makers is imperative to your success. However, many construction company owners are working long hours and don’t have the time to focus on marketing and branding. If this sounds like you, marketing agencies like Strategic Marketing can help you with marketing for construction while you focus on running your team and finishing projects. Below are just some of the ways to ensure your company is on the right track with its marketing efforts.
BE FOUND EASILY
A key component for your business will be to make sure that you can be found easily almost anywhere, and that people can contact you at the press of a button. This means ensuring your Google Business Profile (formerly Google My Business) listing is up to date (appropriate address, number and hour information), being present for local searches and ensuring you have click-to-calls or other contact buttons directly at the top of your website. The fewer obstacles you can give a customer to reach you – even if it is one less click – the more likely it will be that they will turn into a lead.
INVEST IN SEO
When marketing for construction, you need to be able to show up (preferably above your competitors) in Google for the services you offer so that when a customer searches for “contractors near me” or other services-related searches, your business comes up at the top. Investing in local SEO will help make sure that you are appearing when people in your area are searching for your services. For example, Google’s Local Service Ads allow the user to confirm their project type and service area. If you fit the criteria, your business will be matched with the searcher.
Whether you are working in a small area or nationwide, on-site SEO is imperative to being relevant in search. Ensuring your website contains information, technical data and appropriate formatting to support your services will help push you to the top of search results. Working with an experienced marketing agency partner like Strategic Marketing will allow you to audit your local and on-site SEO and develop a strategic plan for improvement. The more relevant you can be to your customers and their searches, the more traffic you will get to your website to convert into leads.
FOLLOW UP WITH PREVIOUS LEADS & CUSTOMERS
If your business has been around for a while, you likely have a plethora of leads that never resulted in a job or just fell through the cracks. Make sure you have a follow-up system in place to follow up with these leads regularly. Incorporating tactics like email drip streams, phone-call check-ins or monthly newsletter lists will help to create a “catch-all net” for the leads that may have not purchased now but could still be future customers. Staying top-of-mind for these past leads will help your company be the first stop for these customers when they are ready to proceed with a new project.
Similarly, there is still business to be found among your past customers! Satisfied customers will be the most likely to work with your company again. More importantly, they are in a position to refer your services to other professionals in their network or through personal relationships. Making sure to have regular follow-ups in place can help ensure that next time a job a comes up in conversation, your company will be the first choice. Implementing a referral program will also drive leads to you through a mutually beneficial arrangement where past customer referrers can get rewarded for spreading the word.
PROSPECTING & MARKETING FOR CONSTRUCTION
Don’t just wait for jobs to come to you. Small prospecting efforts can make a dramatic difference for the bottom line. An outreach email campaign asking customers what they need help with is an easy way to put the “feelers” out there for new business. Partnering with lead generating sites can be helpful to drive leads. But remember, you will be shown next to the rest of your competition and these sites often bombard new leads with information. This usually leads to very low conversions of these leads.
Sometimes new business can come from your existing customers. Create a list of large key customers for your company and make a personal effort to maintain a relationship with these large clients for continued business. Setting up monthly or quarterly visits with these customers will help new projects come to your company directly. As a marketing agency, Strategic Marketing can help you set up these and other tactics for prospecting to make sure you’re not passively waiting for projects to come your way.
SOLICIT CUSTOMER REVIEWS
A high-touch, expensive service like construction requires a significant amount of trust from your customer. As a prospective client enters the sales funnel, there will likely be a significant amount of time spent comparing prices, reviews and service providers. Take advantage of every sale and job completed by asking for reviews to Google, Yelp, social media or other platforms where customers are searching for information. Good reviews will tell your new customers that others have had great experiences working with you, which according to 84% of people, is almost as good as suggestions from personal friends. You can easily work the review solicitation into the fabric of your sales process to ensure it is never missed.
Overall, it takes a certain mastery to be successful in marketing for construction. Between the high sales figures and the tumultuous competition, your company has to be able to stand out on its own. The great news is that even if you don’t have a multi-million-dollar marketing budget, you can still be successful by playing smarter, not harder. Strategic Marketing will help you to set up processes and tactics that ensure success and drive new business. By taking advantage of a multichannel approach with thoughtful spending techniques, we will help you quickly grow your business while you focus on the work and customer satisfaction. For a free marketing evaluation, visit thinkstrategic.com.
Taglines Set the Tone for Your Brand Identity
What is a Tagline?
A tagline gives a voice to your brand. It’s the immediate message your customer learns about your business. Having a tagline is an easy way to set the tone of your brand identity and every brand should have one. So, what is a tagline? It is the mission, value or culture of your company in one short phrase. It is what sums up your business’s purpose and why you do what you do.
What is Brand Identity?
Your brand identity is how your customers envision you. Having a strong brand identity is important for success and to make your business stand out amongst the competition. Strong brand identity:
- Communicates your company culture and expresses your company mission
- Allows customers to differentiate you from your competition
- Portrays a positive image of your product and/or services that influences purchasing decisions
- Builds trust and loyalty with your customers
- Communicates the message of quality, service and sustainability of your product
Why Taglines Are Important to Brand Identity
A great tagline is both value-driven and memorable. These two components drive customer loyalty. The customer needs to see the value of your product or service and then be able to define you quickly amongst the competition. In one simple phrase, you can leave a memorable mark of your brand identity.
Think of all the memorable taglines stuck in your head that immediately recall a brand. Classics such as “Just Do It” or “Melts in your mouth not in your hand” and others synonymous with their brands. Something catchy but memorable makes a big statement about who your company is and what it sells, but you want to make sure that your tagline is on point. You don’t want your tagline to just be any catchy statement that doesn’t translate the mission of your company goals. Don’t forget that a tagline can be a customer’s first impression of your business.
How to Write a Great Tagline to Enhance Brand Identity
Taglines can have a powerful connection to your brand identity if you allow them to be a story about your brand, as well as a mission about your company, that is to the point but still connected to your audience. To do this, it is best to keep your tagline short, consistent and with a focus on what makes you different than your competition. A tagline is a permanent expression of your company’s greater purpose or mission and should help define your brand or inspire your audience to take an action.
In comparison, a slogan may seem similar but is only used as a temporary marketing effort. A great example of a memorable slogan that accomplished this is “The Breakfast of Champions” from Wheaties. They had a great slogan and then added famous athletic champions to their packaging. The Wheaties brand used its slogan and endorsements to stand out from competitors, while still speaking to the benefits of their cereal.
Taglines should focus on why a consumer should buy from you. So, making it memorable and relatable to the brand is especially important. Here are some things to keep in mind when your writing a great tagline:
- Keep the message simple and to the point.
- Don’t be generic. Form a creative, memorable line that can identify with your business.
- Be original. Make sure that no one else is using the same phrase.
- Remember that a tagline applies to your whole business and not a single product or service.
- Ensure your unique value to your customer or your company’s mission is in the statement.
Taglines can make a real difference to how your customer perceives your company. They can leave a lasting impression for not just a moment but for years. They tell your company story and let the customer know what value you bring or the problem you solve. This is why it is important for all businesses to have a tagline and to have a professional agency who understands your business to assist you. If your business needs branding or tagline advice contact Strategic Marketing at 561-688 8155.