Many logo designer apps and DIY services allow you to design your logo for free, or almost free, without needing any design knowledge or prior experience. This may seem like a bargain when it comes to saving time and money, but it may not be the best option to pursue when creating a logo. There are a number of disadvantages to designing your organization’s logo on your own. Whether your business is a startup or you’re in the process of rebranding, it’s often best to consult with an expert logo designer. Below are some reasons why you should avoid DIY logo design services and apps.
Lack of Creativity and Originality
When you choose to make a logo without the help of expert designers, you’re most likely going to be limited to existing templates, layouts and design schemes. Consequently, there may be other businesses or organizations with logos that end up looking very similar to yours. If your logo blends into the market and lacks originality, consumers are less likely to distinguish you from competitors. Consulting with an expert can ensure your logo is as unique and original as the brand itself. Expert logo designers will also have a number of other resources available to them and won’t be limited to preformatted images and graphics, meaning there are no creative restrictions and your design will be truly unique.
It Doesn’t Reflect Your Brand’s Identity
Your logo is the face of your brand and a large part of your business’s image and identity. When consumers see your logo, they should immediately think of your business. Creating a logo without a complete and comprehensive knowledge of the entire branding process can end up hurting your business later on. A logo that doesn’t properly reflect your brand’s identity can prevent brand recognition and make boosting brand awareness a difficult task. Essentially, the growth of your business may suffer because consumers are less likely to remember your logo over your competitors, costing you prospective customers and potential sales.
Although many apps and DIY logo designers may claim to be free, you could be subject to hidden charges that aren’t disclosed until after you’ve started the process or have created your logo. In some instances, you could be charged additional fees if you wish to widen your customization options, limiting the design of your logo to the most basic template or model.
Copyright and Trademark Procedures
Creating your logo on your own also means you are responsible for taking care of all of the copyright and trademark procedures, which is a task that must be done in order to protect your corporate identity from being copied or stolen. If you don’t know the process, this can be extremely overwhelming and time consuming. In other words, any time or money you thought you saved by creating your own logo will be lost when having to seek legal expertise and commit time to this tedious process. Hiring an agency with an in-house design team to handle your logo creation will make this process easier and more seamless. Even if the agency doesn’t take care of the process for you, you will have more time to research and prepare for this process while the agency handles all of the creative matters.
Need a Logo Designer? We Have Your Brand in Mind
Strategic Marketing is a full-service advertising and marketing agency that has been in business for over 25 years. In that time, we have designed logos for countless clients, all with each individual brand and business in mind. Our experienced creative team designs logos that stand out and showcase your brand, all while working synergistically with any existing or upcoming marketing and advertising campaigns. To learn more about our logo design services, give us a call today at (561) 688-8155 or contact us by filling out the form on our contact page.