Avoid These Common Video Advertising Mistakes
Video advertising is one of the most effective ways to capture the attention of your audience and keep them engaged in your brand’s message. Video is easily consumable compared to text ads and other content. If done correctly, it can be more effective in leaving a lasting impression on your target audience as well. However, there are many mistakes that are often made when setting up a video advertising campaign, and if you’re new to this advertising method, you could be causing your campaign to perform poorly without knowing it. Read on to learn about common video advertising mistakes to avoid so you can get the highest return on investment (ROI) from your video ads.
For certain brands, timing can be everything. If you aren’t paying attention to where your target consumers are at the time your video ads are running, you could be unknowingly hurting your campaign’s performance. Aligning your video ads with your target audience’s schedule can help ensure your video is actually being viewed. This can also cause an increase in website traffic, social media engagement or conversion rates because your ads are appearing at the right time and in the right place.
Even though video ads tend to grab the attention of your audience easier than other ad types, they are still temporarily disrupting your viewer’s intended action. To ensure you’re attracting viewers to your ad and keeping them engaged, remember to keep your ads short and to the point. You can’t count on every viewer to have the time or consideration to pay full attention to your ad from start to finish, so the shorter the ad is, the more effective it can be. Just make sure it is creative and interesting enough to leave a lasting impression on your audience.
Choosing the Wrong Format
Video ads comes in a variety of formats and when creating your campaign, you have many different options to choose from depending on your brand and campaign goals. Different video formats engage viewers in different ways and choosing the right format is crucial to the success of your campaign. Linear ads, like in-stream ads, are ones that run in line with viewers’ desired content. Since this type of ad can often be skipped, this format is best for boosting brand awareness among the most relevant target audience. However, if the goal of your video campaign is to increase sales or conversions, you’re better off choosing interactive video ads. These are ads that pause the user’s content and take over the screen while allowing users different options to interact with. For example, an interactive video ad could have the option for users to sign up for emails or learn more about a certain product or service.
Only Advertising on YouTube
When you think of video advertising, YouTube is probably the first and may be the only platform that comes to mind. However, just like there are many different formats for video ads, there are also different platforms to use as well. For example, most social media platforms allow for video advertisements, including Facebook, Instagram and Twitter. Not only will this increase your reach and ROI, but publishing your videos on more platforms can also boost your search engine optimization (SEO) efforts.
Not Aligning Videos to Your Brand and Target Audience
In order to increase your ROI and have your video ads be most effective, they need to be aimed specifically at your target audience while showcasing your brand’s identity. You want viewers to develop a connection with your brand from the video and encourage them to perform a desired action, whether that is visiting your website or making a purchase. Is your video targeting the audience that would benefit most from your product or service? If so, you should notice and increase in traffic, conversions and, ultimately, ROI.
For Expert Video Advertising, Contact Strategic Marketing
Strategic Marketing is a full-service advertising agency that can help you create a successful campaign and craft video ads that resonate with your target audience. With over 25 years of experience, we have the insight and expertise to help you reach more consumers and grow your brand. To learn more about video advertising, contact us today by calling (561) 688-8155.
Media Planning is Best Left to the Professionals
Media planning is crucial to the success of any campaign, whether it’s print, digital, television or radio. However, the planning process can be a time-consuming task and one that a business owner may not have the time to carry out and ensure the highest return on investment (ROI). As experts in the field, a professional media planner or media buying agency has the ability to use various resources and tools to determine the best combination of media to meet your business’s goals and objectives. Below are some reasons why your business shouldn’t tackle media planning on your own, and why you should consider utilizing the services of a professional media planner or agency.
Digital vs. Traditional Methods
Media has transformed over the years, giving buyers various platforms and channels to choose from. Whether you’re buying digital or traditional media, each platform or channel offers different benefits depending on your business and its objectives. For instance, if your business wants to reach a mass audience across certain geographical areas, traditional media channels, such as television or radio, might be the best choice. On the other hand, digital methods give you a cost-effective way to reach a more targeted audience. A professional media planner can research and determine the most valuable advertising methods for your business and which media channels are most effective in reaching your goals.
Successful Combination of Media
Most businesses have success when placing media across a variety of different channels. However, if you’re doing this on your own, planning various media schedules can be overwhelming and lower your ROI if you don’t have a full understanding of what you’re doing. A professional media planner will have experience planning and placing media across multiple platforms, and they will be able to successfully create a strategy that reaches your target audience and boosts brand awareness through multiple advertising and marketing methods.
Negotiate Competitive Rates
When you leave your media planning up to a professional, you can rest assured that you’re spending your advertising dollars wisely. Media planners and buyers can negotiate better advertising rates and favorable positioning on your behalf, potentially with added value, such as additional ad space as a bonus. They will make sure your dollars are spent on the channels and platforms that are most likely to return the highest ROI and provide the most leads or sales.
Media planning doesn’t end once the spots are placed and orders are confirmed. Whether making sure vendors make good on missed spots and incorrect traffic or analyzing and tracking leads, media planning requires ongoing maintenance and attention. As a business owner, you probably don’t have the time to constantly go back and forth with vendors about confirming, changing and reconciling orders. However, these tasks are a large part of what a professional media planner will handle for you on a day-to-day basis, in addition to monitoring your campaigns and making changes as needed to ensure they are running optimally.
Let Strategic Marketing Handle Your Media Planning Needs
Strategic Marketing is a full-service advertising agency with years of experience planning and buying media for countless clients. We utilize both long-standing and innovative media tactics to ensure your brand connects with your target audience in the most cost-effective way possible. The combination of our knowledge, creativity and lasting partnerships will help you get the most bang for your buck. To learn more, visit our website or contact us today by calling (561) 688-8155.
Are You Using Customer Reviews to Your Business’s Advantage?
By now you’ve probably heard that customer reviews are important to your business’s success. You know you have to acquire reviews, but then what? Many business owners work on getting customer reviews, but not many know what to do with them once they come in. Online reviews have many benefits, but you may be missing out if you are letting your reviews go unnoticed and unused. Here are some ways you can make customer reviews work for you.
Build a Positive Online Reputation
Every business wants a positive online reputation, and actively working to increase the number of reviews your business has online is the first step to building a positive online reputation. Your online reputation requires constant attention, which is why many businesses put this on the back-burner. Responding to reviews, both positive and negative, shows consumers that your company cares about its customers. This is a great way to earn the trust of prospective customers and retain current ones, all while creating and maintaining a positive online reputation.
Boost Sales and Conversions with Reviews
Customer reviews can be a useful tool to drive sales and increase conversions in your paid advertising campaigns. Reviews help consumers make purchase decisions, so why not incorporate reviews into ad copy and marketing materials? Putting customer testimonials on certain pages of your website or in proposals and other sales materials can help you acquire new business. Major search engines already show your average rating based on reviews in local search results, which can help drive more traffic to your website if you have a solid review generation strategy in place. Reviews and ratings can also be valuable tools to increase conversions when used in your paid search advertising methods. For example, if your business is running a pay-per-click campaign, you can feature reviews in the landing pages that correspond with your paid ads. This can help prospective customers feel confident about purchasing that particular product or service without having to leave the page.
Internal Coaching and Quality Control
No business wants negative reviews, but they can be beneficial. Instead of scrambling to hide negative reviews and pretend they never happened, use them to your advantage. Reviews that mention flaws about your product or service can serve as a reality check on your quality control and help you identify areas that need improving. After responding to these negative reviews and making amends with the customer, put your improvements into action to ensure customer satisfaction in the future. If you find that you’re receiving negative reviews about employees or policies, you can use them as resources to coach your staff and identify personnel issues or internal business practices that may need adjusting.
Tackle Customer Reviews with the Help of Strategic Marketing
Strategic Marketing has developed a cost and time-efficient review generation and reputation management platform that makes it possible for any business to easily manage its online reputations and generate reviews. SmartRep boasts a user-friendly dashboard that puts all of your reviews in one place, allowing you to easily connect with customers and respond to reviews 24/7. Through branded email or text message, your customers are contacted and asked to leave a review. You are informed immediately of any negative reviews so you can respond and address the situation before it is published online. Positive reviews are automatically published to numerous review sites and social media channels, immediately growing your brand’s positive reputation. To learn more, contact us today by visiting our website or by calling 561.688.8155.