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Cause Marketing Ideas to Promote Your Brand and a Good Cause

Monday, 20 November 2017 by Strategic

 

Cause marketing can inspire people from all walks of life to unite for a meaningful cause and establishes a mutually beneficial relationship between a business and a nonprofit organization. As one of the most powerful ways to elicit support, cause marketing allows companies to demonstrate their social responsibility. Through a philanthropic voice, companies are able to attract prospective customers and generate business for a cause they value. Here are some strategies that companies of all sizes can utilize for an impactful cause marketing campaign

Pledge to Donate a Portion of Sales

This is one of the simplest cause marketing strategies and does not require too much effort on behalf of the businesses. Designate a certain product or service your business offers and pledge to donate a percentage of sales or a specific dollar amount to your chosen nonprofit. Make sure the nonprofit you choose is one that your target audience can identify with and will want to support. Donations add up quickly through this method of cause marketing because its quick and easy for people to give while already in the sales process. Before implementing this cause marketing strategy, teach your employees about the cause, why it’s a good cause for your business and display encouraging advertisements to interest customers.

Sponsor an Event

Sponsor a walk, run, concert or other charity event to raise awareness about a cause and show your company’s support. As an official sponsor of an event, your company can build real in-person relationships and create positive press while raising funds. By choosing to sponsor a local charity or nonprofit, your business has a better chance at connecting with the community since people will feel more attached to a cause that’s close to home.

Start a Social Media Campaign

Once partnered with a nonprofit, announce the partnership and engage your online audience with a social media campaign that delivers a powerful message about your cause. Use your company’s social platforms such as Twitter, Instagram and Facebook to promote the cause and engage an audience far beyond your community. Run contests, share photos and articles, post a poll and create a custom hashtag to spread the word. Social media advertisements can be helpful in reaching a new audience and engaging different supporters and prospective customers. Social media campaigns can also offer a more cost-effective avenue for some businesses to advertise, and they allow you to get in front of your target audience regardless of time or location.

Publicize Your Support with Branded Products

Advertise your company’s support by creating custom t-shirt, jackets, hats, sunglasses and other apparel that clearly displays your company’s support for the cause. You can sell branded apparel and products with funds donated to your cause or give promotional items to volunteers and staff at a sponsored fundraising event. Wearing branded products helps your audience feel like they are part of the cause while increasing exposure for your business.

Craft Your Cause Marketing Campaign with an Expert

No matter which cause marketing strategy you chose, in order to fully engage and illicit a response from your target audience you will need a well-researched and creative strategy. Partner with Strategic Marketing, a full-service marketing and advertising agency, for expert guidance in your company’s cause marketing venture. Strategic Marketing provides in-depth research and analysis of the best cause marketing strategies for your business and nonprofit. With decades of experience building successful campaigns, our team is committed to providing the highest level of creative services and delivering messages across all types of media. To discuss your ideas for a cause marketing campaign, contact Strategic Marketing at (561)688-8155 today.

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The Benefits of Local Listing Services for Small Businesses

Monday, 28 August 2017 by Strategic

Why Local Listing Services is Perfect for Small Businesses

Building brand awareness is not an easy task, especially for small businesses that often have to compete with larger organizations and multi-location stores. Businesses need to be found online in order to increase their brand awareness and reach prospective customers, which is why local search engine optimization (SEO) is such an important strategy for small businesses. Local listing services help small businesses stay competitive while allowing prospective customers to find exactly what they’re looking for when they are in the market for a particular product or service. Below are some benefits and advantages of local listing services for small businesses.

Cost-Effective

One of the many hurdles that small businesses are faced with when it comes to advertising and marketing is budget. It can be difficult for small businesses to find a cost-effective way to boost brand awareness and increase their online visibility; however, local listings and local SEO offer a solution to this problem. Many online directories allow you to list your business for free, including Google My Business, which is one of the most impactful online listings that a business can have because it increases your chances of showing up in local search results. When placing your business on local directories, you are getting high-quality brand exposure that is not going to waste, which provides a great return on investment.

Increased Visibility

Investing in local listing services greatly increases your brand’s online visibility. There are many directories and publishers available where you can list your business information, which means there are just as many places for prospective customers to find you as long as your business is listed on those directories. Not only will this increase your online visibility, but traffic to your website and store location is likely to increase as well, since those who are searching for local businesses online are searching in your specific area and are ready to contact a business or make a purchase.

Improve Organic SEO

The more places your business is listed, the better off you’ll be. Anyone who puts effort into SEO knows that there are many factors that determine how successful your SEO strategy will be, and having consistent and accurate business information across the web is one of the most important factors in organic search rankings. The increased number of citations (mentions of your business) and quality links to your website will boost your ranking in the search results because it proves to search engines that your business is legitimate and credible.

No Time to Manage Your Local Listings? No Problem!

Strategic Marketing offers local listing services that maximizes your business’s online visibility in the most efficient way possible. Our local SEO platform, SmartList, takes the tedious and time-consuming work out of managing your business listings. SmartList puts your business information onto hundreds of databases and online publishers for you, ensuring your listing is accurate and consistent to boost your presence in online maps and organic search rankings. With SmartList, you do not have to manually add or update your business listing one-by-one, making this an efficient, cost-effective and realistic solution for local listing management. Learn more about local search management on our website, or contact us today by calling (561) 688-8155.

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