6 Benefits of Blogging for Business
Gone are the days of keyword stuffing and pushy sales websites. Today’s consumers and the search engines they use are looking for relevance, content and value. It is imperative t
10 Social Engagement Tactics to Turn Your Followers into Sales
Social engagement is going to be the key to cultivating a true following on your business social media profiles. Many businesses have finally come around to establishing a social m
9 Branding Strategies That Work
There is a reason why you will never confuse Walmart and Target or mistake Chick-fil-A for McDonald’s. These companies go through great trouble to develop branding strategies tha
When is it Time for a Social Media Marketing Agency?
The simple answer is when your social media management begins to take too much time from managing your business or it is not experiencing growth. Social media is an important commu
Is Your Local Business Prepared for Voice Search?
People are relying on voice search more and more these days, and it is essential that local businesses are set up so they get included voice search. It’s believed that two out of
The Pros and Cons of In-House Marketing vs. Agency
The age-old debate of using in-house marketing vs. an agency is still being discussed because marketing is ever evolving. Take a look at how COVID-19 has changed the way business
The Women of Strategic Marketing – Emily O’Dea
In our series to celebrate Women’s History Month this week, we discover a little more about Emily O’Dea. Emily moved up the career ladder at Strategic Marketing from Account Ma
The Women of Strategic Marketing – Mary Murphy
To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Discov
Five Benefits of Customer Databases
Knowing your customer base is a crucial component of a successful business. A customer database is a collection of information about all the customers that have made a purchase fro
What Does Your Website Design Say About Your Business?
Studies show that the credibility of a website is determined within the first few seconds of interaction. Consumers demand a certain standard when it comes to the user experience o