9 Branding Strategies That Work
There is a reason why you will never confuse Walmart and Target or mistake Chick-fil-A for McDonald’s. These companies go through great trouble to develop branding strategies tha
When is it Time for a Social Media Marketing Agency?
The simple answer is when your social media management begins to take too much time from managing your business or it is not experiencing growth. Social media is an important commu
Is Your Local Business Prepared for Voice Search?
People are relying on voice search more and more these days, and it is essential that local businesses are set up so they get included voice search. It’s believed that two out of
The Pros and Cons of In-House Marketing vs. Agency
The age-old debate of using in-house marketing vs. an agency is still being discussed because marketing is ever evolving. Take a look at how COVID-19 has changed the way busi
The Women of Strategic Marketing – Emily O’Dea
In our series to celebrate Women’s History Month this week, we discover a little more about Emily O’Dea. Emily moved up the career ladder at Strategic Marketing from Account Ma
The Women of Strategic Marketing – Mary Murphy
To celebrate Women’s History month in 2019, we are dedicating a space in our blog to share some interesting stories from the female professionals at Strategic Marketing. Discov
Five Benefits of Customer Databases
Knowing your customer base is a crucial component of a successful business. A customer database is a collection of information about all the customers that have made a purchase fro
What Does Your Website Design Say About Your Business?
Studies show that the credibility of a website is determined within the first few seconds of interaction. Consumers demand a certain standard when it comes to the user experience o
Creative Advertising That Gets a Double Take
In order for a business to stand out, it has to capture the imagination of potential customers. People come in contact with advertisements on a daily basis and are saturated with
When to Consider a New Branding Strategy | Strategic Marketing
Rebranding is can be a common business move for companies both big and small. There are several reasons why a company might consider a new branding strategy, whether it’s to shif
