Ranked by South Florida Business Journal as the largest multi-industry marketing and advertising firm in Palm Beach County.
Name: Kendal Plume
Job Title: Media Director
Bio: Kendal is a seasoned media professional with over 15 years of experience in marketing, public relations, and strategic communications. She’s known for developing effective strategies that boost brand visibility and build strong relationships with clients, partners, and the media. A skilled communicator with a sharp eye for detail, Kendal brings adaptability, insight, and consistent results to every project.
Your advertising budget should be working smarter, not harder. Without the right media strategy, it’s easy to overspend, miss your audience, or get stuck chasing
Today’s consumers are exposed to a staggering number of messages across countless platforms — TV, social media, streaming, podcasts, digital ads, and more. For brands
As an agency that places millions of dollars in media for its clients each year, Strategic Marketing understands the importance of choosing the best software
Tradeshow marketing has long been a valuable strategy for businesses seeking to increase brand visibility, generate leads, and forge strong industry connections. By participating in
In today’s fast-paced world, advertising can reach consumers through multiple touchpoints. To stand out from the clutter, it is crucial to consider your industry and
If you’ve ever seen an ad on Hulu, YouTube TV, or Sling TV, you’ve seen CTV advertising in action. As per its definition, Connected TV
When a social media site used by more than a third of the world’s population goes dark for several hours, the results can be disastrous
Whether you are a small residential company or a large business-to-business (B2B) servicer in construction, you’ll find that marketing for construction presents certain unique challenges.
Media planning is the process of selecting the ideal mix of media channels for your marketing message. It involves research, analysis, and properly allocating your
Although digital advertising has gone mainstream, traditional outdoor advertising can still have a strong influence on your target audience. With all of the summer activities
Public relations is a field of its own, but thanks to the rise of social media as an audience engagement tool, it now plays a
Beat DIY Media Buying with Media Buying Services Taking into consideration the many different forms of complex media buying channels and strategies, it can be
Businesses are constantly looking for the most effective ways to market their brand online and drive more traffic to their website, which can often lead to the abandoning of traditional advertising methods altogether.
What happens when you turn down a $6,000,000,000 offer from Google? Looking into my crystal ball, there are two potential outcomes: 1. They become your
Let’s say a telemarketer calls from Arbitron and asks for your participation in keeping a diary for a week. Statistics show that whether you agree
Radio ratings are determined through the very inexact science that is ruled by the god of ratings – Arbitron. Arbitron wields immense powers in radio
What happens then when we try to put value on something intangible like radio advertising time? In general, the same rule applies. The more listeners tuned in to a certain station during different times of the day or week, the more valuable they are deemed and the more advertisers have to shell out for commercials.
