Benefits of Using Media Buying Services

Beat DIY Media Buying with Media Buying Services

Taking into consideration the many different forms of complex media buying channels and strategies, it can be an overwhelming task for business owners to undertake on their own. Agencies that specialize in media buying services can put you on the right track and increase the effectiveness of your campaign. Whether you’re looking to advertise on digital or traditional platforms or if you aren’t sure which medium is best for you, an agency that specializes in media buying services can help determine the best route to take in order to reach your brand’s goals. Below are a few benefits of professional media buying services and why hiring an agency for your media buying needs can be a great choice.

Expertise

There are many factors that go into planning and developing a successful media strategy. For instance, a professional media buyer will take into account your target audience, available ad space, desired reach and frequency as well as your budget to come up with the most impactful campaign. An expert media buyer will evaluate your overall goals and determine which media outlets are best suited for generating qualified leads or raising awareness for your campaign. Professional media buyers will have the knowledge of both traditional and digital marketplace trends, and they will have experience working in various markets to ensure your campaign includes the most relevant media channels.

Better Rates

Media buyers typically bring a high volume of business to their vendors. This allows buyers to successfully negotiate better rates for their clients, as well as added value for your advertising campaign in the form of bonus media. Over time, buyers form strong relationships with their vendors, establishing both trust and an understanding of each other’s expectations, in addition to more competitive pricing. This ensures both parties work in your best interest and that you get the most out of your advertising dollars.

Evaluation

If you’re single-handedly completing the media buying process, you may not have the time to properly evaluate your campaigns once the media is placed. However, completing a thorough audit of each media placement is crucial in determining the success of your campaign. Once orders are approved and ads are scheduled, it is important that the campaign is continuously monitored to ensure accountability and a positive return on investment (ROI). A good media buyer has the resources and capabilities to track campaign performance and make sure that any discrepancies are promptly made good by the vendor so your advertising dollars don’t go to waste.

Contact Strategic Marketing for all of Your Media Needs

Strategic Marketing is a full-service advertising agency specializing in both digital and traditional media buying services. We specialize in media buying for many different advertising outlets, such as television, radio, print, out-of-home, pay-per-click and display advertising. Our media specialists can streamline the buying process, saving you time and money to help maximize your ROI. To learn more about our media buying services, visit our contact page or call (561) 688-8155 today.

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"Strategic Marketing has been handling our advertising for over 30 years. They do a fantastic job with our account. They have proven to get us the best prices and value every year for media buys. They have a great staff and have developed a great marketing strategy to create continuous, fantastic growth in our company. They have developed and produced our TV campaign that has produced excellent results. I would highly recommend Strategic Marketing."

“I’ve worked with Terry Murphy and Strategic Marketing for well over 20 years and I’ve never known an agency that cared more about their clients, secured more media for their budgets, and was able to secure more added value for their clients than Strategic Marketing.”

“Strategic Marketing is a company that you come to know, like, and trust. We’ve worked with them for over 10 years now. They are a company that stays ahead of the curve. They pay attention to detail, and they have truly gotten to know our brand to make the most of our advertising dollars.”

"Strategic Marketing has been our go-to for some years now. They have always been super responsive and are always there when we have any questions or requests. I highly recommend working with them as they take care and value their customers."

"We are large, locally owned business in Vero Beach, FL and prior to our grand opening back in September of 2018, we were in dire need of a company that could take us by the hand and help us to properly market our business. Strategic Marketing and their wonderful team of experts were able to do just that and they have been helping us ever since. Our business often requires contact with them outside of normal "business hours" and they have never hesitated to help at any hour. Their willingness to constantly be accessible and get the job done has been a life saver for our business and I would recommend them to anyone seeking that kind of guidance. For us, they have helped with marketing strategies, maneuvering through social media avenues, website design and hosting, graphic design and so much more! If these are areas in your business that you are struggling with and are looking for some direction, calling Strategic Marketing will be a great start!"

"In need of a new corporate name and identity we turned to Strategic Marketing for help and guidance in undertaking this complete make-over. Their team were amazing in creating our new brand, logo, tag line and website. Our new brand and messaging has been a huge success and we consider Strategic Marketing as a very valued business partner. As we expand on a nationwide scale we rely on our trusted partner for ongoing communication strategies and content to penetrate our target markets. Chris, Kendal, John and their entire team are to be commended for their high level of professionalism."

Corporate Office

2541 METROCENTRE BLVD, SUITE 3
WEST PALM BEACH, FL 33407

Phone

561-688-8155

About

Strategic Marketing is a full-service advertising agency that offers high-quality creative work, superior account service, and performance-driven digital content to our clients across the United States, Canada, and overseas.