In today’s fast-paced world, advertising can reach consumers through multiple touchpoints. To stand out from the clutter, it is crucial to consider your industry and audience when choosing the best way to advertise your business. While online campaigns may be a common approach, transit and out-of-home ads like billboards and posters can reach people of all ages and demographics every day, building brand recognition and visibility. In this article, we will provide you with valuable insights on how you can use outdoor advertising to your advantage and increase your brand exposure.
Types of Outdoor Ads
There are a multitude of outdoor advertising options to choose from when planning your marketing strategy. It’s important to discuss your overall goals for these ads to determine what type and placement is going to be the most effective for your company. The most common types are:
- Street ads: These can come in the form of flyers, posters, or artwork placed inside public transportation stations, on a building, or anywhere that is eye-level and easy to read. These allow your message to be placed with minimal distraction, but are sure to be noticed.
- Billboards: Usually placed along highways or busy roads, these are the most common and impactful forms of outdoor advertising. Thanks to technological advancements, these can be digital – allowing for multiple ads to be displayed on a loop, or even short videos – or static ads.
- Transit ads: Placed on buses, trains, and even around their stations and stops, there are sure to be hundreds of people viewing your ad each day who may need your products or services.
While these aren’t your only options, they are the select few that will be seen by the most people in the most populated areas.
Why They Work
The biggest advantage to these, and many other forms of outdoor advertising, is that they cannot be ignored. Digital ads on your phone or TV can be turned off or overlooked, but noticing a large, colorful billboard or eye-catching poster on a bus is unavoidable. Not to mention the flexibility of size and location so you can place your advertisement in a way that is sure to be seen.
Outdoor ads also reach the widest demographic, as they are seen by people of all ages, genders, and lifestyles. This marketing tactic follows them on their commute to work, on their way to the grocery store, or on a night out, and can be strategically placed to ensure you get the most out of your investment. On the other hand, you can design them to prioritize your target audience. Whatever path you choose, Strategic Marketing will track these campaigns to measure results and make changes as needed.
How to Improve Efficacy
While outdoor advertising can perform well on its own, there are a few things you can do to improve its effectiveness. Pairing an outdoor advertisement with a proper media plan, such as radio advertisements people can hear on their commute, will increase the chance of consumers remembering your company when they are in need of what you offer. Similarly, you can create a social media or email campaign to get similar results. If they see your brand in and out of the home, retention of your name is higher.
It's a Sign – Think Strategic
Transit and outdoor advertising can be beneficial if done correctly. Yet, choosing how and where to put your ads campaign is half the battle. You need a reliable agency to help you design, implement, and monitor your efforts to increase your leads and convert them to paying customers. Strategic Marketing can point you in the right direction and take care of you in every step of the process. We have created transit ads for buses, subway stations, and many outdoor advertising campaigns – including multiple billboards across South Florida. To get started on growing your business outside the home, visit our website or call us at 561-688-8155 today.
