Social Media Marketing Mistakes to Avoid
Social media marketing is a must for businesses looking to increase brand recognition and improve their search engine optimization (SEO) efforts. Executing a successful social media strategy isn’t always easy, especially if your business does not have a designated team to manage your social accounts. This can lead to mistakes that may not only weaken your social strategy, but potentially cost you customers as well. Below are some common social media marketing mistakes you should avoid.
If your social media channels are used as another form of advertising rather than a way to interact with your followers and customers, they will quickly lose interest. Many consumers think of social media as an escape from the consumer marketplace and they want businesses on social media to be sensitive to that. While the end game of your social media strategy should be to increase conversions, you don’t want that to stand in the way of building relationships with your audience. Instead of using your social channels to sell your product or service, post creative and conversational content to your social media channels as a way to engage and communicate with your audience.
Using the Same Approach Across Platforms
Much like different marketing and advertising platforms, each social media channel has its own “personality,” and the style of your content and posts should reflect each. You can deliver a similar message across all platforms, but the style and tone should be different. On the other hand, there may be times that you post certain content or messages to one platform but should not post to others. For example, some content that you share on Facebook may not be suitable for LinkedIn because of the difference in audience. It is imperative that your social media strategy does not reflect a “one size fits all” mentality. In addition to managing content placement, make sure to use eye-catching photos on Instagram, short and to-the-point announcements on Twitter, entertaining videos on Facebook and longer, professional content on LinkedIn.
You can’t expect your social media strategy to be successful if your posts are inconsistent or infrequent. If you start out posting daily but then ignore your social media for a while and only post once or twice a month, your social media channels will lose credibility and your brand recognition will decrease. Planning your posts is key to engaging and increasing your followers and a successful social media campaign. This includes planning what your content will be ahead of time as well as scheduling each post in advance. Most businesses see success when posting daily to a few times a week, depending on the type of business and goals.
Not Responding to Your Audience
The key to a successful social media marketing strategy is to be social. Social media is a great place to share ideas and spread information, but you should never assume you are presenting to a silent audience. Consumers love to interact with businesses on social media, whether it’s to ask questions or leave reviews. As a business owner, make sure you are responsive to posts and reviews, not only to keep your followers engaged but to also maintain a positive brand reputation and great customer service. Leaving your followers hanging could cost you customers and have a negative impact on your brand.
For Successful Social Media Marketing, Contact Strategic Marketing
Strategic Marketing knows the importance of social media to your brand and its impact on other marketing efforts. As a full-service advertising agency serving clients for more than 25 years, we have the knowledge and experience to execute and manage social media marketing campaigns that are perfectly in line with your brand’s goals. To learn more about how we can increase your online presence through social media, visit our website or call us today at (561) 688-8155.
Beat DIY Media Buying with Media Buying Services
Taking into consideration the many different forms of complex media buying channels and strategies, it can be an overwhelming task for business owners to undertake on their own. Agencies that specialize in media buying services can put you on the right track and increase the effectiveness of your campaign. Whether you’re looking to advertise on digital or traditional platforms or if you aren’t sure which medium is best for you, an agency that specializes in media buying services can help determine the best route to take in order to reach your brand’s goals. Below are a few benefits of professional media buying services and why hiring an agency for your media buying needs can be a great choice.
There are many factors that go into planning and developing a successful media strategy. For instance, a professional media buyer will take into account your target audience, available ad space, desired reach and frequency as well as your budget to come up with the most impactful campaign. An expert media buyer will evaluate your overall goals and determine which media outlets are best suited for generating qualified leads or raising awareness for your campaign. Professional media buyers will have the knowledge of both traditional and digital marketplace trends, and they will have experience working in various markets to ensure your campaign includes the most relevant media channels.
Media buyers typically bring a high volume of business to their vendors. This allows buyers to successfully negotiate better rates for their clients, as well as added value for your advertising campaign in the form of bonus media. Over time, buyers form strong relationships with their vendors, establishing both trust and an understanding of each other’s expectations, in addition to more competitive pricing. This ensures both parties work in your best interest and that you get the most out of your advertising dollars.
If you’re single-handedly completing the media buying process, you may not have the time to properly evaluate your campaigns once the media is placed. However, completing a thorough audit of each media placement is crucial in determining the success of your campaign. Once orders are approved and ads are scheduled, it is important that the campaign is continuously monitored to ensure accountability and a positive return on investment (ROI). A good media buyer has the resources and capabilities to track campaign performance and make sure that any discrepancies are promptly made good by the vendor so your advertising dollars don’t go to waste.
Contact Strategic Marketing for all of Your Media Needs
Strategic Marketing is a full-service advertising agency specializing in both digital and traditional media buying services. We specialize in media buying for many different advertising outlets, such as television, radio, print, out-of-home, pay-per-click and display advertising. Our media specialists can streamline the buying process, saving you time and money to help maximize your ROI. To learn more about our media buying services, visit our contact page or call (561) 688-8155 today.
Reputation Management vs. Review Generation
You’ve heard about online reviews and the importance of review generation and reputation management, and while these two strategies are related, they affect your brand and your marketing efforts in different ways. Your brand’s reputation is everything, but it’s difficult to manage your reputation if you don’t generate online reviews. Below is an explanation of the difference between review generation and reputation management, and how each strategy plays a role in the success of your business.
Review Generation: Getting your Brand Noticed and Building Credibility
Review generation refers to the method of collecting online customer reviews for the purpose of boosting your brand’s online presence while increasing your authority and credibility among consumers. Search engine rankings are also influenced by the number of online reviews that a business has, making review generation an integral part of your search engine optimization (SEO) strategies. As a business owner, you should constantly be generating new reviews to stay competitive in search engine rankings and relevant in the eye of the consumer. Not only do search engines take into account the quantity and frequency of online reviews, but stale or outdated reviews may also be irrelevant to consumers and is almost as bad as not having any reviews at all. Review generation gets your brand noticed and opens the door to having a rewarding online reputation.
Reputation Management: Shaping Your Brand
Once you have a solid ongoing review generation strategy intact, you can focus on the process of managing your brand’s online reputation. Reputation management is essentially the process of utilizing the online reviews you’ve received to shape customer opinions and the public’s perception of your brand. The end goal of reputation management is ultimately to increase sales, which is done by convincing prospective customers that your business has a genuine interest in the customer experience. Responding to online reviews, especially negative ones, timely and with a personal approach can help your brand maintain a positive reputation even if the customer had a negative experience. Maintaining your brand’s online reputation is what can convince prospective customers to do business with you and can also increase the number of repeat customers that your business has, making this a crucial strategy for growing your brand.
Build a Solid Reputation with Strategic Marketing
Review generation is an integral part of managing your brand’s online reputation, but handling both on your own can be time consuming. Fortunately, you don’t have to do all of the heavy lifting yourself. Strategic Marketing has developed a reputation management platform, SmartRep, which makes it easy for businesses to generate reviews and manage their online reputations. SmartRep is an automated platform that provides continuous monitoring of reviews through an easy-to-use dashboard. Our platform offers branded email marketing options to reach out to customers who have had negative experiences and automatically directs positive feedback to a number of different review sites, saving you time and effort. To learn more about SmartRep and how it can help your brand, visit our website or call (561) 688-8155 to speak with a marketing specialist today.
Working with West Palm Advertising Agencies Has its Perks
When it comes to shopping around for an advertising agency that will showcase your brand, you want to make sure you’re choosing an agency that will pair well with what your business represents. With so many different agencies located across Florida and the U.S., it can be difficult to narrow down the playing field. Whether you’re looking for digital advertising, traditional advertising or both, there are many benefits of working with West Palm advertising agencies.
Experience Reaching a Wide Range of Consumers
West Palm Beach has a unique market profile compared to other cities, both in and outside of Florida. As of 2015, the population of West Palm Beach was just over 104,000, and of course this number has increased since then. There are a myriad of different ethnicities, cultures and ages that make up the population. So what does this mean for West Palm advertising agencies? This gives us exposure to a broad and eclectic consumer market, providing us with the expertise to reach the appropriate audience for many different types of businesses and industries.
The Ability to Adapt
Advertising agencies must adapt to industry, seasonal and other local trends in order to maximize on advertising for their clients. West Palm advertising agencies are especially used to this, thanks in part to a thriving tourism industry that has the potential to increase a client’s sales and customer base if used to their advantage. There is also the factor of city development and the challenges that come with it, such as the creation of new businesses, which can increase a client’s competition. Adapting to a varied customer base and new competitors in the market is what makes agencies in West Palm so much better equipped to serve businesses here.
A Strong Economic Outlook
There are a number of factors that contribute to the strong economic outlook of the West Palm Beach area. With an airport that is centrally located and easy access to other markets via rail and highway, getting here from just about anywhere is fairly simple. Other factors to consider are easy transportation within the city, a walkable central business district, potential relocation incentives, demographic diversity, a vibrant entertainment district and no state or local income tax. All of these factors provide a positive and robust future for the area. It’s safe to conclude that many businesses, including West Palm advertising agencies, are here to stay.
Quality of Life and Business
You can’t argue that West Palm offers a superb quality of life, thanks to its great year-round weather, proximity to the water and fun and international vibes that come with visiting downtown. This quality of life also has a positive impact on the business relationships between agencies and clients. West Palm advertising agencies can take advantage of the city’s many enjoyable features, such as waterfront restaurants, when entertaining current and prospective clients. Essentially, this can help maintain positive relationships and encourage continued business.
Let Strategic Marketing be Your West Palm Advertising Agency
A pillar of the West Palm Beach community, Strategic Marketing has been in business for over twenty-five years and we continue to extend our client base across Florida and the U.S. We are a full-service advertising and marketing agency providing innovative digital and traditional solutions for many clients across a vast range of industries. Visit our website to learn more about each of our services, or call (561) 688-8155 today if you’re ready to work with a leader of West Palm advertising agencies.