Social Media Marketing Mistakes to Avoid
Social media marketing is a must for businesses looking to increase brand recognition and improve their search engine optimization (SEO) efforts. Executing a successful social media strategy isn’t always easy, especially if your business does not have a designated team to manage your social accounts. This can lead to mistakes that may not only weaken your social strategy, but potentially cost you customers as well. Below are some common social media marketing mistakes you should avoid.
If your social media channels are used as another form of advertising rather than a way to interact with your followers and customers, they will quickly lose interest. Many consumers think of social media as an escape from the consumer marketplace and they want businesses on social media to be sensitive to that. While the end game of your social media strategy should be to increase conversions, you don’t want that to stand in the way of building relationships with your audience. Instead of using your social channels to sell your product or service, post creative and conversational content to your social media channels as a way to engage and communicate with your audience.
Using the Same Approach Across Platforms
Much like different marketing and advertising platforms, each social media channel has its own “personality,” and the style of your content and posts should reflect each. You can deliver a similar message across all platforms, but the style and tone should be different. On the other hand, there may be times that you post certain content or messages to one platform but should not post to others. For example, some content that you share on Facebook may not be suitable for LinkedIn because of the difference in audience. It is imperative that your social media strategy does not reflect a “one size fits all” mentality. In addition to managing content placement, make sure to use eye-catching photos on Instagram, short and to-the-point announcements on Twitter, entertaining videos on Facebook and longer, professional content on LinkedIn.
You can’t expect your social media strategy to be successful if your posts are inconsistent or infrequent. If you start out posting daily but then ignore your social media for a while and only post once or twice a month, your social media channels will lose credibility and your brand recognition will decrease. Planning your posts is key to engaging and increasing your followers and a successful social media campaign. This includes planning what your content will be ahead of time as well as scheduling each post in advance. Most businesses see success when posting daily to a few times a week, depending on the type of business and goals.
Not Responding to Your Audience
The key to a successful social media marketing strategy is to be social. Social media is a great place to share ideas and spread information, but you should never assume you are presenting to a silent audience. Consumers love to interact with businesses on social media, whether it’s to ask questions or leave reviews. As a business owner, make sure you are responsive to posts and reviews, not only to keep your followers engaged but to also maintain a positive brand reputation and great customer service. Leaving your followers hanging could cost you customers and have a negative impact on your brand.
For Successful Social Media Marketing, Contact Strategic Marketing
Strategic Marketing knows the importance of social media to your brand and its impact on other marketing efforts. As a full-service advertising agency serving clients for more than 25 years, we have the knowledge and experience to execute and manage social media marketing campaigns that are perfectly in line with your brand’s goals. To learn more about how we can increase your online presence through social media, visit our website or call us today at (561) 688-8155.