Choosing the Best B2B Marketing Channels for Maximum ROI
Finding the best media or marketing channels for ROI isn’t about picking just one – it’s about aligning your media mix with how your customers actually research, evaluate, an
How Media Planning Services Help You Maximize Ad Spend
Your advertising budget should be working smarter, not harder. Without the right media strategy, it’s easy to overspend, miss your audience, or get stuck chasing vanity metrics.
The Role of a Media Planning Agency in a Multi-Channel World
Today’s consumers are exposed to a staggering number of messages across countless platforms — TV, social media, streaming, podcasts, digital ads, and more. For brands trying to
Understanding Media Agency Services & What They Can Do for You
In the ever-changing and complex world of advertising and marketing, businesses will turn to the professionals to ensure their campaigns reach the right audience, at the right time
Reviewing the Top Media Planning Tools
As an agency that places millions of dollars in media for its clients each year, Strategic Marketing understands the importance of choosing the best software to handle your media p
Web Accessibility
We have just updated the Strategic Marketing website with new web accessibility tools. This enables visually-impaired viewers several ways to adapt how our website is displayed to
Create Video Marketing Campaigns
If you haven’t started using video marketing as a consistent component of your campaigns, then you are likely behind your competitors. Thanks in large part to social media, video
Local SEO: Get More Customers
Help Customers Find Your Services with Local SEO The same way you want to find a prime physical location for your brick-and-mortar business, you should strive to have a prime locat
Future of eCommerce 2021 | 6 Trends to Watch For
There are a variety of forecasts for the future of eCommerce in 2021 but the one thing we all know for sure – it’s booming. The convenience and ease of online shopping has prom
Challenges to Media Planning
A Media Planning and Buying Agency Improves Your Chances of Campaign Success Many companies place their own advertising media, and a lot of them take the proverbial spaghetti and t