Ranked by South Florida Business Journal as the largest multi-industry marketing and advertising firm in Palm Beach County.
Name: Terry Murphy
Job Title: President and CEO
Bio: Following a 15-year career in broadcast television, co-founded Strategic Marketing LLC, the oldest and largest advertising agency in Palm Beach County under continuous ownership. Expertise in radio and television production, marketing strategy, media planning, lead generation, branding, public relations, media relations and publicity. Skilled at problem-solving, strategizing and coordinating complex, multifaceted projects. Bachelor of science degree in radio-television-film from the University of Texas-Austin.
“Many ad agencies are primarily concerned with how much money they can make off a new client. However, we are focused on how much money we can make FOR that client. When the client wins, we win.”
West Palm Beach, FL – [11/20/2024] – Strategic Marketing, a leading advertising agency in South Florida known for its innovative marketing solutions, proudly announces its
With the number of nonprofits competing for attention, the significance of effective marketing cannot be overstated. These organizations often face challenges in reaching their audience
While marketing is essential to growing your business, it’s not always obvious where to start. With so many strategies and tactics available, how do you
West Palm Beach, Florida (December 5, 2022) Strategic Marketing LLC, a leading advertising and media solutions provider in South Florida, announced today that it will
Recession 2022: How to Thrive in an Economic Downturn First of all – calm down. Panic is bad for business. So, before downsizing your marketing
Today, Strategic Marketing pays tribute to a remarkable woman who passed away last week – Mary Montgomery. We knew Mary due to the many years
Trending for a Reason: Gillette Goes Viral If you haven’t seen Gillette’s newest commercial “The Best Men Can Be” then you are missing Gillette’s view
How South Florida Advertising Agencies Benefit Local Biz South Florida is known for being a fantastic vacation destination, as well as being home to millions
Cause marketing can inspire people from all walks of life to unite for a meaningful cause and establishes a mutually beneficial relationship between a business
Working with West Palm Advertising Agencies Has its Perks When it comes to shopping around for an advertising agency that will showcase your brand, you
Professional athletes get paid a lot. According to USA Today, the average salary of a New York Giant was $923,000 in 2009 compared to $475,100 in 2000. Total payroll for that franchise was $51 million in 2000. By 2009 it had almost tripled. Where does all that money come from? As professional sports becomes more about the money and an increasingly expensive form of broadcast entertainment with salaries ridiculously inflated,
Isn’t it amazing that I can remember the words and melody to hundreds of songs from dozens of years ago but can’t seem to remember what I had for lunch? If I said to you “I don’t want to grow up,” chances are you would come back with “Cause I’m a Toys R Us kid.”
In the late 1920s there were two dominant players in the packaged cereal market – Kellogg and Post. While Post cut its advertising expenditure, Kellogg doubled theirs, aggressively going after the radio market to advertise its new product, Rice Krispies. The end result: Kellogg’s sales rose more than 30% over the next few years, allowing it to dominate the market until this day.
Globalization pushes American brands into virtually every corner of the globe – McDonalds, Microsoft, Coca Cola, Nike, Starbucks, Disney, and Ford to name a few.
